Nathan Hirsch — Co-Founder

Over the past 10 years, I’ve built five businesses to 6, 7, and even 8 figures in annual revenue. Now I buy businesses In 2019, I exited one of them — FreeeUp — after scaling it from a $5K investment to $12M+ in ARR in just four years. It was acquired by The HOTH, and that journey changed everything for me. Unique About the FreeeUp sale: - No office - No Us Employees - Bootstrapped (No outside funding) - Zero Money spent on Paid ads - An internal team of 30+ All-Star Virtual Assistants from PH These days, I’m focused on growing Hirsch Gillivan LLC — the holding company Connor Gillivan and I started. We're building a portfolio of 5-star businesses, each run by amazing operators who truly care about our clients. It’s been a blast supporting great people, growing cool companies, and enjoying life after our first exit. Here are a few we own: → EcomBalance: Monthly bookkeeping for eCommerce sellers → AccountsBalance: Monthly bookkeeping for agencies, SAAS, and b2b businesses → TrioSEO: Helping SaaS and B2B brands drive high-intent organic traffic and revenue growth → HG Media: Growing Connor and my brand online + helping sponsors reach our audience → CFO Expertise: Reach financial clarity, optimize growth, and scale profits with an Ecommerce CFO that’s seen it all. Built for brands on Shopify & Amazon. I’ve had the chance to be a guest on 900+ podcasts over the years — including shows like Perpetual Traffic, Mixergy, BiggerPockets, and Leveling Up. Outside of building businesses, I'm a proud dad to Carter and husband to Quynh. I get in a daily hour of HIIT, run marathons, and play way too much softball. Always learning, always investing — whether it’s stocks, real estate, or new business ideas. Want to learn more? Check out NathanHirsch.com, follow me here on LinkedIn or subscribe to https://nathanhirsch.com/newsletter for daily tips on entrepreneurship and growth. For LinkedIn Sponsorship queries, please reach out to me at media@hirschgillivan.com

Stackforce AI infers this person is a SaaS entrepreneur with expertise in eCommerce and financial services.

Location: Denver, Colorado, United States

Experience: 11 yrs 8 mos

Skills

Cfos
Business Ownership
Search Engine Optimization (seo)
Content Marketing
Bookkeeping
E-commerce
Hiring
Marketing

Career Highlights

Scaled FreeeUp from $5K to $12M+ in ARR
Built a portfolio of successful businesses
Guest on 900+ podcasts sharing expertise

Work Experience

CFO Expertise

Co-Owner (8 mos)

TrioSEO

Co-Founder (2 yrs 7 mos)

AccountsBalance

Co-Founder (3 yrs 8 mos)

EcomBalance

Co-Founder (4 yrs 7 mos)

FreeeUp

Co-Founder (4 yrs 5 mos)

Portlight LLC

Co-Founder (9 yrs)

Education

Bachelor’s Degree at Quinnipiac University

Nathan Hirsch

Co-Founder

Denver, Colorado, United States11 yrs 8 mos experience

Highly Stable

Key Highlights

Scaled FreeeUp from $5K to $12M+ in ARR
Built a portfolio of successful businesses
Guest on 900+ podcasts sharing expertise

Stackforce AI infers this person is a SaaS entrepreneur with expertise in eCommerce and financial services.

Contact

nathanhirsch2@gmail.com LinkedIn

Skills

Core Skills

CfosBusiness OwnershipSearch Engine Optimization (seo)Content MarketingBookkeepingE-commerceHiringMarketing

Other Skills

Part-Time CFO ServicesWebsite UpdatingBloggingDigital MarketingXeroFinancial AccountingQuickBooksAccountingoutsourcingBloggerWritingContent StrategyOperating SystemsStart-upsStrategic Hiring

About

Experience

11 yrs 8 mos

Total Experience

6 yrs 8 mos

Average Tenure

8 mos

Current Experience

Cfo expertise

Co-Owner

Sep 2025 – Present · 8 mos · Tennessee, United States · Remote

Imagine a world where you can trust your financial reports. CFO Expertise ensures your financials are accurate, timely, and secure, giving you the peace of mind to focus on leading your company to new heights.
CFO Expertise specializes in CFO services for Ecom and agencies
Connor and I aquired part ownership Sept 1st 2025 and are pumped to work with Jarrod Souza to grow CFO expertise

