Nov 2013 – Feb 2014 · 3 mos · Singapore

• Working here gave me exposure of functioning in small teams, with limited resources in the South East Asia market. Skill wise I pretty much did what I had been doing at Google plus other aspects of Digital Marketing like SEO, Social Media. I realized, however, that I could earn more if I ran my own company and delivered such services to multiple businesses and thats what I did after a couple of months of working here.
• Product: Online Survey Tool
• Job Role: To create and execute push and pull strategies for a newly launched online survey tool.
• KPIs include:
• SEM of a newly launched survey online tool
• SEO management, including managing of third parties to reach SEO targets
• Client interaction to push sales and receive product feedback
• Promotion of product through Social Media relevant for B2B model
• Planning and executing Email Marketing to relevant businesses
• Regular analysis of website activity and create reports, with recommendations
• Suggestions for product improvement, and assisting with the same, till its execution.

Jan 2012 – Sep 2012 · 8 mos · Lucknow Area, India

• This was my Dad's company. I joined thinking I knew a lot having worked in the best company in the world, only to realize that running a business was a different ball game, with a lot of variables to be managed efficiently in the short and long term. Made me want to learn more about business in general, leading me eventually go for a masters in business with SP Jain Center of Global Business.
• With this company, I did the following
• Launched a new project successfully with TATA Motors.
• Created and implemented communication strategies successfully.
• Created online presence through websites and online advertising.
• Created cost sheets for existing and potential clients.

May 2010 – Dec 2011 · 1 yr 7 mos · Gurgaon, India

• I joined Google right after college. Google being Google, it pretty much adopted hires like us with its over the top perks. Eager to learn, I became sponge-like and tried learning as much as I could by joining different teams over a short span of time - learning about policies for ad approvals, providing client support and finally guiding clients make the most of their media spends on Google. While the hard skills learnt were very useful, I learnt a lot about how the best company in the world functions - how merit should always be rewarded, how expectations should be managed, quality in delivery of work is of utmost importance and how work can be fun when working with like minded people. I was pretty young then, had zero liabilities and wanted to explore the outside world more, hence left the company and eventually started my own business in this space.
• With the job role of an account strategist, I worked with a portfolio of UK and US based clients for SMB Team with focus on :
• optimizing AdWords accounts
• up- selling new features
• with focus on meeting the quarterly targets
• additional responsibility to create and analyze email reports of the team and communicate the same to the team and the management.
• Worked for the Reactive Team, before joining the SMB Team where my focus was on:
• Providing fast and accurate solutions to AdWords customers
• Providing feedback to other teams with regards to process or AdWords Help Center
• Opt for extra working hours during high volumes

May 2009 – Jul 2009 · 2 mos · Lucknow Area, India

• My first internship was at the esteemed Reserve Bank of India. As a student of Economics I saw it as the most prestigious internship I could get. In hindsight, the exposure was beyond just the subject, but exposed me to what areal working environment looks like, what its like to solve really really big problems and how an organization of that scale operates - the people, hierarchy, way of working and culture.
• Project made under the mentorship of RBI senior officer, which included:
• Secondary research about urban poverty levels, its measurement and existing policies for its eradication
• Expert discussions with officials at RBI, NABARD and SIDBI
• Primary research on people in urban areas of Lucknow who were below poverty line
• Conclusions and recommendations provided