Jan 2022 – Feb 2023 · 1 yr 1 mo · Austin, Texas, United States

• Fully guide and oversee event marketing strategy for 3rd party sponsorship portfolio of events as well as corporate lead events with focus being on brand exposure and/or demand generation.
• Budget management of $1M+ for FY23
• Overseeing and guiding a team of event managers/coordinators on execution of event portfolio as.
• Strategy and reporting management on monthly and quarterly basis for ROI as it pertains to omni-channel efforts for event presence.
• Manage communications with various levels internally across marketing, sales, product, finance, etc. via matrix environment to create effective process and procedure to return best outcomes.

Aug 2021 – Jan 2022 · 5 mos · Remote

• Strategic direction and management of Cloudflare lead Connect conference, setting up 2022 in four cities on four different dates across the globe.
• I moved on quickly from Cloudflare on excellent terms; having built healthy relationships with internal teams. I left to pursue a higher-up role to advance my career.
• Successfully onboarded new event registration and marketing software (Rainfocus) for greater organization.
• Implemented a project management style to best organize my entire event team to stay on course for each of the large conferences to take place.
• Began vendor/agency onboarding process to seek out best external resources.
• Successfully helped manage and guide event coordinator on the EMEA 2021 virtual conference via new project management style.

Jun 2020 – Aug 2021 · 1 yr 2 mos

• Successful management of full pivot from in-person tier 1 events to virtual
• Key stakeholder in strategy and content management of tier 1 Oracle lead events.
• Global event liaison between corporate events, field marketing, product marketing, and product management teams.
• Central collaborator of teams across globe in EMEA, JAPAC, LAD, and NAM to drive a centralized strategy to all tier 1 events in regions.
• Implemented and project manage first ever internal centralized global event calendar for CX events within sales portal

Sep 2016 – Jun 2020 · 3 yrs 9 mos

• Oracle Customer Experience outbound product marketing. Strategic event and project management of CX presence in tier 1 events across Oracle cloud applications business.
• Drive strategic direction of the CX tier 1 user conference on an annual basis to create the best onsite customer experience.
• Implemented a full project plan for annual user conference and quarterly product launches where these were not in place previously
• Initiated an in-person strategy launch meeting for annual user conference to better align production & product management teams and unify goals.
• Formed better communication & relationships with all cross-functional teams including sister product lines and Oracle central events.
• Project management of matrix team (virtual) of 10+ individuals to execute on all details
• Successfully project manage all tasks associated with annual user conference where attendance increased by 11% YOY
• Revamped the customer awards program effectively making the annual awards more meaningful
• Grew the pre-conference training workshop program at annual user conference by 5x bringing in an increased attendance by 205%
• Implemented a weekly “field-flash” to internal sales teams to effectively help sell the annual user conference better
• Project manage quarterly product launches with and for matrix team
• Instituted a brand to Service Cloud product launches for better consistency in message to customers

Jun 2015 – Sep 2016 · 1 yr 3 mos

• Planning and executing conferences is true passion and pleasure of mine. I was promoted in June 2015 for successful efforts in planning both a North American as well as a European partner conference for the Dell security business partners.
• Successfully planned and executed 2016 global sales kickoff conference (750 attendees, $2M) within 45 days, under budget
• Full meeting management of two partner conferences in NAM and EMEA with $2M+ budget each and 500-700 attendees each.
• Project manager, via matrix environment (virtual), of all internal and external contributors
• Successfully manage within or under budget for each event.
• Lead strategic planning for conferences to create full scope and goals.
• Vendor relationships, negotiations and management including agency, AV, signage, venue, etc.
• Received top Dell Champion award in Q1 2016 for management and execution of 2016 global sales kickoff conference.
• Received top Dell Champion award in Q1 2015 for management and execution of 2014 NAM conference.
• Received Gold Award of excellence within Dell Q3 2015 for management and execution of 2015 EMEA Conference.

Sep 2012 – Jun 2015 · 2 yrs 9 mos

• Dell bought Quest Software in October 2012.
• Full management of partner conference with $1.4M budget with 700 attendees
• Portfolio management of specific business unit annual event budget of $2M
• Project management including budgeting, contract negotiations, vendor selection and staff supervision.
• Successfully planned and executed product education road show event in multiple cities across the US within a 3 week time period.
• Received a Gold Award of excellence within Dell Q3 2013 for management and execution of a top-tier event.

