Aug 2024 – Aug 2025 · 1 yr

• 1.Social Media Strategy & Calendar Management
• Develop and maintain a well-structured content calendar aligned with marketing goals and brand campaigns.
• Ensure consistency in brand messaging, tone, and aesthetics across platforms.
• Research trends, audience preferences, and competitor strategies to optimize engagement.
• 2. Content Creation & Design
• Edit and design engaging visual content, including static posts, carousels, and reels, primarily using Canva.
• Conceptualize storytelling-driven campaigns that resonate with Durva Life’s audience.
• Ensure high-quality and brand-consistent content across all social media platforms.
• 3. Video Production & Founder Shoots
• Plan, direct, and edit video shoots of the founder, ensuring content aligns with brand storytelling.
• Work closely with the founder to create impactful and authentic brand videos.
• Handle post-production editing to enhance video quality and engagement.
• 4. Influencer Marketing & Brand Collaborations
• Identify and onboard influencers relevant to women's health and Ayurveda.
• Develop and execute collaborations to expand reach and credibility.
• Track influencer campaigns, ensuring ROI-driven partnerships.
• 5. Performance Analytics & Growth Optimization
• Monitor social media metrics, including engagement, reach, and conversion rates.
• Optimize content strategy based on insights from analytics tools.
• Track campaign performance and make data-driven decisions to enhance marketing effectiveness.
• 6. Order Processing & Customer Management
• Oversee daily order management and ensure smooth processing.

Jan 2024 – Jun 2024 · 5 mos · Mumbai, Maharashtra, India

• At GenSxty Tribe, I was responsible for conducting due diligence and crafting comprehensive marketing strategies to drive brand growth and market positioning. My role involved:
• Due Diligence & Market Research – Conducted in-depth analysis of industry trends, competitor strategies, and potential risks to ensure informed decision-making.
• Strategic Partnerships – Identified and collaborated with key industry players, influencers, and business partners to drive growth.

Jun 2023 – Jul 2023 · 1 mo · Goregoan · On-site

• As a Marketing Assistant, I have experience in executing digital marketing campaigns, managing social media platforms, and creating engaging content that drives brand awareness and audience engagement. I specialize in content creation, campaign coordination, and performance analysis to optimize marketing strategies.
• Assisted in developing and executing multi-channel marketing campaigns.
• Created compelling content for social media, email marketing, and blog posts.
• Conducted market research to analyze trends and improve brand positioning.
• Managed social media scheduling, engagement, and analytics reporting.
• Coordinated with design and content teams to ensure cohesive brand messaging.

Jan 2023 – Apr 2024 · 1 yr 3 mos · Mumbai

• This research paper explores the key factors that influence investors' decisions when selecting a stock broking firm. Through a dynamic and data-driven approach, the study analyzes various elements such as brokerage fees, technology infrastructure, research and advisory services, customer support, regulatory compliance, and brand reputation. The paper also examines investor behavior, risk appetite, and market trends that impact the decision-making process.
• By leveraging qualitative and quantitative research methodologies, this study provides valuable insights for both investors and financial service providers, helping them understand the critical determinants that shape brokerage firm preferences in an evolving financial landscape.
• For this research, a comprehensive data collection process was undertaken to ensure accuracy and relevance. The key sources and methodologies used include:
• Primary Data Collection:
• Surveys & Questionnaires – Designed to gather investor preferences, experiences, and decision-making criteria.
• Interviews – Conducted with investors, traders, and financial analysts to gain qualitative insights.
• Case Studies – Analyzed real-world examples of investors selecting stock broking firms.
• 2. Secondary Data Collection:
• Academic Journals & Research Papers – Referenced existing literature on investor behavior and financial decision-making.
• Stock Broking Firm Reports – Studied annual reports, pricing structures, and service offerings.
• Market Analysis Reports – Used data from financial institutions, SEBI reports, and industry surveys.
• News Articles & Financial Blogs – Reviewed expert opinions, trends, and regulatory updates.
• 3. Bibliography & Citations:
• Standard citation formats (APA, MLA, or Chicago) were followed for referencing sources.
• A mix of peer-reviewed journals, books, and industry reports were included to provide a balanced perspective.

Apr 2022 – Jul 2023 · 1 yr 3 mos

• At DipChips, I led the complete marketing strategy and execution, ensuring brand consistency and audience engagement across all platforms. My role encompassed end-to-end marketing management, including:
• Brand Strategy & Campaigns – Developed and executed marketing campaigns to enhance brand visibility and customer engagement.
• Graphic Design & Visual Identity – Designed creatives, packaging, social media graphics, and marketing collaterals to align with the brand’s aesthetics.
• Ad Shoots & Content Creation – Directed and managed ad shoots, ensuring compelling visuals and messaging for promotional campaigns.
• Digital Marketing & Advertising – Ran targeted ad campaigns across social media and digital platforms to drive traffic and sales.
• Website Development & UI/UX – Led the design and development of the brand’s website for an optimized user experience.
• Social Media & Community Building – Managed content creation, engagement, and analytics to grow the brand’s digital presence.