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Shabina Parvin

Head of Growth

Bengaluru, Karnataka, India5 mos experience

Key Highlights

  • Achieved up to 11X ROAS through targeted campaigns.
  • Grew a marketing agency from zero to ₹6.5L+ revenue.
  • Improved ROI and lead quality by 35-40%.
Stackforce AI infers this person is a MarTech specialist with a strong focus on performance marketing and growth strategies.

Contact

Skills

Core Skills

Performance MarketingDigital MarketingCustomer Relationship Management (crm)Web DevelopmentClient RelationsJava DevelopmentBusiness StrategyContent CreationBusiness Development

Other Skills

Meta adsContent MarketingStrategic Planning for GrowthGoogle AdsData AnalysisFunnel OptimizationTeam ManagementProblem Solvingfull-stack web developmentSearch Engine Optimization (SEO)Social media managerSkilled Multi-taskerMarket ResearchLeadershipCore Java

About

I work in growth and performance marketing, helping businesses turn paid campaigns into consistent, measurable growth. Over the last 3+ years, I’ve worked across real estate, interior, product, and service-based businesses, focusing on what actually moves the needle, leads, conversions, and revenue. My day-to-day work involves planning and running paid acquisition campaigns, managing ₹1.2L+ in monthly ad budgets, improving funnels, and reviewing performance data to make better scaling decisions. Through structured testing and optimization, I’ve been able to improve ROI and lead quality by around 35 to 40 percent. What I enjoy most about this role is the ownership. I like understanding the full picture, how marketing connects with sales, customer experience, and business goals. I regularly work with founders and sales teams to align campaigns with revenue outcomes, not just traffic or impressions. Earlier in my journey, I co-founded a marketing agency at 17 and grew it from zero to ₹6.5L+ in revenue, managing 10+ clients end-to-end. That experience shaped how I think about growth, prioritization, and building systems that scale. I’m now looking to grow in a performance or growth-focused role where strategy, data, and execution come together to drive long-term results. 📧 shabinaparvin2306@gmail.com https://shabinaparvin-portfolio1.netlify.app/

Experience

5 mos
Total Experience
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Average Tenure
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Current Experience

Viral raptile

Growth & Performance Marketing Specialist

Nov 2024Present · 1 yr 7 mos · Bengaluru, Karnataka, India · Remote

  • Led Meta & Google Ads strategy for real estate, D2C, and service-based brands. Managed ₹3.5L+ monthly ad spend across 8 client accounts. Increased ROI by 35% and improved lead quality by 40%. Achieved up to 11X ROAS through targeting, retargeting, and funnel optimization. Scaled paid campaigns through data-driven acquisition strategies. Built KPI dashboards and reports using Excel & pivot tables. Wrote high-converting ad copies and optimized landing pages. Collaborated with founders and sales teams to drive revenue growth. Improved workflow efficiency by 30% through automation and reporting systems.
Meta adsContent MarketingPerformance MarketingStrategic Planning for GrowthDigital Marketing

Zolo

Guest relationship officer intern

Jun 2024Nov 2024 · 5 mos · Bengaluru, Karnataka, India · On-site

  • Managed property operations, sales coordination, and resident onboarding.
  • Owned CX for 100+ residents, handling escalations and retention issues.
  • Supervised on-ground staff (housekeeping, security, maintenance) to meet SLAs.
  • Supported occupancy, retention, and internal reporting through structured follow-ups.
Team ManagementProblem SolvingCustomer Relationship Management (CRM)

Purple squirrel eduventures

Java Developer

Feb 2024Jun 2024 · 4 mos · Nagpur, Maharashtra, India · On-site

  • Learned core Java, OOP concepts, and basic data structures.
  • Practiced algorithmic problem-solving and logical reasoning.
Core JavaJavaProblem SolvingJava Development

Strategized

Business Analyst

Nov 2023Dec 2023 · 1 mo · Remote

Strategic CommunicationsBusiness StrategyAnalytical Skills

The bothside news

Versatile Content Creator, Social Media Manager

Mar 2023Jun 2023 · 3 mos · India

  • Created and published news and social media content.
  • Conducted research to identify trends and audience interests.
  • Reviewed engagement metrics to improve reach and content relevance.
content writerTrend ResearchSocial media managergraphic designerGraphic DesignContent Creation

Nutrition and you

Web & Social Media Specialist

Jul 2022Sep 2024 · 2 yrs 2 mos · Remote

  • Built and maintained responsive websites focused on usability and basic SEO.
  • Planned and executed content strategy based on audience behavior and analytics.
  • Managed social media calendars and creative execution.
  • Analyzed engagement data to refine formats, frequency, and topics.
full-stack web developmentSearch Engine Optimization (SEO)Social media managerWeb Development

Caniess

Co-Founder

Jun 2022Sep 2024 · 2 yrs 3 mos · India

  • Built a marketing agency from zero to ₹6.5L+ revenue in 2 years.
  • Managed 10+ clients across news, nutrition, and business services.
  • Led paid marketing, social media, and website initiatives.
  • Owned client onboarding, delivery, reporting, and retention.
  • Created internal workflows that improved delivery efficiency by 35%.
Client RelationsPerformance MarketingSkilled Multi-taskerfull-stack web developmentMarket ResearchLeadership

Anar business app

Graphic Design & Marketing Intern | Anar Business App

Dec 2021Jan 2022 · 1 mo · India · Remote

  • Created marketing creatives and social media content.
  • Supported digital marketing campaigns and team coordination.
Digital Marketinggraphic designerTeamwork

Textile distribution

Account Manager | Textile Distribution Business

Jun 2018Jan 2022 · 3 yrs 7 mos · Momminpura nagpur · On-site

  • Managed accounts, billing, and transaction records.
  • Handled client coordination and order management.
  • Supported budget tracking and basic financial analysis.
Quality checkersBusiness DevelopmentAccounts and financeBusiness Relationship Management

Education

Sadabai Raisoni Women's College

BCA — Computer application

Aug 2021May 2024

Qidwai joiner college

Science — PCMB

Aug 2019Apr 2021

Qamar high school

10th — School

Jun 2014May 2019

Sadabai Raisoni Women's College

Bachelor's degree — Computer Science

Jun 2021Jun 2024

Sadabai Raisoni Women's College

Bachelor of Computer Applications

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