May 2023 – Nov 2025 · 2 yrs 6 mos · Gurugram, Haryana, India · On-site

• Part of Strategy and Product Team for D2C Channel, building products and platforms to open new sales channels and optimise key purchase enablers
• Key Projects:
• Samsung BKC: Contributed to the core team responsible for launching the platform and store. Designed and built sales platforms including POS, exchange mechanisms, and payment systems. Developed processes and SOPs to navigate business complexities for launching Samsung's first D2C store globally. Constructed end-to-end in-store, endless aisle, and BOPIS (Buy Online, Pick Up In Store) journeys.
• Samsung Store+: Led Samsung's flagship Endless Aisle initiative, Store+, enabling partner outlets to access Samsung's complete catalog in a dedicated portal, addressing out of stock and assortment depth and channel issues thereby adding value to customers and partners. Owned end to end product with cross-system platform, managing product roadmap, channel dynamicss and requirements along with addressing system scalability and adabability challenges based on market voice of the customer (VOC) insights. Expanded Store+ across multiple partner types enhancing the ecosystem and building multi million dollar runrate channel.
• Trade-In and Assured Buy Back: Improved trade-in and exchange attach rates by developing new journeys such as Assured Buy Back and multi-step exchanges with bonus incentives across both online and offline D2C channels.
• Payments: Streamlined online (e-store) and offline (BKC & Store+) payment experiences, enhancing success rates and retries. Managed affordability offers (cashbacks and EMIs), optimized payment gateways, and incorporated new payment methods including NEFT, Paytm, link-based solutions, UPI intent flows, Kwid, SF+, and more.
• Engaged in additional research and projects, including ONDC, gift cards, partner selling, and implementing fraud and risk prevention measures as necessary.

Apr 2020 – Nov 2021 · 1 yr 7 mos · Bengaluru, Karnataka

• Leading the D2C APP initiatives for Samsung India and building a new way to shop leveraging internal and external traffic for drive product visibility, influence and simplify upgrade process and drive sales.
• Managing the user experieince, retenention and engagement on My Galaxy with XM users interacting on daily basis to consume mutiple type of content
• Build a simplifed and automated smartphone upgrade experience helping the platform get 45% more updates than the older platform
• Build shopping interests using Video Commerce initiatives
• Building engagement using content "Super APP" using Video, News, Games and Music as hooks delivering value to partners and customers. Also enabling discovery of internal Samsung services and activations.
• Owning the segmented marketing, automated flows and other engagement methods to drive relevant traffic to the solutions build in a non intrusive way to drive traction and adoption.

Nov 2021 – May 2023 · 1 yr 6 mos · Bangalore Urban, Karnataka, India · On-site

• Disrupting the home improvement market by building India's first true omnichannel retailer, offering a one-stop shop for home improvement products at wholesale rates.
• Product:
• Led the team owing Online Customer Experience, Conversion and Retention, Payments, Wallets, CRM, Loyalty and referral across IBO.com, apps, and stores.
• Built and managed the website, mobile apps, wallet & payment systems, store systems (POS), phygital experience, and customer support products while focusing on scaling multiple products and marketing interventions.
• Managed the consumer journey across web and mobile platforms, ensuring a seamless experience through consistent design and functionality.
• Managed end-to-end payment journeys, enabling multiple payment methods with a focus on user experience, success rates, and retries based on the method used.
• Developed the IBO Wallet to handle refunds, promotions, and cashback, creating various wallet types to meet customer needs.
• Improved conversions, engagement, and MAU/DAU on the platform and foot traffic in-store through various enhancements in the customer journey.
• Designed and built an end-to-end customer data tracking and re-engagement platform across GA, MoEngage, and internal systems.
• Launched referral, loyalty, and retention programs like IBO Saathi and the IBO partner program, contributing to 35% of sales.
• Scaled organic traffic through SEO strategies, optimizing app store conversion and installs while lowering the uninstall rate.
• Marketing:**
• Led digital, ATL, BTL, marketing communications, and organic initiatives to build brand awareness, drive foot traffic, influence conversions, and enable retention.
• Launched the first offline campaign for IBO on Sarjapur Road.
• Executed digital marketing interventions across shopping, search, and app install campaigns, increasing ROAS by 3x while optimizing spending.
• Launched IBO's YouTube channel with four educational videos on home improvement.

May 2019 – Apr 2020 · 11 mos · Gurgaon, Haryana, India

• As a key member of the Demand Product Team, I managed the global charter for OBA Products, including the Travel Agent (SuperAgent) and Affiliate API (OYO Link) suites. Additionally, I provided support for corporate (OYO B) and offline sales (Rocket Android App) channel products. I focused on building web, app, and API-based features that enabled self-booking tools, providing access to global OYO inventory at special channel-level prices, and allowing segments to create and manage their bookings.
• Key Achievements:
• SuperAgent Portal: Led the development and launch of the new travel agent portal branded as "SuperAgent" across multiple countries, including India, Indonesia, Malaysia, Thailand, UAE, Vietnam, and Saudi Arabia adding 20% self bookings.
• Increased Engagement: Successfully increased self-booking rates and monthly active users (MAU) on the SuperAgent portal.
• Automated CRM Integration: Integrated automated CRM campaigns to reactivate dormant agents, resulting in over a 40% increase in key metrics relevant to the campaigns compared to control groups.
• B2B Partner API: Launched the first version of the B2B Partner API, with multiple accounts now live across two countries, contributing significantly to our product offerings.

