Muhammad Yaseen

Co-Founder

Dubai, United Arab Emirates12 yrs experience

Key Highlights

  • 12+ years of digital marketing expertise
  • Achieved 10x ROAS for eCommerce brand
  • Led successful B2B/B2G lead generation campaigns
Stackforce AI infers this person is a Digital Marketing Expert with a strong focus on eCommerce and performance marketing.

Contact

LinkedIn

Skills

Core Skills

Digital MarketingPerformance MarketingLead GenerationDtc EcommerceCustomer SuccessOperations Management

Other Skills

Marketing StrategyLinkedIn AdsPaid Media AdvertisingMarketing CampaignsDigital Marketing MediaOnline Media ManagementEmail MarketingSearch Engine Optimization (SEO)Google AdsMeta AdsProduct BrandingTiktok MarketingShopifyBusiness OwnershipStart-up Leadership

About

Book a paid session: https://calendly.com/myaseenayub/exclusive-1-hour-guidance Results-driven Digital Marketing Manager & Founder with 12+ years of experience driving business growth through strategic marketing, performance optimization, and customer experience excellence. Currently leading Creative Fusion’s digital marketing operations in the UAE, where I specialize in B2B/B2G lead generation, performance marketing, and strategic growth across platforms like LinkedIn, Google Ads, and Meta. I design full-funnel strategies that bridge creative storytelling with data-driven execution consistently delivering measurable ROI and high-quality leads. As the Founder of YK Clothing, a minimalist D2C fashion brand operating in Pakistan and UAE, I built the business from the ground up from product design to Shopify development, achieving 10x ROAS and expanding into multiple markets through innovative ad funnels and CRM automation. Previously, I’ve led digital campaigns for diverse industries from eCommerce and government services to tech and customer support with a consistent focus on efficiency, growth, and scalability. 🔑 Core Expertise B2B/B2C Performance Marketing Lead Generation (LinkedIn, Google, Meta, TikTok) Shopify D2C Growth & eCommerce Strategy Marketing Automation & CRM Optimization Brand Positioning & Campaign Strategy Leadership, Team Building & Operations Management I’m passionate about turning brands into growth engines whether through creative digital storytelling or precision-driven marketing execution. 📍 Currently based in the UAE, driving Creative Fusion’s digital footprint while scaling my own brand, YK Clothing, across borders.

Experience

12 yrs
Total Experience
2 yrs 3 mos
Average Tenure
9 mos
Current Experience

Creative fusion

Digital Marketing Manager

Jul 2025 – Present · 9 mos · United Arab Emirates · On-site

  • B2B/B2G Lead Gen | Strategic Growth
  • As a Digital Marketing Manager at Creative Fusion, I lead the planning and execution of paid advertising campaigns across multiple platforms, with a strong focus on performance marketing, lead generation, and strategic growth.
  • Key Responsibilities:
  • Plan, execute, and optimize paid ad campaigns on LinkedIn, Google Ads, Meta (Facebook & Instagram) to drive leads and brand awareness.
  • Develop full-funnel digital marketing strategies tailored to B2B and B2C audiences.
  • Manage ad budgets and bidding strategies to ensure cost-effective results (CPL, ROAS).
  • Analyze campaign data and performance metrics using platforms like Google Analytics, Meta Ads Manager, and LinkedIn Campaign Manager.
  • Collaborate with the creative team to produce high-impact ad creatives and landing pages.
  • Continuously test, measure, and refine strategies for improved targeting and conversion.
  • Stay ahead of digital trends to apply best practices across platforms.
Marketing StrategyLinkedIn AdsDigital MarketingPaid Media AdvertisingMarketing CampaignsDigital Marketing Media+4

Amer center

Digital Marketing Manager

Nov 2023 – Jun 2025 · 1 yr 7 mos · Dubai, United Arab Emirates · On-site

  • Led performance marketing campaigns across social media, Meta Ads, TikTok Ads, and Google Ads targeting UAE-based services, boosting engagement by 60%.
  • Generated high-quality leads for government-related transactions, including fine reductions, absconding case removals, labor and immigration cancellations, business setup services in the UAE, and Europe work permits.
  • Designed and executed digital sales funnels for European work permit inquiries, increasing qualified leads by 50%.
  • Managed WhatsApp and web traffic acquisition strategies, driving a 40% increase in appointment conversions.
  • Created real-time performance dashboards to track ad metrics, optimize ROI, and enhance campaign decision-making.
  • Oversaw CRM management and lead distribution across teams to ensure timely follow-ups and higher closing rates.

