Jun 2009 – Mar 2015 · 5 yrs 9 mos · Rajasthan and Maharashtra

Jul 2008 – Jun 2009 · 11 mos · Delhi, India

• About the Company: Subhiksha is India’s largest retail chain with over 1580 stores spread in 90 cities across the country. The company’s total turnover is Rs. 2300 crores. Subhiksha focuses on four businesses: Grocery and FMCG, Fruits and Vegetables, Mobiles and Pharmacy. It is the only hard discount retail format which follows the Every Day Low Price Model (EDLP).
• Role & Responsibilities
•  Performing retail audit to determine the market size and the potential in the specified region to enable informed decision.
•  Assisting the regional manager in the entire retail operation.
•  Scanning the assigned area for properties to open new retail outlets.
•  Locating suitable place for the expansion of the retail business.
•  Negotiating on company’s behalf for finalization of properties and to finalize all legal and commercial terms with landlords.
•  Establishing professional relationship with project consultants and architects.
•  Liaison with architects and consultants to prepare site for occupation.
•  Tendering policies for new store openings and negotiate to achieve lowest costs.
•  Gaining information on retail formats of competitors for future strategising

Nov 2001 – May 2008 · 6 yrs 6 mos · Rajasthan, India

• Roles & Responsibilities
• Operations:
•  Oversee entire unit operations including accomplishment of profit targets, sales and collection targets, administration, appointment of sales staff for dealer network expansion etc.
•  Initiating promotion of company products utilizing various sales & marketing strategies and conducting effective promotional activities, product awareness campaigns with high potential clients for growth and profitability of the organization.
•  Lead unit in terms of attracting new customers through active involvement in local business community.
•  Independently handle budget for press advertisements and local publicity.
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• Sales Planning & Forecasting:
•  Develop, implement new growth driven sales strategies for augmenting product sales and meeting sales targets on monthly and yearly basis and embedding our core sales and service processes.
•  Forecasting or the total annual sales, budgetary turnover, declaration of schemes.
• Sales Staff recruitment & Training:
•  Analytical skills to develop and implement successful training program for staff motivation by being focused on figures, projections, improvements, selling techniques etc . Marking sure the company’s set procedures are being met, achieving monthly sales targets, handling complaints, providing excellent customer service and communicating at all levels.
•  Experienced at interviewing and recruiting required sales staff, conducting regular monthly training programs and evaluating employees while conducting various tasks throughout the assessment centre.
• Dealers Network Management & Distribution Plan:
•  Appointing Dealers, Dealers up-gradation, increasing productivity of the dealers by providing them inputs to upgrade the counter, appointing distributors for the coverage of rural or un-represented market.
• Market Feedback/ Competitors Activities:
•  Preparing and maintaining documents to be provided to the higher management.

Sep 1997 – Nov 2001 · 4 yrs 2 mos · Jaipur and Delhi