Neha Plasterwala

VP of Engineering

Mumbai, Maharashtra, India12 yrs 4 mos experience
Highly Stable

Key Highlights

  • Director of Marketing with extensive B2B experience.
  • Passionate about consumer behavior and storytelling.
  • Mentor for young women in leadership development.
Stackforce AI infers this person is a B2B Marketing Leader with expertise in Digital Transformation and Brand Management.

Contact

Skills

Core Skills

B2b Marketing StrategyMarketing StrategyGrowth MarketingBrand ManagementDigital TransformationB2b Marketing

Other Skills

BudgetingBusiness Process ImprovementBusiness StrategyCSSClient RelationsCommunicationConsultingConsumer BehaviorContent MarketingCorporate EventsCustomer RetentionDigital StrategyEmail MarketingEvent ManagementEvent Planning

About

I'm a Mom & a Marketer; writer, traveler and a scuba diver. I write about my learnings of life and change #myloveaffairwithchange every Monday and Thursday! Navigating the realms of marketing and the whispers of bedtime tales, I am not merely a leader in business; I am the "Sutradhar" of my family. As the Director- Head of Marketing at Lockton, I am a part of the leadership team and head the marketing division and oversee all agency relationships, planning, development, and execution for India region. I have extensive experience in marketing, corporate communication, digital marketing, and business consulting across various sectors, including IT, healthcare, and BFSI. I am passionate about consumer behavior, market research, and storytelling. I leverage my skills and expertise to create and implement effective growth marketing strategies that enhance customer experience, brand awareness, and business performance. I am also a committee member for Women in Insurance, India as Head – Creative & Brand Experience, where I brings in heart, hustle, and humility — whether I'm crafting campaigns or nurturing the ecosystem. I also mentor two students with Katalyst, India, a social initiative that empowers young women from low-income communities through education and leadership development. Overcoming challenges, when changes set in, fuels my drive, whether at work or at home. Thus #myloveaffairwithchange. Let's be honest, being a woman leader is demanding, but being a daughter, mom and a wife? That's where my learning is!

Experience

12 yrs 4 mos
Total Experience
2 yrs
Average Tenure
2 yrs 4 mos
Current Experience

Lockton

Head of Marketing and Communications - India

Feb 2024Present · 2 yrs 4 mos · Mumbai, Maharashtra, India · On-site

B2B Marketing StrategyBrand ManagementCommunicationDigital StrategyIntegrated Marketing Communications PlanningMarketing Strategy+6

Aditya birla capital

Head of Marketing, Insurance Broking

Oct 2022Feb 2024 · 1 yr 4 mos · Mumbai, Maharashtra, India

B2B MarketingB2B Marketing StrategyBudgetingCommunicationContent MarketingCorporate Events+5

Pioneer investcorp

AVP Marketing & Corporate Communication

Mar 2019Sep 2022 · 3 yrs 6 mos · Mumbai Metropolitan Region

  • Heading Marketing & Corporate Communication at PINC Insurance.
  • Leading all agency relationships , planning development and execution for the fiscal year for the group within the allotted budget
B2B MarketingB2B Marketing StrategyBrand ManagementCommunicationContent MarketingCorporate Events+6

Aerogreens

Head -Marketing Strategist

Apr 2018Feb 2019 · 10 mos · Mumbai Area, India

  • Heading client communication, vendor communication & strategic plan development.
  • Developing annual strategic plan deliverables including Secondary (online) research, Data analysis,Objective planning ,Media planning & Budgeting.
Brand ManagementClient RelationsContent MarketingCorporate EventsGrowth MarketingIntegrated Marketing Communications Planning+1

Lilac insights private ltd.

Chief Digital Officer

Aug 2015Aug 2016 · 1 yr · Mumbai, Maharashtra, India · On-site

  • Controlled digital and marketing operations, restructured business strategy and rebranded the company.
  • Headed strategic decision making and leveraged digital driven business model, impacting 5000 doctors around the country.
  • Reported directly to senior management and presented trends & analysis on weekly basis for easier decision making.
  • Designed and implemented LilacConnect Dashboard and a cloud based product named EGC- E genetic counselling accelerating turnaround time between leading hospitals/practitioners and patients.
  • Appreciated by the nation’s leading fetal medicine experts, Dr. Prathima Radhakrishnan and Dr. Anita Kaul.
  • Managing the organisation's brand positioning using Web 2.0 i.e., Social Media & other enablers for brand building.
Digital TransformationB2B MarketingB2B Marketing StrategyBrand ManagementBudgetingContent Marketing+2

Little internet private limited

Assistant Manager

May 2015Jul 2015 · 2 mos · Mumbai, Maharashtra, India

Client RelationsConsumer BehaviorCorporate EventsDigital StrategyProduct DevelopmentProduct Marketing

Infosys

Senior Systems Engineer/Analyst

Jan 2012May 2015 · 3 yrs 4 mos · Pune, Maharashtra, India · On-site

  • Analyzed e-banking processes and prepared change proposals & trackers, assisted the development of business cases, and demarcated the scope and objectives. Worked at client side (L1) and supervised support team for enhancements in FEBA- Finacle.
  • Played the role of a change analyst at the private bank’s location.
  • Chaired the Voice of youth, Pune (2014-15), DC 10 council; Presented and implemented an Internal communication and employee engagement framework at Pune DC, directly impacting 35,000 employees.
  • Awards & Recognition
  • Was appreciated for brilliant Client Interfacing at the project level.
  • Awarded the ICP Award for successful module completion.
B2B MarketingCommunicationCorporate EventsDigital TransformationIntegrated Marketing Communications PlanningPresentation Skills+4

Benchmark computer solutions pvt. ltd

Project Trainee

Jul 2010Jun 2011 · 11 mos

Education

Great Lakes Institute of Management

Master of Business Administration - MBA

University of Mumbai

Bachelor of Engineering - BE — Computers

JAI HIND COLLEGE, MUMBAI

Science

M.H. Saboo Siddik College Of Engineering

Bachelor of Engineering - BE — Computer

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