Nov 2021 – Aug 2024 · 2 yrs 9 mos · Abu Dhabi Emirate, United Arab Emirates

• Building the 0 to 1 brand journey.
• Leading all brand planning across communication and media.
• Responsible for building out the visual language and tone of voice for the brand.
• Leading all PR and other external communication.
• Building the internal creative and brand team.

May 2021 – Nov 2021 · 6 mos

• Leading the global social media for Uber's mobility vertical. Key responsibilities include creating global social strategies, global agency management, social creative governance, regional team support and global campaign activations.

Nov 2020 – May 2021 · 6 mos

• Lead content strategy, development and deployment on all digital social media channels for APAC
• Responsible for developing a strong brand narrative, drive greater brand reputation and manage crises.
• Support brand team on creative and communication strategy in India.
• Media planning and buying for India - Digital+Offline
• Social media customer response

May 2018 – Nov 2020 · 2 yrs 6 mos

• Leading all brand communication on social media and other digital channels. Managing communication, reputation and partnerships.

Jan 2021 – Dec 2021 · 11 mos · Tokyo, Japan

Oct 2016 – May 2018 · 1 yr 7 mos

• Managing the New Delhi servicing, strategy and account management teams and the revenue stream. Actively involved in developing strategies for existing and new business. Pitch lead for strategic clients. Digital Lead for integrated clients including Coca-Cola, SONY and Gionee. Strengthening publisher partnerships and brand equity.

Jul 2015 – Oct 2016 · 1 yr 3 mos

• Leading brand strategy and management for key North India clients. Integrating with offline agencies to develop integrated advertising strategies with digital at the core (including TV+Digital planning). Implementing brand strategies to build consumer preference. Conceptualizing & implementing marketing strategies for services to build consumer preference & achieve organisational targets. Primarily devise and direct strategic initiatives for improving clients’ business and bottom line. Mapping Digital Media Investments to overall marketing Goals and ensure value delivery.
• Liaise with Client and Regional teams to formulate marketing
• plans for client.
• Contributing ideas towards integrated media, Social, creative and
• platform solutions.
• Consulting the client on the right approach and direct the same in
• line with marketing objectives.
• Lead a Team and ensure efficient working of each department -
• Planning, Buying, Operations & Billing
• Key Brands: Reckitt Benckiser, Micromax, Coca-Cola, Usha International, Matrix Cellular, Woodland, NIIT, British Council

Sep 2014 – Jul 2015 · 10 mos

• Establishing & maintaining strong client relationships. Working closely with mainline agency of the clients and managing 360 media consultancy. Pitching new & existing clients for new business, working on revenue numbers. Managing key clients' Campaign planning & execution. Responsible for managing brands through innovative online/digital marketing strategies. Conduct in-depth research, prepare detailed reports (daily, weekly, monthly, event based). Review brand and competitor marketing activity, identify market challenges/opportunities and make recommendations to act
• Key Brands: Micromax, Coca-Cola, Usha International, DLF, TOI (Ei Samay), SBI Cards, Matrix Cellular, Woodland, John Players

Jul 2013 – Aug 2014 · 1 yr 1 mo

• Building digital strategies for key clients across North India. Strategy planning and execution of digital media objectives across media planning and buying, social media campaigns, SEO and SEM. Consulting clients to revise brand strategies across the digital ecosphere.
• Key Brands: Micromax, Usha International, DLF, TOI (Ei Samay), SBI Cards, Matrix Cellular, Woodland, John Players

Jul 2011 – Jul 2013 · 2 yrs

• Functioning as a Brand Guardian and driving increased investment on digital media for clients. This includes the complete panorama of the digital universe from conceptualizing campaign strategies, Media Planning, executing campaigns across Display, Search & Mobile, review and recommendations.
• Strategic consulting on digital real estate including, but not limited to, websites/microsites, Facebook apps and mobile apps.
• Handling Online Marketing activities of various organisations in the field of Consumer Durables, Production, Recruitment, Infrastructure and Telecom.
• Key Brands: Sony, Jaypee Greens, Micromax, Matrix Cellular, Miditech, Kohler, NIIT ILS, Manya Group

Jun 2010 – Jul 2011 · 1 yr 1 mo

• Taking care of the digital marketing needs of various organisations in diverse fields of work.
• Campaign Management, Media efficiencies, creative output
• Reporting and Analytics

Feb 2010 – Jun 2010 · 4 mos

• Functioning in the compliance services. Consulting brands on risk management, operational efficiencies, drafting/editing Standard Operating Procedures and GAP analysis of the clients.

May 2008 – Jul 2008 · 2 mos

• Intern in the Retail Banking Division
• Conducted a Time and Motion study of 200 Citi employees across the Delhi/NCR region.