Nov 2025 – Present · 7 mos · Pune, Maharashtra, India

• Leading multi-product design initiatives across both B2B and B2C verticals at Zoop, owning end-to-end experience from discovery to delivery.
• Driving UX strategy, design execution, and cross-functional alignment to ensure user-centric, scalable, and business-aligned outcomes.
• Actively contributing with product & tech leadership, to shape product strategy, feature prioritization, and GTM design direction.
• Crafting human-focused UX copy and micro-interactions to elevate usability, clarity, and emotional resonance across the product ecosystem.
• Mentoring and guiding designers, supporting growth, strengthening design thinking, and fostering a collaborative design culture.

Nov 2022 – Present · 3 yrs 7 mos · Pune, Maharashtra, India

• Led the complete revamp of Zoop Wallet, reimagining the user experience and user interface to improve usability, modernise the design, and increase overall user satisfaction.
• Spearheaded the entire experience design for Zoop Wallet, focusing on document management,
• scanning, editing, and sharing.
• Designed and iterated end-to-end workflows for core and additional app features, from ideation to
• high-fidelity wireframes, including both happy flows and edge cases.
• Conducted extensive usability studies, gathered user feedback, and incorporated insights into design
• improvements to enhance the overall user experience.
• Collaborated with the product and tech teams to ensure technical feasibility, scalability, and alignment with business goals, participating actively in product roadmapping and feature planning.
• Mentored and guided a team of four interns, one junior designer, one graphic designer, and a
• motion/video editor, fostering a collaborative and growth-driven environment.
• Led design efforts for the monetisation of Zoop Wallet, documenting user psychology for paid features
• and creating a detailed strategy to drive user conversion.
• Designed high-fidelity prototypes, standee banners, and videos for the Global Fintech Fest, showcasing two innovative product concepts: a document-sharing ecosystem with user-driven consent and the 2.0 version of Zoop Wallet.
• Worked with business teams to create decks and pitches, enhancing client and business interactions with polished, strategic designs.

Aug 2022 – Nov 2022 · 3 mos · Pune, Maharashtra, India

• Contributed to the complete revamp of Zoop Solutions' B2B client-facing dashboard, focusing on
• enhancing the user experience and improving interaction design to streamline workflows and improve
• client satisfaction.
• Designed key features for a B2C application, allowing users to access detailed information by
• entering required inputs. Also designed an experience for a knowledge base of trending automobiles, updated and an interactive feature to check for resale value, making the app both informative and engaging.
• Worked on the Admin dashboard, creating a seamless user experience for in-house client service
• operations and payment management. Added new modules and optimised existing ones to support
• smoother business processes.
• Revamped the Offers and Benefits section in the Zoop Wallet mobile application, focusing on enhancing usability and visual design to improve user engagement with B2C-facing features.

Jan 2022 – May 2022 · 4 mos · Pune, Maharashtra, India

• StudentOffers
• Developed features in the web product, and developed new modules. Ensured scalability of front-end elements by optimizing them for loading speed and performance. Collaborated with web designers, back-end developers, and UX Designers to design, build, test, and improve the product. Optimized the product for better Search Engine Optimizing(SEO) and enhanced the analytics of the product in Firebase. Worked with Strapi to build, and manage the web product's user interactions record, creating backend APIs, and delivering content across devices.
• ZoopID WebApp
• Developed web application's UI, pixel-by-pixel, by coding wireframes into elements that users can interact with. Used frameworks for Frontend Development such as React.js, Next.js, and programming languages such as JavaScript. Worked in a team of web designers, back-end developers, and UX designers to meet project goals and create effective user experiences with digital products. Gained experience in resolving conflicts.
• ZoopID Operations Dashboard
• Used skills in debugging to check the code, improve code and enhance the functionality and user experience of the operations dashboard. Assisted Senior Developer in developing a few UI changes to the dashboard and gained skills in aligning designs with the requirements.