Natasha Allen — UX Designer

🙋🏽‍♀️ Seasoned Copywriter with over 12 years experience across multiple disciplines, industries and writing specialisms. I have worked in-house and via agencies for businesses including interactive investor, Digital Workroom, Noted App, Barclays, WW, ALDI, Deliciously Ella, The Body Shop, Candidsky and more. As a Senior UX Writer at interactive investor, I sit within the UX Research Team, ensuring that copy is clear, user-centric, accessible, and data-driven. I co-wrote the ii Writing Style Guide, which is the cornerstone of how we communicate at ii. Writing Experience & Specialisms: UX (user experience) Accessibility and VCs Fintech: Investing, Trading, SIPPs, ISA, Real Estate, Probate, Wealth Management Retail Banking Legal & Compliance HR & Internal Comms Marketing & Brand Technical SEO Editorial School & Educational Travel Confident in Figma, UserTesting, and other platforms, I have taken courses in UX Design, Accessible Copywriting, UX Writing, Design Accessibility & Accessible Research. I’m also the Accessibility Champion for the UX team and at ii, playing a key role in integrating inclusive design, writing and research practices into our digital experiences. I help co-run the ii Accessibility Community alongside our Design Principle. Key Responsibilities I implement accessibility guidelines for copy across our digital platforms, ensuring compliance with the WCAG (Web Content Accessibility Guidelines) standards and enhancing usability for all users. I work closely with Designers, SMEs, Developers, Researchers, Project Managers, Analysts, CRO Specialists, Product Owners, Stakeholders, and others to create and refine accessible user flows, from wireframes to final design, ensuring copy adheres to our ToV while being appropriate for assistive technology. I’m actively involved in our training & advocacy efforts. Delivering workshops, talks, and copy training sessions both within the business and the wider community. I’m also a member of the ii Diversity & Inclusion committee. I mentor within the business. Upskilling people in numerous areas, including: UX writing, Copywriting, Digital Accessibility, Confidence, Presenting & Communication, Stakeholder Management and more. In a nutshell, I ensure words are clear, simple, equitable, and inclusive, empowering all users to shape the financial future they deserve. Personal: Proud mum to Harrison & Layla and my kitties Kiki and Dusty. When I’m not writing, I’m most likely reading, recipe developing, baking or dabbling in a bit of interior design. I also love to travel. ✈️

Stackforce AI infers this person is a Fintech-focused UX Writer with a strong emphasis on accessibility.

Location: Manchester, United Kingdom

Experience: 14 yrs 9 mos