Nikhil Nikam

Co-Founder

Pune, Maharashtra, India2 yrs 11 mos experience
AI Enabled

Key Highlights

  • Expert in merging design with data-driven growth strategies.
  • Led the development of a learning app for underprivileged communities.
  • Proficient in optimizing Meta Ads for improved ROI.
Stackforce AI infers this person is a UI/UX Designer with a strong focus on E-commerce and EdTech industries.

Contact

Skills

Core Skills

Meta AdsUx/ui DesignUi/ux DesignUser ResearchContent CreationGraphic DesignUser-centered DesignPrototypingUi DesignCollaborationTeam Leadership

Other Skills

A/B TestingAdobe IllustratorAdobe PhotoshopArtificial Intelligence (AI)Arts & CraftsBrandingCanvaColor TheoryCommunicationConcept ArtContent StrategyContent WritingCost Per Acquisition (CPA)Creative Performance AnalysisCreativity Skills

About

Hello, I’m Nikhil Nikam, Founder of "Growth and Design Studio". My mission is to solve one core problem: businesses having beautiful design but a broken revenue engine. We stop the revenue leaks by merging design expertise with data-driven performance. 🎯 OUR FOCUS IS PROFITABLE SCALE: Problem: Your stunning website or ad campaign is failing to generate reliable profit. The Studio’s Solution: We build a single, seamless engine where Design and Growth work together to guarantee revenue. ✅ THE GROWTH ENGINE (What We Deliver): Revenue Architecture: We specialize in Meta Ads (Facebook/Instagram), optimizing campaigns strictly for Cost Per Acquisition (CPA) targets and a high Return on Ad Spend (ROAS). We measure profit, not just clicks. 📈 Data Integrity: We eliminate blind spots by implementing advanced tracking like the Meta CAPI, ensuring your data is clean, reliable, and actionable for scaling decisions. 📊 Funnel Optimization: We stop leaks across your entire customer journey, from cold audience targeting to final checkout. 🛠️ 💡 THE DESIGN ADVANTAGE (Why We Convert): Frictionless UX: We use deep UI/UX expertise, Prototyping (Figma), and UCD principles to remove pain points, build trust, and ensure the customer experience is fast and irresistible. 🤝 Creative Excellence: We ensure every ad creative is a "strategic asset" designed to convert, not just look appealing. 🎨 🧠 OUR FOUNDATION & LEARNING EDGE: Artistic Foundation: I hold a Bachelor of Fine Arts in Illustration, which fuels a unique approach to aesthetically appealing and highly engaging digital product design. 🖼️ User Mastery: Deeply trained in "User-Centered Design" principles, including user research, empathy mapping, competitive analysis, and wireframing. Continuous Improvement: Currently enhancing technical strategy through advanced digital marketing and data courses, ensuring our studio always operates on the leading edge of profitable growth. 🚀 Ready to transform your conversion rates and finally achieve predictable, scalable revenue? Send me a direct message 📩 to discuss your current funnel efficiency and get a roadmap from Growth and Design Studio to achieve your next 7x growth goal.

Experience

2 yrs 11 mos
Total Experience
7 mos
Average Tenure
9 mos
Current Experience

Digitize brand hub (india) pvt ltd

Digital Marketing Intern

Sep 2025Present · 9 mos · Pune, Maharashtra, India · Remote

  • Meta Ads Execution: Supported the end-to-end launch of 15+ Meta Ads campaigns (Facebook & Instagram) across various client objectives, including Lead Generation and Sales Conversions.
  • Client Impact: Gained hands-on experience in managing budgets, setting bidding strategies, and rapid creative testing to directly impact Cost Per Acquisition (CPA).
  • Data Integrity & Reporting: Assisted in the technical setup and maintenance of client tracking, including Meta Pixel event verification and basic Google Analytics (GA4) funnel reporting.
  • Client Impact: Ensured campaign data was accurate and reliable, allowing the team to make better, faster optimization decisions.
  • Creative Performance Analysis: Conducted weekly audits of ad creative performance, identifying patterns in Click-Through Rate (CTR) and engagement across different placements (Stories, Reels, Feed).
  • Client Impact: Provided actionable feedback that led to the refreshment of underperforming ads, directly combating ad fatigue and improving overall efficiency.
  • UX/Funnel Support: Leveraged UX/UI knowledge to review ad copy and landing page messaging for clarity and alignment, reducing friction between the ad promise and the customer destination.
  • Client Impact: Directly contributed to Conversion Rate Optimization (CRO) efforts by ensuring the user experience remained seamless after the click.
Meta AdsCost Per Acquisition (CPA)Google Analytics (GA4)Creative Performance AnalysisUX/UI knowledgeUX/UI Design