Business OwnershipCFOsPart-Time CFO Services

Trioseo

Co-Founder

Oct 2023 – Present · 2 yrs 7 mos · Denver, Colorado, United States · Remote

We help B2B and SaaS companies turn organic search demand into qualified leads, not just traffic.
Most teams already have content and rankings. What they’re missing is the system that connects traffic to leads. That’s where we focus.
At TrioSEO, we build SEO lead-generation systems anchored in search-driven tools. The strategy is simple: identify high-intent keywords, create assets people are already searching for (calculators, quizzes, estimators, etc.), then use content to drive traffic to those assets.
___
How we approach it:
1. Identify high-intent keywords and tools: We start with deep keyword and competitor research to find where people want clarity, not sales calls.
2. Design an SEO-backed lead magnet: We build simple, high-value assets tied directly to those searches.
3. Use content to compound traffic: Supporting blog content is mapped intentionally to funnel qualified traffic into the lead magnet, instead of trying to convert page by page.
4. Track what actually matters: We measure success by leads and intent captured, not just rankings and sessions, with clear monthly reporting tied to business outcomes.
___
We grew FreeeUp organically through SEO before it was acquired by an SEO business. Today, we run SEO strategies the same way we’d run our own business: focused on leverage, predictability, and long-term compounding results.
If you’re investing in SEO and still asking why leads aren’t following, that’s usually a system problem, not a traffic problem.

Content MarketingWebsite UpdatingBloggingDigital MarketingSearch Engine Optimization (SEO)

Accountsbalance

Co-Founder

Sep 2022 – Present · 3 yrs 8 mos · Denver, Colorado, United States · Remote

Most bookkeeping services don’t understand how agencies, SaaS, and online businesses work.
Me and my Co-founder Connor started Accountsbalance with helping the business owner in mind.
We do Monthly Bookkeeping For Agencies, SAAS, & Other Online Businesses plus we offer US Income Tax Filing and Planning.
Accurate on-time books every single month + an optional tax service. A dedicated bookkeeper that responds to you within a business day at all times.
Learn more by booking a call here: https://calendly.com/keanu-ecombalance

XeroQuickBooksBookkeeping

Ecombalance

Co-Founder

Oct 2021 – Present · 4 yrs 7 mos · Denver, Colorado, United States

Most bookkeeping services don’t understand how E-commerce works.
Ecombalance was started by my Co-founder Connor and I after we sold over $25M ourselves on Amazon. We offer monthly bookkeeping as well as US income tax filing and planning. Ecombalance was created keeping the business owner in mind.
Accurate on-time books every single month + an optional tax service. A dedicated bookkeeper that responds to you within a business day at all times.
Learn more by booking a call here: https://calendly.com/keanu-ecombalance

E-CommerceXeroFinancial AccountingQuickBooksAccountingBookkeeping

Freeeup

Co-Founder

Aug 2015 – Jan 2020 · 4 yrs 5 mos · Orlando, Florida Area

Out of frustration hiring remotely for our Amazon business, my business partner and I founded FreeeUp in 2015.
We hated the turnover, poor support, and unreliability of the Upworks and Fivers and wanted a better way.
For 4 years, we scaled FreeeUp from a $5,000 initial investment to $12 million in yearly revenue and were acquired by The HOTH in 2019.
You can read more about it here: https://freeeup.com/blog/freeeup-updates/freeeup-acquired-by-hoth/

HiringoutsourcingMarketing

Portlight llc

Co-Founder

Jan 2009 – Jan 2018 · 9 yrs · Orlando, Florida Area

In 2009 my partner and I founded an Amazon baby and toy business out of our college dorm-room
We bootstrapped the venture with a 5k investment to rapidly scale over $5 million in yearly sales, selling $25+ million over 7 years.
We successfully partnered with nearly 500 channel partners, distributors and manufacturers across the United States to sell their products on our store

E-Commerce