Oct 2023 – Present · 2 yrs 6 mos · Gurugram, Haryana, India · On-site

• Analyzed user behavior and feedback with Google Analytics, driving 15% improvement in product usability through data-driven optimizations.
• Created wireframes and interactive prototypes with Figma, enhancing stakeholder alignment and reducing design iteration cycles by 20%.
• Managed advertising budgets totaling INR 3 crore per quarter, optimizing allocations to achieve up to 30% increase in brand visibility and consumer engagement.
• Conducted market research and audience analysis for 8+ client projects, tailoring strategies to boost campaign ROI consistently above industry benchmarks.
• Developed Product Requirement Documents (PRDs) with detailed user stories and acceptance criteria, accelerating development throughput by 25%.
• Monitored campaign performance metrics such as reach, engagement, and conversion rates, delivering weekly reports that helped improve client campaign conversions by 12%.
• Supported agile project management using Jira, facilitating on-time delivery of sprints and contributing to 100% sprint success rate.
• Synthesized data and research insights from over 5 datasets using Power BI and Tableau dashboards to inform strategic decisions and prioritize product backlog items.

Jun 2023 – Sep 2023 · 3 mos · Gurugram, Haryana, India · On-site

Apr 2023 – May 2023 · 1 mo · Gurugram, Haryana, India · On-site

• Gain knowledge of Biddable Media as well as Non Biddable Media