Jan 2011 – Sep 2012 · 1 yr 8 mos · Boca Raton, Florida

• Corporate meeting planning for VIP customer advisory boards including site and menu selection, transportation, and air travel arrangements.
• Developing booth design, selection, and design of graphics
• Manage all trade show orders/vendors for simultaneous domestic and international events throughout the year
• Budget development and management of ½ million+ dollars per year
• Coordination all preshow and post-show marketing efforts
• Collect, input, and disseminate trade show details to team members
• Collaborate with the Marketing Directors, Sales Divisions, Product Managers, Product Marketing Managers, and other related personnel to finalize overall messaging and logistics of trade shows and events
• Implemented an internal customer reference tracking system of VIP customer references for PR purposes
• Initiated and coordinated video production of real customer stories for PR

Jul 2009 – Jun 2020 · 10 yrs 11 mos · Miami/Fort Lauderdale Area

• Working with a variety of clients including Meeting Dynamics Global, Bacardi USA, Moon Crickets PM, and other companies & individuals on a contract to contract basis.
• Full wedding, events, and meeting planning.
• Manage setup for on-site event execution for various clients with Meeting Dynamics Global. Responsibilities include pre-planning, managing of clients as well as on-site staff, and proper execution of transportation logistics.
• Set up and management for various marketing events with Bacardi USA. Events include Grey Goose Marketing Summit, Black Eyed Peas SuperBowl after party, Coral Gables Food & Wine Fest Martini & Rossi Lounge, among others.
• Pre-planning and logistics execution of events such as Chambord Vodka launch event as well as Tuaca Vanilla Liqueur new bottle launch event with Moon Crickets PM.

Jun 2008 – Sep 2009 · 1 yr 3 mos

• A destination management company specializing in meeting planning and special events. Management of ground transportation, team building, dine-arounds, hotel/site selection, décor, and event/meeting planning throughout the U.S. and Caribbean.
• Orchestrate complex meetings/events, from creation of concepts, development of proposals, and writing contracts, to pre-planning, and managing multiple client relationships, their events/meetings, and budgets simultaneously
• Successfully planned and executed the process of 40’ containers being exported to Eastern Caribbean island of Nevis, West Indies to open new office
• Lead Program Manager for the Nevis office & warehouse
• Organization of arrival/departure transportation manifests for groups from 20-500 including on site management
• Schedule and manage event staff, vendors, and setup of meetings/events
• Continuous vendor relationship management and negotiation

Nov 2004 – Apr 2008 · 3 yrs 5 mos · Miami, Fort Lauderdale, Palm Beach, Naples, & Fort Myers

• InVision Marketing Program working closely with the public to promote and drive sales of preferred wines and spirits.
• Successfully launched and managed program in new territory of Lee and Collier counties on West coast of Florida
• Managing all aspects of business operations from payroll, maintaining accurate inventories, accounting, quality control spot checking, sales, customer relations and database maintenance to booking events.
• Management and relationship building with both internal and external clients
• Continuous recruitment, training and management of staff
• Management of over 50 high-volume wine and spirits accounts in Dade, Broward, Palm Beach, Lee and Collier counties.

Jun 2001 – Oct 2004 · 3 yrs 4 mos · Glenview, IL

• Working for an association management company has given the opportunity to work for multiple clients in a variety of roles.
• The Illinois HomeCare Council (IHCC), an association for home care agencies and employees. Working very closely with home care directors and administrators to plan their annual conference as well as monthly education programming.
• Conference Manager
• Successfully changed meeting site to better suit group’s needs
• Budget creation and contract negotiation to fit within that budget
• Management of conference staff and co-management of meetings department
• Creation and editing of all marketing materials
• Coordination of 30+ guest speakers and their materials and equipment needed
• Association for Corporate Growth (ACG), the premier association for corporate growth professionals. Working with high-level business professionals in all facets of the mergers and acquisitions industry.
• Exhibit Show Manager and Assistant Conference Manager
• Facilitated two types of exhibit shows within same conference in same week
• Management of multi-level sponsorship program with varying benefits
• Direct contact for all exposition vendors, attendees, and sponsor contacts
• Co-managed entire conference of over 1000 attendees and 150 exhibits