Mar 2024 – Present · 2 yrs 3 mos · Remote

• Creating a new brand identity to represent the numerous analytical services offered by Venture Center.
• Conceptualizing and executing content campaigns to maximize lead generation for the various analytical services.
• Creating social media, email and newsletter content to popularize the center's existing offerings.
• Developing mechanisms to analyze the RoI of content marketing efforts on each digital platform, to further optimize content strategies.

Aug 2023 – Present · 2 yrs 10 mos

• Helping the company create a memorable and consistent brand persona.
• Developing and executing an impactful LinkedIn marketing plan.
• Redesigning the company website in collaboration with the design team and creating SEO-friendly website content/blogs.
• Planning and executing email marketing campaigns to garner traction and interest from potential customers.
• Designing offline marketing and sales collateral for the respective teams, in coordination with relevant stakeholders.
• Conceptualizing and executing performance marketing campaigns to drive brand awareness and sales.

Jul 2023 – Present · 2 yrs 11 mos · Remote

• Running a competitor and content gap analysis to create an impactful content plan for the company’s website and social media pages.
• Conducting SEO optimization on the existing website and adding SEO-friendly, engaging blogs for further traction.
• Executing an off-page SEO campaign for the company to boost public visibility and acquire authority backlinks.
• Planning and executing outreach campaigns to garner traction and interest from potential partners.

Jan 2017 – Present · 9 yrs 5 mos · Remote

• Consulting health, wellness, and technology brands on how to scale their business using digital marketing.
• Developing and executing content strategies and digital marketing plans that drive traction and engagement.
• Technical writing, grant writing, and website content writing.
• Helping brands reach untapped target audiences with effective SEO strategies.
• Conducting online and offline technology research and customer surveys to help brands fine-tune their offerings.
• Designing and delivering online and offline marketing and sales collateral, including brochures, flyers, demo videos, user manuals, etc.

Jan 2017 – Dec 2019 · 2 yrs 11 mos · Pune

• Technical writing and grant writing.
• Leading the product development efforts for the diagnostic solutions for Neonatal Jaundice being developed at Embryyo.
• Design and development of the embedded software and the backend computational software for an affordable diagnostic device for neonatal jaundice being developed in-house.
• Development and execution of testing protocols for the engineering validation of the system software of the medical devices in question.
• Conduction of clinical studies with the prototypes of the medical devices and the processing and analysis of the clinical data thus collected.
• Close interaction with clinical applications specialists, doctors, and patients, as well as with mechanical and electrical designers within the team, for the development of novel medical devices that cater to the existing clinical needs while being efficient in performance and providing an ease of use.

Jan 2015 – Jan 2016 · 1 yr · Pune

• Device driver development (in C) for laptop/desktop GPUs.
• Kernel layer programming for the power saving features of Nvidia GeForce cards.
• Owner of a sub-set of the power saving features for Nvidia Pascal architecture.
• Development of a revised testing protocol for all the power saving features of Nvidia GPU's, such that it was inclusive of all GPU families and repeatable across the families.
• In-depth analysis of the power consumption patterns of the GPU's from different families at different performance states, so as to design more efficient power saving features for the upcoming chips.
• Active involvement with HW/Arch teams for the development of new and more efficient power saving features for upcoming chips.

Jul 2013 – Nov 2015 · 2 yrs 4 mos · Pune Area, India

• Firmware development for the image chain control in x-ray based mobile surgery devices, using embedded C based software development on MSP430 micro controller.
• Development of automated calibration features in the firmware, so as to reduce the calibration time of the mobile surgery device by at least 20 minutes and to minimize the reliance on expensive instruments for calibration.
• Close interaction with HW designers, clinical applications specialists and marketing leads, to understand better the needs of the end-user and to incorporate the same in the system software design.
• Development of system software and the design and execution of testing protocols for the same, as per the requirements of the IEC 62304 standard.
• Windows application development in C++ using COM interface technology for the image chain control in high-end cath labs.
• End to end involvement in the software development lifecycle, from the ideation phase of the system software modules to the market release of the same as a part of the end-product.

May 2012 – Jun 2012 · 1 mo

• Design of an efficient encoder based feedback mechanism for the motors of an x-ray device to ensure effective dosage control.

Jun 2011 – Jul 2011 · 1 mo · Guwahati Area, India

• The internship involved study of evolution of telecom technology with a detailed description of recent developments in the field. Study of various communication systems and familiarization with machinery.