Nov 2021 – Present · 4 yrs 7 mos · Gurugram, Haryana, India

Nov 2018 – Nov 2021 · 3 yrs · Greater Delhi Area

Aug 2015 – Oct 2018 · 3 yrs 2 mos · Gurugram, Haryana, India

• Creating a new brand, Airtel Payments Bank through 360° campaign which includes TVC, website, radio, OOH, Print Ads, PR, digital campaign including YT, SM, Email, SMS, Push notifications and retail visibility at approx 2 million Airtel outlets in different languages. For which devloping content, designing collaterals, translating and implementing throughout India.
• Developing brand and marketing strategies for Airtel Payments Bank basis research of customers and brand heath track for ATL, BTL, digital campaigns and visibility at over 2 million Airtel outlets.
• Ran digital campaign which has won IAMAI Award for most effective use of digital analytics.
• Branding: Created brand identity and proposition based on customer research. Created templates for Digital and BTL Marketing. Identified and planned the use of digital tools and platform for branding.
• Website development and management: Designed website for Airtel Payments Bank and new section of Airtel Payments Bank on Airtel website (Airtel.in/bank). Responsible for the content management on the sites.
• Digital Marketing: Performance and brand campaigns on Google+, YouTube, Facebook. The performance campaigns based on installs and transactions which are monitored and measured through AppsFlyer. Knowledge of AppsFlyer, Google AdWords and Facebook Business.
• Email campaigns and communication: Responsible for EDM campaigns for Airtel Payments Bank to different segments of Airtel. + Push Messages and SMS.
• BTL: Designing, development and implementation of all the marketing collaterals for Airtel Payments Bank throughout India.
• Content Management: Responsible for content on all the platforms for Airtel Payments Bank.
• Vendor Management:

Apr 2007 – Aug 2015 · 8 yrs 4 mos

• From conceptualisation to execution of innovative ideas for digital marketing: Involved in conceptualising and designing of www.electronicbranch.com and www.touchbanking.in, a first of its kind 3D walkthrough websites in the banking industry. Made first in-house website for the biggest sales contest of ICICI Bank. Used secured networking site to promote programmes. Used innovative techniques for TG survey and data analysis for big campaigns.
• Brand Building through digital marketing, ATL & BTL activities, activations and innovative communication campaign for Wealth Management, Touch Banking, Retail Branch Banking and Self Employed Segment of ICICI Bank.
• Digital Marketing: Involved in managing campaigns and keeping portions of www.icicibank.com customer friendly. Analysis & optimisation of sites and use of social media. Managed many e-mailer campaigns for the relevant TG.
• ATL: Part of many ATL campaigns of ICICI Bank like MySavings Reward, 24 X 7 Electronic Branche and ATM VAS.
• BTL and merchandising: Involved in making brand manual for marketing collaterals at branches. Planning and implementation of merchandising calendar for 3500 Branches of ICICI Bank across India. Also involved in branch warming project which was aimed to give new look and feel to the Bank’s branches.
• Events: Accomplished many customer activations and events, directed zones for Diwali Milan, Milap and branch events. Executed many large corporate events of ICICI Bank like iQ - ICICI Bank Quiz (where 25 thousand employees participates), ‘I-Rise’ and ‘Yes I Will’ felicitation event (residential events for 500 participants).
• Internal communication: Has made many AVs and parts of I-Voice (Bank’s internal AV) and internal campaigns. Designed capability building program, made content and published training journals for field team and branches.

Apr 2007 – Aug 2009 · 2 yrs 4 mos

• Handled a portfolio of Rs.200 Million and a team of 55 collection executives, 3 agency managers and one back office executive and achieved targets of collections in the 1st, 2nd and 3rd bucket.
• Handled complete branch operations inclusive of data management and data analysis, MIS, audit, vendor management and administration ensuring compliance with various legal and non legal parameters.
• Based on relevant data analysis of delinquent customers suggested negative area, organisation and job which was accepted and appreciated.
• Identified fraud loans worth Rs. 2.5 million, terminated old non-performing Collection Agencies with audit issues, introduced new vendors who have now become an asset to the organisation.

Sep 2006 – Mar 2007 · 6 mos · Greater Jaipur Area

• Handled Local Cable Operator area in coordination with Local Channel Partner in the territory.
• New complex like Gaurav Tower and Crystal Court were mapped which generated revenue of Rs 50 thousand initially which has further increased.
• Promoted to sales executive from sales associate in a short span.

Mar 2005 – Dec 2005 · 9 mos · United Arab Emirates, Dubai

• Managed campaigns, media planning, media buying, designing of creative for ATL and BTL activities.
• Handled planning, implementing and budget allocation for Product and Sales Promotion - merchandising & activation.
• Conducted competitor analysis to remain updated with market trends and suggested modifications in products.
• Handled key accounts and ensured maximisation of satisfaction levels, with business worth AED 2.5 Million
• Listed products in all the major Key Accounts and consistently achieved targets.
• Handled a team of 5 sales executives and one office assistant.
• Played a key role in enlisting with Union Co-Operative Society, Sharjah Co-ops and Spinneys which generated revenue worth AED 1.75 Million p.m. to the Company.
• Conducted media planning and coordinated with advertising agencies to secure best deals for the company.

Jun 2003 – Mar 2005 · 1 yr 9 mos · Ajmer, Rajasthan, India

• Handled entire advertising activity ranging from defining, designing to executing of campaigns and from preparing catalogue & advertising material to Content Writing for Magazine advertisements.
• Had done many direct mailer, e-mailer campaigns and managed campaigns for different industries.
• Took initiative and published three full page company’s profile for free in a leading magazine and have contributed in making many advertisements for print media.
• Consistently received appreciation in the form of Monitory and non monitory appraisals.
• Secured tender worth Rs.100 Million for High Temperature CCTV Systems (Okura, Japan).
• Revenue generated worth Rs. 12.5 Million by tenders and sales to different industries.

Jan 2003 – Jan 2005 · 2 yrs

Jan 2003 – Apr 2003 · 3 mos

• Job responsibilities involved monitoring sales in outlets, interacting with customers of African
• and GCC Countries.
• Organisation : Gujarat Container Limited, Indore.
• Duration : 45 Days
• Synopsis : The project was titled 'Marketing Strategies adopted by Gujarat Containers Pvt. Ltd.). The
• project was aimed at gaining in depth understanding on various techniques used by the
• company to gain and retain market share.