Ibex. pakistan

2 roles

Digital Marketing Lead (Walmart USA)

Promoted

Dec 2022 – Nov 2023 · 11 mos · Karāchi, Sindh, Pakistan · On-site

  • Spearheaded Walmart eCommerce promotions through paid ads and influencer partnerships.
  • Designed and tracked KPIs for digital engagement, achieving 3x campaign performance.
  • Coordinated CRM email campaigns and automations for repeat traffic.
  • Boosted cross-border brand awareness in UAE & Pakistan markets.
RetailCustomer SuccessPhone EtiquetteTrainingProblem SolvingCustomer Service Management+10

Customer Service Specialist (Walmart)

Sep 2022 – Dec 2022 · 3 mos · Karāchi, Sindh, Pakistan · On-site

  • Warmly greeted all customers and utilized active listening skills to determine what they required assistance with.
  • Resolved customer service issues using company processes and policies and provided updates to customers.
Customer SuccessPhone EtiquetteTrainingProblem SolvingCustomer Service ManagementCustomer Service Representatives+7

Yk clothing

Founder

Apr 2021 – Dec 2025 · 4 yrs 8 mos · Pakistan · On-site

  • Minimalist Fashion | DTC Growth
  • Built YK from scratch into a cross-border eCommerce brand with Shopify stores in Pakistan & UAE.
  • Led product development for T-shirts, joggers, and accessories with a focus on simplicity & comfort.
  • Scaled performance marketing funnels (Meta, TikTok, Google), generating 10x ROAS during peak sales.
  • Developed customer pack feature allowing custom size/color selection—unique in the region.
  • Implemented CRM automations and remarketing flows to boost returning customer rate by 45%.
DTC eCommerceProduct BrandingMeta AdsEmail MarketingGoogle AdsTiktok Marketing+5

Hims technology pvt (ltd)

Digital Marketing Strategist

Nov 2019 – Aug 2022 · 2 yrs 9 mos · Karāchi, Sindh, Pakistan · On-site

  • Developed and executed data-driven marketing strategies, increasing online engagement by 35%.
  • Managed social media marketing campaigns, boosting brand awareness and conversion rates.
  • Conducted market research and SEO optimization, improving organic traffic by 40%.
  • Collaborated with cross-functional teams to align digital marketing efforts with business goals.
Facebook for BusinessCustomer SuccessPerformance MarketingPhone EtiquetteTrainingE-Commerce Integration+17

Sukoon

Digital Marketing & Operations Manager

Oct 2016 – Oct 2019 · 3 yrs · Karāchi, Sindh, Pakistan · On-site

  • Oversaw multichannel marketing strategy, including website revamp and service ads.
  • Ran Meta ads and Google Ads, increasing service bookings by 35%.
  • Integrated automation tools for lead capturing and CRM sync.
  • Managed creative production for visuals and social content.
Customer SuccessOperations ManagementPhone EtiquetteTrainingProblem SolvingProject Team Management+18

Blueex

2 roles

Digital Media Coordinator

Apr 2014 – Oct 2016 · 2 yrs 6 mos · Karāchi, Sindh, Pakistan

  • Executed logistics-focused marketing campaigns for local and UAE eCommerce clients.
  • Managed social media accounts and boosted brand awareness in B2B segment.
  • Developed case studies and content for client acquisition.
  • Handled B2C & B2B communication through digital channels.
Team CoordinationCustomer SuccessTeam BuildingPhone EtiquetteTrainingProblem Solving+20

Customer Service Representative

Oct 2013 – Apr 2014 · 6 mos · Karāchi, Sindh, Pakistan

  • Warmly greeted all customers and utilized active listening skills to determine what they required assistance
  • with.
  • Resolved customer service issues using company processes and policies and provided updates to customers.
Account ManagementCustomer SuccessCustomer ExperiencePhone EtiquetteTrainingProblem Solving+14

Education

Virtual University of Pakistan

Bachelor of Science - BS — Mass Communication/Media Studies

Apr 2015 – May 2019

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