Mar 2024 – Feb 2025 · 11 mos

• 1. Create engaging content for Preludesys' subsidiary brand, DemandBlue, and the
• parent brand, Preludesys, focusing on services and Salesforce solutions.
• 2. Write and develop blog posts that highlight industry trends, best practices, and
• the benefits of Salesforce products and DemandBlue’s services.
• 3. Produce whitepapers and thought leadership pieces showcasing expertise in
• Salesforce solutions.
• 4. Craft email content for marketing campaigns.
• 5. Develop social media content to increase engagement and build brand
• awareness.
• 6. Generate sales enablement materials, such as case studies, service overviews,
• and presentations, to support sales teams and drive conversions.
• 7. Write customer success stories, emphasizing the positive impact of Salesforce
• solutions and DemandBlue’s services on clients’ business outcomes.
• 8. Maintain consistency in tone, voice, and messaging across all content, ensuring it
• reflects the brand’s values and service offerings.

Jul 2023 – Feb 2024 · 7 mos

• 1. Plan and execute content strategy for PIMworks (full-funnel) right from ToFu,
• MoFu, and BoFu content
• 2. Work with the SEO specialist to write and publish keyword-specific blogs and
• webpages
• 3. Collaborate with performance marketer and create content for landing pages,
• display ads, and search ads
• 4. Optimize content on landing pages based on visitors behavior and improve
• engagement through CRO elements
• 5. Write long-form content to attract relevant audience. Worked on ebooks and
• whitepapers that are specific to an audience segment or solve a unique problem
• 6. Improve brand voice and tell better stories through website home page, sub-pages,
• and resource pages
• 7. Plan and execute social media calendar for PIMworks, predominantly on the
• PIMworks LinkedIn handle
• 8. Create sales enablement collateral (PIMworks VS Competitors PDFs, case
• studies, BoFu content)

Jun 2021 – Feb 2023 · 1 yr 8 mos · India

• 1. Developed product messaging that differentiates TargetBay’s products - BayEngage, BayReviews, and BayAds from others in the market
• 2. Maintained and managed competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research.
• 3. Communicated the value of new products to the sales and marketing team
• 4. Developed product marketing strategies (pricing, advertising, product launches)
• 5. Crafted compelling messages across marketing channels (landing pages, ad campaigns)
• 6. Worked with various teams (design, content, acquisition, product, sales) to implement strategies.
• 7. Assisted sales on calls when appropriate to provide deeper dives into the product.
• 8. Developed and implemented promotional activities such as promotions and product launches.
• 9. Created product content such as case studies, videos, website copy, and blog posts
• 10. Gained insight into customer use of current products, untapped opportunities, and buyer personas, especially in online reviews and email marketing segments.
• 11. Measured and optimized the buyer journey as it relates to product feature adoption and usage

May 2020 – Jun 2021 · 1 yr 1 mo

• 1. Do keyword research and identify potential landing page and content opportunities through the SEMrush tool
• 2. Create landing pages and drive traffic (organic and paid media)
• 3. Increase brand visibility through various promotional activities like guest blogging, community participation, influencer outreach, social media campaigns, and more 4. Create designs through a tool (Canva) and publish visual content across platforms like Slideshare and Pinterest
• 5. Weekly monitoring of landing page traffic through Google analytics and understanding the user behavior through tools like Hotjar
• 6. Run paid campaigns through Google search ads by creating copies, analyzing keywords, setting up campaigns, and optimizing the same
• 7. Understand user interaction within the app through tools like Intercom and tweak content and product positioning
• 8. Work with social media and email channel heads on specific campaigns (strategy, content, and execution)
• Work with freelancers from other countries to launch landing pages in multiple languages

Apr 2019 – May 2020 · 1 yr 1 mo · Chennai

• I was the product marketing associate for PIMworks and my roles and responsibilities included:
• 1. As a product marketer, I was responsible for creating product positioning and messaging
• 2. Extensive competitor and market research
• 3. Identifying target segments
• 4. Like any other product marketer, I was a part of preparing the GTM strategy
• 5. Creating content - web copies, landing pages, blog, whitepapers, ebooks, case studies, infographics
• 6. Sales enablement (FAQs and whitepapers)
• 7. Creating support documents like user guides, demo videos, etc.
• 8. Enabling user onboarding through quick tours, product walk-throughs, and in-app messages
• 9. Content marketing strategies and experimenting ways to growth hack
• 10. Email marketing efforts that include identifying target audiences, preparing email copies, and planning follow-ups

Oct 2016 – Apr 2019 · 2 yrs 6 mos · Chennai

• As a blogger and community manager my role and responsibilities were:
• 1. Create blogs and other form of content for the parent brand and the associated brands.
• 2. Write, edit, optimize, and design blog banners
• 3. Identify and create content ideas through competitor research and user needs.
• 4. Create social media content for multiple brands and maintain a calendar
• 5. Manage social media assets and monitor engagement
• 6. Participate on community forums and engage with the audience
• 7. Create groups on social platforms for like-minded industry peers and engage potential prospects.

May 2016 – Sep 2016 · 4 mos · Bangalore

• I worked as a tax analyst @ ey in the SALT division (State and local taxes).
• My role was to prepare tax returns for partnership firms
• Tax returns for all states - filling out the firm details and tax numbers (taxable incomes, attaching partner forms, generating k1's)