Nicki Snyder

CEO

Wooster, Ohio, United States20 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 18 years of marketing expertise.
  • Proven leader in multi-million-dollar budget management.
  • Expert in data-driven marketing strategies.
Stackforce AI infers this person is a Marketing Executive specializing in B2C growth strategies and brand management.

Contact

Skills

Core Skills

Marketing LeadershipBrand Strategy

Other Skills

Project ManagementBusiness BuildingProduct MarketingMarketingStrategic PlanningBrand MeasurementIdentity GuidelinesSocial Media StrategySocial Media Optimization (SMO)Time ManagementCreative StrategyBusiness DevelopmentBrand EssenceDigital TransformationMarketing Transformation

About

Accomplished CMO with over 18 years of expertise in branding, marketing, and driving business growth through innovative, data-driven strategies. Proven leader in overseeing, developing, and executing multi-million-dollar marketing budgets across multi-location operations, ensuring optimal allocation of resources and maximizing ROI. Expert in creating and implementing comprehensive brand strategies that enhance visibility, customer engagement, and revenue growth across digital and traditional platforms. Specialized in leveraging SEO, SEM, social media marketing, and data analytics to drive customer acquisition, retention, and business expansion. Adept at utilizing CRM systems, Google Analytics, and other marketing technology to track campaign performance, optimize digital marketing efforts, and deliver continuous improvements based on key performance metrics. A visionary leader known for integrating creative and technical marketing solutions to build strong brands, executing high-impact campaigns, and driving measurable growth in competitive markets. Skilled in leading cross-functional teams, fostering collaboration, and aligning marketing initiatives with overarching business objectives to ensure success across multiple locations and channels. SKILLS • Digital/Data-Driven Marketing: Programmatic Advertising, Remarketing, Dynamic Display Advertising, PPC, Conversion Rate Optimization, A/B Testing, Marketing Attribution • SEO & SEM: On-page/Off-page SEO, Keyword Research, Search Engine Optimization, Paid Search Optimization • Social Media Marketing: Meta Ads, Instagram Ads, LinkedIn Marketing, Content Creation, Social Media Strategy, Social Media Analytics • Public Relations & Branding: Brand Strategy, Reputation Management, Media Relations, Storytelling, Corporate Communication • Business Development & Customer Acquisition: Lead Generation, CRM, Customer Journey Mapping, Behavioral Targeting • Campaign Management: Omnichannel Marketing, Email Marketing, Personalization Strategies, Event Marketing, Product Launches • Team Leadership: Cross-functional Team Building, Mentorship, Leadership Development, Project Management • Budget Management: Multi-Million Dollar Budget Oversight, Marketing Spend Optimization, Resource Allocation, ROI Maximization

Experience

20 yrs 8 mos
Total Experience
5 yrs 2 mos
Average Tenure
6 yrs 5 mos
Current Experience

American road group

2 roles

Chief Marketing Officer

Promoted

Nov 2023Present · 2 yrs 6 mos · On-site

  • CMO for Orlando Harley-Davidson, Laconia Harley-Davidson, Wildcat Harley-Davidson, Pocono Mountain Harley-Davidson, Adventure Harley-Davidson, Mad River Harley-Davidson, Rock-n-Roll City Harley-Davidson and Rubber City Harley-Davidson. www.americanroadgroup.com
Project ManagementBusiness BuildingMarketing LeadershipBrand Strategy

Senior Director of Marketing

Dec 2019Present · 6 yrs 5 mos · On-site

  • CMO for Orlando Harley-Davidson, Laconia Harley-Davidson, Wildcat Harley-Davidson, Pocono Mountain Harley-Davidson, Adventure Harley-Davidson, Mad River Harley-Davidson, Rock-n-Roll City Harley-Davidson and Rubber City Harley-Davidson. www.americanroadgroup.com
Product MarketingMarketingMarketing LeadershipBrand Strategy

Windy city-fox motorsports

Marketing Director

Jan 2018Dec 2019 · 1 yr 11 mos · Greater Chicago Area

Product MarketingProject ManagementMarketing LeadershipBrand Strategy

Ohio motorcycle group

Marketing Director

Oct 2007Jul 2017 · 9 yrs 9 mos · Northeast Ohio

Product MarketingProject ManagementMarketing LeadershipBrand Strategy

Shannon english marketing

Account Manager

Mar 2005Dec 2007 · 2 yrs 9 mos

Project ManagementStrategic PlanningMarketing LeadershipBrand Strategy

Education

Malone University

Bachelor of Arts (B.A.)

Jan 2003Jan 2007

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