Nida Ateeq — Co-Founder

Engineer-turned-marketer with a knack for demand gen, pipeline growth, and SaaS strategy. I’ve worn many hats—agency, in-house, consulting—blending technical expertise with creative storytelling to craft high-impact campaigns that don’t just engage; they drive real business results. My engineering background fuels a deep analytical approach, while my marketing mindset ensures every campaign resonates. Whether it’s demand gen, lifecycle marketing, or scaling growth engines, I build scalable, data-backed strategies that accelerate revenue and brand impact. With a foot in tech and a heart in storytelling, I connect the dots between data, creativity, and business strategy to fuel pipeline growth. From short-term wins to long-term brand building, I develop holistic strategies shaped by experience across Delivery, Sales, Business Development, and Pre-sales. A mentor, strategist, and growth architect, I thrive on making an impact. Beyond marketing, I’m deeply passionate about women’s leadership and immigrant entrepreneurship. I actively contribute to industry and community initiatives. I believe in empowering women and fostering leadership—a commitment recognized in many ways, including being featured on a Times Square display, nominated for DMZ’s Women of the Year and Atlantic Canada’s 25 Most Powerful Women in Business. I’ve also been spotlighted by Pavilion for empowering women and featured in Product Marketing Wisdom book by Nitin Kartik. Let’s talk about how I can help your business thrive.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on demand generation and growth strategies.

Location: Toronto, Ontario, Canada

Experience: 3 yrs

Career Highlights

Expertise in demand generation and pipeline growth.
Recognized for contributions to women's leadership.
Proven track record in crafting high-impact marketing campaigns.

Work Experience

Wednesday Women

Executive Member (8 mos)

Lyra Technology Group

Sr. HubSpot Solutions Consultant (1 yr 1 mo)

Anagar Media

Founder and CMO (2 yrs 11 mos)

ABC Fitness

Global Growth and Lifecycle Marketing Manager (1 yr 7 mos)

SmartBug Media

Paid Media Manager (1 yr 4 mos)

Lifesight

Digital Marketing Manager (7 mos)

Fortanix

Digital Marketing Manager (1 yr)

Tech Mahindra

Senior Marketing Manager (4 yrs 6 mos)

Business Development Manager (11 mos)

Shadow Board Member and Mahindra Initiatives (6 yrs 7 mos)

Test Lead (1 yr)

Planet Superheroes

Customer Relationship Manager (1 yr)

Last Mile Consultants Technology Solutions Pvt Ltd

Development Intern (6 mos)

Education

Postgraduate Degree at Indira Gandhi National Open University

Post Graduation at Indira Gandhi National Open University

Emerging Leaders Management at GlobalNxt University

Bachelor of Engineering (B.E.) at Visvesvaraya Technological University

ICSE & ISC at Bishop Cotton Girls' School - India

Nida Ateeq

Co-Founder

Toronto, Ontario, Canada3 yrs experience

Key Highlights

Expertise in demand generation and pipeline growth.
Recognized for contributions to women's leadership.
Proven track record in crafting high-impact marketing campaigns.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on demand generation and growth strategies.

Contact

Skills

Other Skills

Ad ServingAdvertisingAdvertising CampaignsAnalytical SkillsB2B MarketingB2C MarketingBrand ManagementBudget DevelopmentBusiness DevelopmentCampaign ManagementCampaignsClientSuccessContent MarketingCreative StrategyCustomer Relationship Management (CRM)

About

Experience

3 yrs

Total Experience

1 yr 11 mos

Average Tenure

8 mos

Current Experience

Wednesday women

Executive Member

Oct 2025 – Present · 8 mos · Toronto, Ontario, Canada

The mission of Wednesday Women is to amplify and support executive women leaders we all should know and be inspired by

Lyra technology group

Sr. HubSpot Solutions Consultant

May 2025 – Present · 1 yr 1 mo

Anagar media

Founder and CMO

Jul 2023 – Present · 2 yrs 11 mos · Toronto, Ontario, Canada · Remote

Abc fitness

Global Growth and Lifecycle Marketing Manager

Jul 2023 – Feb 2025 · 1 yr 7 mos · Toronto, Ontario, Canada · Remote

Smartbug media

Paid Media Manager

Mar 2022 – Jul 2023 · 1 yr 4 mos · United States · Remote

Lifesight

Digital Marketing Manager

Jul 2021 – Feb 2022 · 7 mos · India · Hybrid

Fortanix

Digital Marketing Manager

Jul 2020 – Jul 2021 · 1 yr · India · Remote

Tech mahindra

4 roles

Senior Marketing Manager

Promoted

Jan 2016 – Jul 2020 · 4 yrs 6 mos

Business Development Manager

Jan 2015 – Dec 2015 · 11 mos

Shadow Board Member and Mahindra Initiatives

Promoted

Dec 2013 – Jul 2020 · 6 yrs 7 mos

Developed and lead marketing strategies to meet company’s objectives.
Project Managed company’s website revamp and worked on corporate marketing strategies.
Project Managed the creation of an AI tool for Job rotation.
Lead CSR Portal implementation and activities within the organization.
Strategized and decentralized the recruitment process for bench associates which won an industry award.
Core team member for ideating and implementing Company vision and mission reboot and strategy.
Part of 1000 Emerging Leader which implemented business development activities. 1000 Leaders' program includes identifying high potential candidates in the organization and developing them for critical roles.
Reverse Mentor to CEO, CXOs & Leaders.
Active Mahindra Brand Advocate on Social Media Marketing. Mahindra Brand Advocate-Won Platinum (2018) and Silver (2017) Award.
Core team member for Diversity & Inclusivity.
Wave 2 Ambassador for implementing Digital Transformation Initiatives.
Client Appreciation while Working in Philips Project. SPOC at Cluster level for augmented reality / Virtual reality at Organizational Level.
Organizing and Anchoring –One Europe event, Jamboree 2019,2020 & EMEA Hackathon.
Won the WISE Hackathon Design competition and Design Thinking and Ideation Contest for "AI-based Sustainable Environment.
Project X: Won 1st Runner-up at HRFM, led an organization-wide transformation initiative focused on empathy and efficiency, conducted 12+ design thinking sessions, and implemented RMG 2.0 Forecast to Fulfill, enabling $2M savings while preventing $80M in revenue loss.
Leadership Trainings: Conducted training programs for AIM, Women Leadership-CTL Cluster, GLCs, Noida Multipliers, Mumbai associates, and the Finance Team.
Bench Associates - RMG Team: Addressed bench associate challenges, advised on upskilling, empathy training, and infrastructure improvements, and received team appreciation for driving positive change.

Test Lead

Dec 2013 – Dec 2014 · 1 yr

Planet superheroes

Customer Relationship Manager

Jun 2013 – Jun 2014 · 1 yr · Mumbai Metropolitan Region · Remote

Part of the team and worked with website www.planetsuperheroes.com
Tools: Shopify, Fresh desk, Website Backend
Description: Worked with the Website for a year and understood E2E Workings
Business understanding of a startup and organizing events like Comic Con!

Last mile consultants technology solutions pvt ltd

Development Intern

Dec 2012 – Jun 2013 · 6 mos · Greater Bengaluru Area · Hybrid

Project Assessment Using TMMi Project made.
Tools &Technologies used: WAMP Server, MySQL, PHP
Description: It is a project developed in PHP to help in the improvement of the testing phase of a software product using TMMi.