Nandha Gopala Guhan Balakrishnan

Product Marketing Manager

Coimbatore, Tamil Nadu, India6 yrs 4 mos experience

Key Highlights

  • Achieved 120% revenue growth in 2 months.
  • Launched product from 0 to 10,000+ users in 6 months.
  • Grew user signups by 2-3x through targeted campaigns.
Stackforce AI infers this person is a SaaS marketing professional with a strong focus on growth and user engagement.

Contact

LinkedIn

Skills

Core Skills

Product MarketingData-driven Decision MakingUser EngagementGrowth MarketingEmail MarketingUser AcquisitionDigital MarketingSeo

Other Skills

A/B TestingB2B MarketingBusiness-to-Business (B2B)Campaign ManagementCampaign OptimizationCivil EngineeringCommunicationCompetitive AnalysisContent Management Systems (CMS)Customer SuccessData AnalysisDigital Direct MarketingGTM StrategyGoogle AnalyticsGoogle Tag Manager

About

Passionate marketing professional with over 5 years of hands-on experience in B2B SaaS, specializing in crafting compelling narratives, effective copywriting, SEO, and driving data-driven decision-making. Proven track record of success in elevating brand visibility and engagement through strategic social media campaigns. Adept at translating complex tech into clear and compelling content. Known for fostering a collaborative environment while maintaining an independent, innovative mindset. Eager to leverage my skills in a dynamic and growth-oriented environment. Let's connect and explore opportunities at the intersection of creativity and impact!

Experience

6 yrs 4 mos
Total Experience
2 yrs 1 mo
Average Tenure
2 yrs 4 mos
Current Experience

Codevantage inc

Product Marketing Manager

Feb 2024 – Present · 2 yrs 4 mos · Coimbatore, Tamil Nadu, India · On-site

  • Bullet.so - Notion Website Builder; Mindmap.so - Notion Mind Mapping tool; and other tools
  • Improved trial-to-paid conversions by 120% through funnel A/B testing and optimized onboarding flows.
  • Designed segment-specific onboarding, cutting time-to-value by 50%+ and accelerating user adoption.
  • Revamped PLG onboarding, onboarding email, and in-app campaigns, boosting product usage by 60%.
  • Used GA4, Hotjar, and PostHog to identify and remove friction points, directly increasing conversions and revenue.
  • Built dashboards and segmentation models to personalize messaging, in app messaging, nudges for users and guide campaign strategy.
  • Drove 120% revenue growth in 2 months, and 20 % MoM growth.
  • Influenced roadmap decisions that led to 50% adoption of new features and a 20% retention.
  • Collaborated with product teams to reduce churn by 15% and streamline onboarding.
  • Launched product from 0 → 1, acquired first users, and scaled to 10,000+ in 6 months; ranked #3 Product of the Day on Product Hunt.
  • Defined and executed GTM strategies for 2 new SaaS products, including, product research, ICP definition, product positioning, and messaging channels.
  • Conducted webinars to engage trial users, educate on product value, and drive upgrades.
  • Developed and launched 2 major product features with 50% + adoption rates.
  • Led roadmap execution and cross-functional collaboration between product, engineering, and growth.
Product MarketingA/B TestingOnboarding OptimizationData AnalysisGTM StrategyData-Driven Decision Making

Cartrabbit

Growth Marketer - Retainful & Shopjar B2B SaaS

Jan 2022 – Dec 2023 · 1 yr 11 mos · Coimbatore, Tamil Nadu, India

  • Retainful: Email Marketing Automation [Jan 2022 Dec 2023]
  • Grew Retainful’s user signups by 2–3x through organic, referral, and email campaigns.
  • Improved trial-to-paid conversions by 30% and reduced trial drop-offs by 20% through optimized upgrade flows and upsell prompts.
  • Increased trial activation by 35% and feature adoption by 25% with behavior-based onboarding and lifecycle campaigns.
  • Boosted organic traffic, built 120+ backlinks, and secured first-page rankings.
  • Launched an Abandoned Cart Calculator that converted 80% of engaged users into signups.
  • Ran and optimized paid campaigns, achieving 2–3x ROAS and increasing product sign-ups.
  • Optimized paid campaigns, halving CPA while improving lead quality.
  • Ran A/B tests on landing pages and campaigns, lifting CTR by 20% and signup-to-trial conversions by 15%.
  • Optimized 30+ landing pages, increasing lead generation and engagement.
  • Tripled Shopjar’s sales via multi-channel campaigns (SEO, email, referrals).
  • Drove 3x YoY revenue growth through Black Friday campaigns; hosted webinars for awareness and user conversion.
  • Migrated website from Joomla to WordPress, improving speed, UX, and conversions.
  • Strengthened product messaging through customer research and competitor analysis.
  • Led a cross-functional team of 10 and standardized growth playbooks and reporting.
  • Owned WordPress Asia event marketing, generating high-quality B2B leads.
Email MarketingSEOCampaign OptimizationUser EngagementGrowth Marketing

The brand brakkret formerly social sprout

Digital Marketing Strategist

Dec 2019 – Jan 2022 · 2 yrs 1 mo · Coimbatore, Tamil Nadu, India · On-site

  • Led on-page SEO optimizations, improving site ranking and increasing organic traffic by 30%.
  • Executed performance marketing campaigns, driving targeted traffic and boosting online sales by 20% through A/B testing.
  • Utilized analytical tools to track KPIs and ROI, ensuring ongoing strategy improvement.
  • Ran focused social media campaigns, maintaining daily engagement and performing competitor analysis, leading to 15% growth in social interactions.
  • Developed cohesive strategies for ecommerce brands and restaurants, resulting in a 25% increase in online presence and engagement.
SEOPerformance MarketingSocial Media CampaignsDigital Marketing

Education

KPR Institute of Engineering and Technology

Bachelor of Engineering - BE — Civil Engineering

Jan 2014 – Jan 2018

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