Nick Strine

Head of Design

Sydney, Australia25 yrs 7 mos experience

Highly StableAI Enabled

Key Highlights

Two decades of design leadership experience.
Expert in AI automation and responsible workflows.
Proven track record in scaling design teams and practices.

Stackforce AI infers this person is a SaaS-focused design leader with expertise in AI and immersive technologies.

Contact

Skills

Core Skills

Product StrategyAi AutomationDesign LeadershipUser Experience Design (ued)Experience DesignBranding

Other Skills

DesignBehavioral DesignUnit EconomicsVenture BuildingGenerative AIGraph DatabasesData ScienceMiro Collaboration PlatformApplied AISoftware as a Service (SaaS)SaaS Product StrategyData AnalyticsMachine LearningLarge Language Models (LLM)UX Research

About

"Systems are the byproduct of human communication. I simplify the complex relationships between people and the technical ecosystems they inhabit." My words are my own, I do not autogenerate content with AI or outsource my thinking. With two decades of design leadership experience across technology industries, from spatial computing and AI, to media systems and gamification, I founded SemiMassive to help Australian organisations effortlessly transition into responsible AI automation workflows. We build proprietary tools and custom workflow systems that automate the things you don't want to do - in 30 days or less. Automation and Delivery Optimisation, Product and Experience Design (UX/UI), Fractional Leadership.

Experience

25 yrs 7 mos

Total Experience

3 yrs 1 mo

Average Tenure

10 mos

Current Experience

Studiosity

Head of Design

Mar 2026 – Present · 2 mos

Semimassive

AI Product Architect & Design Director

Jul 2025 – Present · 10 mos · Sydney, Melbourne · Hybrid

Product Definition: Architected a decentralised "Reputation Bank" to solve information asymmetry in hiring.
Venture Leadership: Engineering a scalable AI content framework via ComfyUI to internalise marketing production, scale production capabilities and cut outsourcing costs.
Product Strategy: Realigned the technical roadmap for a VR simulation, unblocking engineering teams through feature auditing and priority mapping.

DesignBehavioral DesignUnit EconomicsVenture BuildingGenerative AIGraph Databases+21

Ubisoft

UX/UI Systems Lead

Feb 2022 – Apr 2025 · 3 yrs 2 mos · Sydney, New South Wales, Australia · Hybrid

Enterprise Scaling: Secured executive buy-in to scale the Sydney design practice from 2 to 9 multidisciplinary staff.
Operational ROI: Reduced annual OpEx by $200k USD by internalising brand art capabilities and automating GUI workflows.
Systems Architecture: Synchronised engineering and design across four international time zones via a unified "Source of Truth" system, increasing throughput by 45%.

DesignExperience DesignStakeholder ManagementFigma (Software)Miro Collaboration PlatformDesign Management+18

Wargaming

2 roles

Expert UX Strategist

Promoted

Jul 2019 – Jan 2022 · 2 yrs 6 mos

Global DesignOps: Established the UX practice and production pipelines for a new UK studio, ensuring parity between international development hubs.
Behavioural R&D: Partnered with the Human Factors Lab to prove that visualising peer milestones doubled engagement likelihood.
Cross-Platform Architecture: Defined standards for input parity and haptic feedback for the World of Tanks IP (150M+ users).
Onboarding Innovation: Replaced traditional tutorials with an "Implicit Onboarding" social system, achieving a 95% acceptance rate.

DesignBehavioral DesignProduct StrategySystems DesignStakeholder ManagementFigma (Software)+24

Snr UX/UI Designer

Aug 2018 – Jul 2019 · 11 mos

DesignBehavioral DesignExperience DesignUnreal Engine 4User Interface DesignWireframing+9

Start vr

Lead Product Designer (founding)

Jul 2016 – Aug 2018 · 2 yrs 1 mo · Greater Sydney Area · On-site

Platform Pivot: Co-developed a proprietary VR CMS, pivoting the studio from a service agency to a scalable SaaS model for clients like Meta, Qantas and Samsung.
Immersive Engineering: Architected a world-first synchronisation protocol for 100 concurrent VR headsets, increasing venue capacity by 1500%.
Production Innovation: Introduced spatial interpretation workflows that reduced production costs by 70%.

DesignBrandingBehavioral DesignBranding & IdentityExperience DesignProductization+31