Natalie A. Thomas — Associate Partner

Mixed-methods research director and innovation consultant. I help leaders move with clarity using human-centered design, qualitative/quantitative research, and design thinking to deeply understand users, define opportunities, and pressure-test solutions. Trusted advisor to executives across eCommerce, fintech, SaaS, and non-profit. "𝗛𝗲𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝗰𝘂𝗺𝗲𝗻 𝗶𝘀 𝗲𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹. 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗵𝗲𝗿 𝗶𝘀 𝗹𝗶𝗸𝗲 𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝗮 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝗱𝘃𝗶𝘀𝗼𝗿." —Heidi Dean, Principle PMM @Adobe "𝗡𝗮𝘁𝗮𝗹𝗶𝗲 𝗶𝘀 𝘂𝗻𝗳𝗹𝗮𝗽𝗽𝗮𝗯𝗹𝗲. 𝗛𝗲𝗿 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸-𝗳𝗶𝗿𝘀𝘁 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗿𝗲𝗺𝗼𝘃𝗲𝗱 𝘀𝘁𝗿𝗲𝘀𝘀 𝗮𝗻𝗱 𝗱𝗿𝗮𝗺𝗮 𝗼𝘂𝘁 𝗼𝗳 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝘁𝗵𝗮𝘁 𝗜'𝘃𝗲 𝗿𝗮𝗿𝗲𝗹𝘆 𝗶𝗳 𝗲𝘃𝗲𝗿 𝘀𝗲𝗲𝗻 𝗶𝗻 𝗮 𝗹𝗲𝗮𝗱𝗲𝗿." —Alexandra Carson, UX @GoodRx RESEARCH & INSIGHTS I operate at both the strategic and hands-on level–conducting C-suite interviews one day, teaching data discovery the next. My mixed-methods toolkit spans qualitative (ethnographies, IDIs, usability, diary studies) and quantitative validation (surveys, conjoint analysis, segmentation, concept testing, regression). I focus on navigating real-world constraints (time, budget, organizational politics) to deliver insights that actually change decisions. INNOVATION & DESIGN THINKING I build innovation practices that last: facilitated design thinking sessions, rapid experimentation frameworks, and capability-building programs that help non-researchers contribute with rigor. From POCs to full deployment, I help organizations move from idea to evidence without losing momentum. RESEARCH OPERATIONS & TRANSFORMATION From building institutional memory systems to designing insight repositories, I specialize in lean, scalable research infrastructure. I've reduced time-to-insight by 40% through AI, automation, and frameworks that make insight accessible across functions. 30+ frameworks, 215 SOPs, and a pattern library all built from the ground up. TALENT DEVELOPMENT & EXECUTIVE ADVISORY I earn commitment by saying the hard thing with care. I've maintained 0% voluntary turnover over 4+ years, reduced ramp time by 20%, and developed future leaders through structured coaching. My teams don't just deliver research. They become embedded strategic partners to the business. EXPERIMENTATION I've overseen 2,000+ A/B tests generating $100M+ in additional revenue: optimizing funnels, monetizing free users, boosting engagement, and de-risking new products. Featured in Trends.co and Vogue Business. 26+ published articles.

Stackforce AI infers this person is a mixed-methods research and innovation consultant in the SaaS and eCommerce sectors.

Location: Los Angeles, California, United States

Experience: 18 yrs 11 mos