Self-employed

Freelance

May 2025Oct 2025 · 5 mos · Pune, Maharashtra, India · Remote

  • At Te’Shanti, I led the end-to-end UI/UX design and brand experience development for a premium tea e-commerce platform dedicated to wellness, sustainability, and cultural storytelling. My focus was on crafting a user-centered experience that connects emotion, purpose, and design.
  • Key Contributions:
  • 🎨 Website Experience Design: Designed an intuitive, elegant, and emotionally engaging interface for the Te’Shanti online store aligning visuals, typography, and layout with the brand’s core values of calm, care, and connection.
  • 🔍 User Research & Empathy Mapping: Conducted in-depth research to understand tea consumers’ preferences, motivations, and buying behaviors — ensuring every interaction felt personal and seamless.
  • 🧭 Information Architecture & User Flow: Structured pages for effortless navigation from discovery to checkout to enhance engagement and drive conversions.
  • ✍️ Content Strategy & Brand Voice: Crafted user-centered, story-driven content across product pages, blogs, and CSR initiatives, reflecting Te’Shanti’s mission of mindfulness and social responsibility.
  • 🌿 CSR Page & Visual Storytelling: Conceptualized a heartfelt Corporate Social Responsibility section showcasing how 2% of revenue supports elders and youth turning every cup of tea into a story of kindness.
  • 📱 Responsive & Accessible Design: Ensured the website delivers a consistent, accessible experience across devices, guided by usability testing and iterative improvements.
  • 📈 SEO & Conversion Focused Design: Optimized content structure, CTA placements, and keyword-rich copy to improve visibility and engagement.
UI/UX designUser ResearchInformation ArchitectureContent StrategySEOUI/UX Design

Omni edge marketing

Content Writer

Jan 2025Feb 2025 · 1 mo · Pune, Maharashtra, India · On-site

  • Developed engaging content including blogs, case studies, LinkedIn posts, demo video scripts, and articles
  • Managed the company LinkedIn page as well as the CEO’s and HR’s LinkedIn accounts
  • Applied prompt engineering techniques to optimize content creation and streamline workflow
  • Created graphic design posts and crafted presentations for digital marketing teams to effectively communicate
  • prompt engineering concepts
  • Conducted thorough research to ensure content accuracy and audience relevance
  • Collaborated with cross-functional teams to maintain consistent brand messaging and meet strict deadlines.
Content WritingPrompt EngineeringGraphic DesignContent Creation

Sg web application development

User Experience Designer

Sep 2024Jan 2025 · 4 mos · Pune, Maharashtra, India · Hybrid

  • Engage directly with clients to understand their pain points, document requirements, and propose tailored design solutions.
  • Create user-centered designs, wireframes, and interactive prototypes, ensuring seamless user experiences.
  • Collaborate with cross-functional teams to align project goals and deliver impactful results.
  • Conduct extensive client meetings, traveling over 648+ km in a month and attending 33+ meetups to strengthen client relationships.
  • Actively contribute to improving workflows and optimizing design processes during a 3-month probation period.
User-Centered DesignWireframingPrototyping

Eveez

Ui/Ux designer

Jul 2024Aug 2024 · 1 mo · India · Remote

  • Created and implemented a library of 25 reusable Ul components aligned with brand guidelines,
  • empowering over 10 developers to maintain design consistency and reduce development time
  • by 30% for future projects.
  • Created wireframes and prototypes in Figma.
  • Collaborated with developers to ensure accurate design implementation
  • Managed multiple tasks and met tight deadlines in a fast-paced environment.
UI ComponentsWireframingCollaborationUI Design

Aadi foundation

2 roles

Senior Ui/Ux designer

Promoted

Sep 2022Sep 2023 · 1 yr · Remote

  • Having dedicated six months as a graphic and 9 months as a UI/UX designer at Aadi Foundation, I seamlessly wore multiple hats to deliver my utmost initiative. Completing my Ui/Ux design diploma marked a pivotal shift, propelling me into a senior role. Leading a team, we created a crucial learning app for underprivileged kids and women—featuring book summaries for educational growth, government opportunity sharing, and an AI personal assistant for accountability. This progression highlights not just my dedication but also my proficiency and commitment to the realm of graphic and UI/UX design.
Graphic DesignUI/UX DesignTeam Leadership

Graphic Designer

Sep 2022Mar 2023 · 6 mos · Remote

Graphic DesignVisual Storytelling

Concetto

Illustrator/ graphic designer

Sep 2020Mar 2021 · 6 mos · Auranagabad · On-site

IllustrationGraphic Design

Education

Dr. D. Y. Patil Vidyapeeth

Bachelor of Fine Arts - BFA — Illustrator

Jul 2018Jul 2022

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