Nov 2017 – May 2019 · 1 yr 6 mos · Gurgaon, Haryana, India

• Managed the end-to-end product roadmap for an omnichannel slotted quick commerce grocery shopping business under TATA, delivering high-quality products within a 3-hour timeframe. Led a team of product managers, UI developers, and business analysts to create a connected grocery shopping experience in India.
• Key Responsibilities:
• Oversaw the frontend customer experience across Android, iOS, and web platforms, optimizing UI/UX to improve visit-to-order rates, retention, conversions, app ratings, and installs. ( inc. conversion from 6%->13%)
• Led the On-Time in Full (OTIF) delivery system, optimizing processes for picking, packing, routing, and returns to ensure timely service. Developed SQ Seek for warehouse pickups and SQ Dash for delivery agents to enhance operational efficiency. Improved OTIF Score from under 80 -> 93% with faster delivery and route enhancement via interventions in platform and locus
• Managed the payments and wallets ecosystem, integrating multiple gateways and payment options, including Paytm and Juspay, and overseeing wallets with refunds, cashback, and bonuses.
• Added Pay on Delivery (15% Order Share), seamless payments (+5% increase in success at user level with reducting in retries and attemps)
• Collaborated with customer support to manage complaints and uphold the brand's online reputation.
• Launched the SNAP-2 delivery model, resulting in an 8-10% increase in orders at active stores with minimal operational impact, and initiated next-day delivery, boosting orders by 30%.
• Executed automated customer journeys in partnership with marketing, achieving over 50% retention from M0 to M1 via WebEngage and CleverTap.
• Optimized marketing efforts to improve traffic quality, reducing cost per order from Rs. 400 to Rs. 200 and increasing conversion rates from 8% to 12%.
• Successfully scaled the business from 1 to 12 stores across 3 cities, driving exponential order growth.

Apr 2014 – Nov 2017 · 3 yrs 7 mos · New Delhi Area, India

• Tolexo.com was a B2B Ecommerce venture founded and backed by Indiamart.com with the aim of enabling transactions between various business.
• Joined as the part of pre-launch team and played leadership roles across Product Management and Digital Marketing, focusing primarily on the product development
• 1. Worked on the various suit of products for Tolexo, impacting Buyers, Sellers, and internal teams(Logistics, Warehouse, Category, Customer Service)
• 2. Hiring and scaling the product team to manage
• 3. Led the development Tolexo Buyer Website and Mobile APP Features aimed at improving the product adoption and conversion
• 4. Developed the "Seller Center" ( Web and Mobile) enabling seller to manage his business( catalog/orders/reco) on Tolexo
• 5. Develop and manage the OMS and Warehouse and Shipper Management System ensuring seamless inventory management, simple packing and dispatch of orders and easy tracking of order to ensure in on-time delivery
• 6. Grew the system to >2M monthly customers on web+mobile, 1500+ Active sellers, close to 90k app installs with >22k active users on APP and 2000 + transactions/day
• 7. Launched multiple features for internal teams to reduce customer and seller queries over service help desk( estimated delivery date, self serve, customer profile for cc agent)
• 8.Worked on Conversion Funnel Analysis and UX optimisation( Based on A/B Testing, user research and survey, Google Analytics, Heatmaps and screen recordings)
• Digital Marketing:
• 1. Lead team responsible for traffic acquisition though various SEM and social channels
• 2. Build attribution model to track conversions
• 3. Work closely with Google to optimize the spends and improve CPC and conversions though text and PLA channels
• 4. Work on Abandoned Cart Remarketing, Dynamic Remarketing, Custom Landing pages etc to improve CPOs
• My Tolexo Journey:
• Associate Director: April’16- Nov'17
• Senior Product Manager: March’15 - April’16
• Sr. Product and Marketing Manager(digital): April’14 - Feb’15

Jun 2013 – Apr 2014 · 10 mos · Gurgaon, India

• Worked as Assistant Product Manager at Makaan.com, India's Fastest Growing Property Portal, currently handling the B2B products.
• Makaan.com is a part of Anupam Mittal promoted, People's Group.In a few short years the group has earned the reputation for being one of the most innovative businesses in India, having developed brands such as Shaadi.com, Makaan.com and Mauj Mobile.
• Key Achievements:
• Launched feedback module for the users to maintain quality
• New List Property Page, listing property under 3 mins
• Process optimization and rollout to QC a property listing and go live in 5 mins
• Map Based Property Search on List View- impacting inquires and time spent
• New Product: Very Important Property launched in the market to promote important properties of the sellers on site
• Incomplete Listing Process: Designed and implemented the incomplete listing process(cart abandonment) process by analyzing the various reasons for the dropoffs(on site/PG etc) and devising a contact plan to improve revenue
• Dormant Seller Classification and engagement platform
• Seller Mobile APP

Sep 2012 – Apr 2014 · 1 yr 7 mos · Mumbai Area, India

• Building end to end Mystery audit product for self audit creations, QC and reporting
• Managed UX, Tech and roadmap witth smart questions creation
• Assisted in ops and sales
• Worked in developing new business contacts,meeting CXOs / senior management to explain the products and services

Jun 2011 – Sep 2012 · 1 yr 3 mos · Hyderabad Area, India

• Worked as an Associate Consultant in the Enterprise Risk Management Practice for the manufacturing vertical.
• The work involves working on SAP GRC managing and mitigating access risks for the clients.
• worked on projects in implementation and post implementation support.