Nida Zehra

Digital Marketing Specialist

Raleigh, North Carolina, United States11 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Achieved 200% increase in marketing qualified leads.
Built and grew a successful YouTube channel.
Expert in translating complex topics into engaging content.

Stackforce AI infers this person is a B2B SaaS content marketing expert with a strong focus on digital media.

Contact

Skills

Core Skills

Content MarketingB2b MarketingDigital MarketingMedical WritingContent WritingBiotechnology

Other Skills

Adobe Creative SuiteAdobe IllustratorAdobe InDesignAdobe PhotoshopAnalyticsAttention to DetailBlog MarketingBloggingBrand MarketingBriefsBusinessBusiness WritingCanvaCoachingCollaborative Problem Solving

About

I am a futurist marketer with a passion for building robust content ecosystems that drive measurable business outcomes. My career has been defined by an unyielding drive to learn and adapt. I have built thought leadership in the virtual events space and championed blog optimization projects that delivered a 200% increase in marketing-qualified leads. Throughout my career’s trajectory, I've consistently sought out new challenges and learned to grow in new systems. I have thrived consistently in a collaborative work culture, and I am passionate about translating complex technical subjects into compelling narratives that resonate with diverse audiences. This ambition, paired with my commitment to continuous upskilling, which includes my ongoing education in digital media, positions me to drive demand and expand a brand’s digital footprint.

Experience

11 yrs 10 mos

Total Experience

1 yr 9 mos

Average Tenure

3 yrs 5 mos

Current Experience

Swiftlane

Content Marketing Consultant

Jul 2024 – Dec 2024 · 5 mos · California, United States · Remote

Uniqode (formerly beaconstac)

Content Marketer

May 2023 – Present · 3 yrs 1 mo

Landing PagesContent MarketingBusiness WritingMessagingLanding Page OptimizationContent Strategy+3

Tripledart

Content Marketing Consultant

May 2023 – Nov 2023 · 6 mos · India · Remote

SaaSSubject Matter ExpertsContent writingSpend ManagementB2B MarketingContent Marketing

Pepper content

B2B SaaS Writer

Mar 2023 – Sep 2024 · 1 yr 6 mos · Remote

Freelance

Content Marketer | Strategist | B2B SaaS Consultant

Jan 2023 – Present · 3 yrs 5 mos

+ Crafted actionable guides for Uniqode (formerly Beaconstac), driving leads and traffic to their blog.
+ Worked with agencies such as Pepper Content and TripleDart to create blogs and eBooks for various clients.
+ Authored comprehensive eBooks on industry trends and best practices for clients.

Subject Matter ExpertsSkilled Multi-taskerWeb Content CreationContent MarketingB2B Marketing

Airmeet

Senior Content Marketer

Mar 2022 – Oct 2022 · 7 mos · New Delhi · Remote

+ Developed and authored thought leadership blog posts based on virtual events (Summits, Masterclass series, partner events) for the Airmeet blog.
+ Conducted client interviews to create compelling success stories.
+ Crafted engaging emails and social media posts (LinkedIn and Twitter) for Airmeet events.
+ Owned and curated the monthly newsletter, “Backstage.”
+ Edited video and audio snippets from event episodes.

Newsletter ProductionCopywritingFigma (Software)Video ScriptsSubject Matter ExpertsSocial media content+13

Vwo

Content Marketer

Dec 2019 – Apr 2022 · 2 yrs 4 mos · New Delhi, Delhi

+ Blog optimization: Owned and optimized the entire VWO blog.
+ Created blog pieces on Conversion Rate Optimization tools (A/B testing, Heatmaps, Push Notifications) to generate marketing qualified leads (MQLs).
+ Initiated and led a project with a team of 3 freelance writers to organically increase the conversion rate through blog content.
+ Optimized over 100 blogs during the project.
+ Achieved a 200% increase in MQLs.
+ Realized a 100% hike in the conversion rate.
+ A/B testing expertise: Experimented with multiple blog posts to identify winning variations, favoring conversions.
+ Drip email campaigns: Ran effective drip email campaigns on high-traffic pages.
+ Success story enhancement: Owned a project to overhaul success story pages, further driving MQLs.

MarketoGoogle AnalyticsLead GenerationBusiness WritingWeb Content CreationTableau+6

Wingify

Content Marketer

Dec 2019 – Apr 2022 · 2 yrs 4 mos · New Delhi, Delhi

+ Blog optimization: Owned and optimized the entire VWO blog.
+ Created blog pieces on Conversion Rate Optimization tools (A/B testing, Heatmaps, Push Notifications) to generate marketing qualified leads (MQLs).
+ Initiated and led a project with a team of 3 freelance writers to organically increase the conversion rate through blog content.
+ Optimized over 100 blogs during the project.
+ Achieved a 200% increase in MQLs.
+ Realized a 100% hike in the conversion rate.
+ A/B testing expertise: Experimented with multiple blog posts to identify winning variations, favoring conversions.
+ Drip email campaigns: Ran effective drip email campaigns on high-traffic pages.
+ Success story enhancement: Owned a project to overhaul success story pages, further driving MQLs.

MarketoGoogle AnalyticsLead GenerationBusiness WritingTableauContent Management+4

Josh talks

2 roles

Sr. Curator

Mar 2019 – Jul 2019 · 4 mos

+ Built Josh Talks-Punjabi YouTube channel from scratch.
+ Guided social media team in producing 100+ videos, growing subscriptions to 200K (currently 673K).
+ Designed content strategy to boost views, engagement, and subscriptions on the Punjabi YouTube channel.
+ Conducted in-house sessions on content marketing and keyword research.

NetworkingCreative DirectionStorytellingPublic RelationsDigital MarketingContent Marketing

Curator

Mar 2018 – Mar 2019 · 1 yr

+ Built Josh Talks-Punjabi YouTube channel from scratch.
+ Conducted research, interviewed, and curated diverse speakers across India for talks in English, Hindi, Punjabi, and Bangla.
+ Designed content strategy to boost views, engagement, and subscriptions on the Punjabi YouTube channel.

Creative DirectionStorytellingPublic RelationsDigital MarketingContent Marketing

Cactus communications

Copyeditor

Oct 2017 – Jan 2018 · 3 mos · Mumbai, Maharashtra, India

+ Worked with the Corporate and Sales team
+ Copy edited articles for Journal of Medical Internet Research (JMIR)

Style GuidesCopy EditingMedical Writing

Self-employed

Independent Writer and Editing Professional

Mar 2017 – Oct 2017 · 7 mos · New Delhi, India

Worked with multiple clients and publishing houses for writing and editorial services.

Style GuidesLifestyle WritingFeature WritingContent Writing

International sos

Analyst

Nov 2013 – Feb 2017 · 3 yrs 3 mos · New Delhi, India

+ Collaborated with medical teams to assist Fortune 500 clients.
+ Managed onshore and offshore projects across cross-functional teams.
+ Prepared reports for medical evacuations.
+ Sourced reliable information for internal teams.
+ Contributed to internal knowledge products (portals, newsletters, repositories).
+ Ensured content accuracy within established standards.

Report WritingStyle GuidesMedical Writing