Sep 2022 – Present · 3 yrs 9 mos · Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates · Remote

Jan 2020 – May 2023 · 3 yrs 4 mos

• Pavilion / AKA Revenue Collective is a private member organisation of senior global commercial and business leaders sharing best practices, challenges and learning together.

Mar 2018 – Feb 2024 · 5 yrs 11 mos · Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates · On-site

• 1. Implemented growth loops (marketplaces, free tools, referral programs) to accelerate acquisition, leading to 1.5M users. Increased revenue from zero to 7 figure mark in 4 years.
• 2. Drove 305% revenue growth YoY (2020-21) and 202% YoY (2021-22) through AI-powered growth strategies.
• 3. Defined the ICP for Hippo Video and owned the messaging and positioning of Hippo Video. Aligned with the founders and the market to make it simple and easy to understand. Ensured message consistency across digital assets, printed collaterals and sales decks.
• 4. Built co-marketing programs and hosted events with over 60 global sales influencers and ecosystem partners, developing joint campaigns that boosted user acquisition and brand credibility.
• 5. Planned and executed data-driven user acquisition strategies that included inbound, content marketing, events, PLG, paid media (Google, LinkedIn, Meta), SEO, influencer partnerships, and Outbound for Hippo Video which resulted in 95% of the pipeline being marketing generated. Managed marketing budgets of $60,000 per month. Tracked and reported ROI and ensured marketing efficiency.
• 6. Created a strategy to ensure product marketing impacted all the stages of the sales cycle from prospecting, discovery, all the way to deal closure and expansion. Created all the sales collaterals required (digital and print) and mapped it to the stages to make it easy for the sales team.
• 7. Collaborated with sales and product teams to create user journeys involving secure video-based sales engagement workflows, enabling higher user trust and conversion—paralleling trust-based mechanisms in fintech platforms.
• 8. Planned and executed presence at major regional trade shows and private dinner events targeting CXOs. Defined messaging, owned budgets, and exceeded event pipeline targets.
• 9. Interacted with customers for case studies and competitor analysis. Suggestions from customers and new features by competitors were regularly communicated to the product teams.

Jan 2016 – Feb 2018 · 2 yrs 1 mo · Greater Chennai Area

• 1. Responsible for the branding, product marketing and demand generation of SMhack.
• 2. Released three products in this duration. Untangle - a free Twitter follow/unfollow tool, SMhack - A simple social media management suite and SMleads - An AI powered social media lead generating tool.
• 3. Promoted the brand in various social media communities to get users and leads for the product.
• 4. Spread the news about SMhack by contributing premium content to reputed global publications like Social Media Examiner, Maximize Social Business, Business2Community, Jeff Bullas, GrowMap, and TimeCamp.
• 5. Designed and launched three websites for all the three products with a layout that increased conversions.
• 6. Analyzed the competition to identify market trends and took them to the product team for implementation.
• 7. Managed Google search and display ads. Created a remarketing campaign too to increase product signups with minimum budget.
• 8. Maintained the blog for SMhack and SMleads. Optimized the articles to rank in Google SERP.

May 2014 – Jan 2016 · 1 yr 8 mos · Greater Chennai Area

• 1. Increased revenue by 196% in 18 months through content, PPC, social media and influencer marketing.
• 2. Independently handled two major product releases. Issued press releases, designed banners, created feature videos, A/B testing landing pages, and executed a detailed mailer and cross mailer campaign to educate customers about the releases.
• 3. Promoted press releases in leading online journals like Data Center Knowledge, Storage Magazine UK, CNME, IT Briefcase and Virtual Strategy Magazine.
• 4. Managed the Google Adwords account for OpStor and 3rd party sites. Monthly budgets $20,000.
• 5. Promoted to manage 3 products after the first 18 months.

Dec 2008 – Jun 2012 · 3 yrs 6 mos · Greater Hyderabad Area

• 1. Organized and conducted seminars, workshops and product launches in reputed companies to gain valid leads.
• 2. Participated in many outreach marketing activities to bring in credible leads that could be converted.
• 3. Achieved $39,534 in 2010, $135,000 in 2011 (253% YoY), and $436,000 in 2012 (227% YoY) in revenue from my team.
• 4. Responsible for lead generation, technical discussions, deal closure and installations of our products in key organizations like ECIL, BHEL R & D, DRDL, RCI, DMRL, etc. to name a few.