Apr 2025 – Sep 2025 · 5 mos · Goa, India

Aug 2023 – Mar 2025 · 1 yr 7 mos · Goa, India

May 2022 – Jul 2023 · 1 yr 2 mos · Gurugram, Haryana, India · On-site

Dec 2020 – Apr 2022 · 1 yr 4 mos · Noida, Uttar Pradesh, India

Nov 2018 – Jun 2020 · 1 yr 7 mos · Hyderabad, Telangana, India

• Managed Team of 22 members & responsible for all creating marketing programs to strengthen sales, loyalty & retention of existing customers by improving customer experience
• End-to-end responsibility to setup & to develop HNI lead lifecycle process flow to get real time visibility which led to 135% growth in Annual Sales revenue from Rs 96Cr to Rs 226Cr
• Handling annual budget spend P&L account of Rs 6Cr. to drive campaign performance & top of the mind brand recall through organic, PPC, ATL, BTL & TTL campaigns
• Brief & involve Leadership team in all marketing programs, goals & objectives, as well as on Corporate Communication plans on monthly basis along with month performance analysis
• Built various customer segmentation models to develop customer profiles by analyzing demographic and behavioral factors (age, marital status, job type, family income, home seekers or Investors etc.) to create communication strategy for future marketing campaigns
• Optimized SEM & brand SEO strategies to boost quality leads, thereby reducing 20% online expenditure by implementing integrated marketing communication strategies over a year
• Steered Online Reputation Management & utilized Social Media channels (Google Reviews, Facebook, Mouthshut etc.) to improve brand recognition & NPS by 35% in 3 Quarters
• Collaborated with PR Agencies (Value360, Media Mantra etc.) to improve Brand image by 20% through development & execution of advertising assets & others campaign elements
• Established CP Induction & Retention Process & added 1250 new local CPs along with ICPs for the brand & group projects which ensured generating additional 30Cr+Annual cashflow

Apr 2018 – Nov 2018 · 7 mos

• Led Team of 4 ASEs & 23 TSOs to meet monthly, quarterly & annual sales & ensure end to end supply from Hub-to-shelf by forecasting monthly & Quarterly demand with 95% accuracy
• Augmented Sales Base of territory from Rs 1.2Cr to Rs 6Cr annually with market leader brands - Tetmosol, I-Pill & 10 OTC brands by ensuring business hygiene & focused brand activities
• Managed a large territory of Andhra & Telangana with 260+ wholesale OTC distributors
• Achieved sales revenue figure of 2017-18 in 4 months, finished H1’18-19 with 250% growth
• Coordinated cross-functionally (Marketing, Analytics) to drive 20+ sales & branding promotional campaigns & saw 10% Tertiary sales growth across 35% of the outlets QoQ

Jun 2017 – Mar 2018 · 9 mos

• Worked on pilot program of NPD launch of 10g Ferradol SKU in NCR & drove the entire launch process with cross-functional teams-Supply Chain, Packaging, MedReg & R&D
• Performed extensive Primary Market Research in 4 Mumbai & 6 UP markets to understand the retail off-take & consumption pattern amongst end consumers
• Conducted FHRT Interviews of consumers along with market research agency which thereby getting first hand consumer usage behavior & tied it with brand story to target more accurately
• Created Brand Key & Brand Architecture based on Primary & Secondary Research to setup Brand Positioning & NPD pipeline with inputs from Brand & consumer understanding
• Created a Brand Asset “Iron Shakti of 8 beetroots in a Spoon” thereby increasing Annual retail takeoff by 20% QoQ & YouTube campaign #SpoonfulOfStrength with 5.3Mn views

Apr 2016 – May 2016 · 1 mo · Gurgaon, India

• Devised Brand Affiliate Strategy to attract & convert new customers with promotions & offers
• Primary & Secondary research to understand consumer purchase behavior on website to identify opportunities for B2B alliances & Offers placement at touchpoint to increase conversion
• Performed secondary outside-in research to improve CAR with affiliated marketing promotions
• Mapped brands & implementation plan to boost new customer base & repeat purchase rate

Jan 2016 – Apr 2017 · 1 yr 3 mos · Shillong

• Offline & Online Market research for www.TheSouledStore.com as Market Intern to increase brand awareness in Shillong market
• Promote the Brand in the campus to generate and track new sales using promotional discount offers
• Recommend alterations on TheSouledStore website to generate new sales from these webpage modifications

Sep 2012 – Jun 2015 · 2 yrs 9 mos · Kolkata Area, India

• Worked in Client Network Consulting team on platform (AXE) on which most nodes are based
• Consulted Mediterranean clients of France, Italy, Greece, Spain etc. to keep their networks solutions updated & suggest latest business technology solutions to enable grow business
• Handled International & Indian Telecom Service Providers, viz. Telecom Italia, Monaco Telecom, Vodafone Portugal, Bouygues Telecom, Vodafone India & Idea at business site
• Delivered O&M support for improved network status visibility & curbed 5% revenue leakage
• Awarded Star of the Month award for excellent performance in RMED T1C AXE Team in Feb 15
• Delivered Level-1 & Level-2 audit network reports for MTN based on performance centric KPI’s

Jul 2011 – Aug 2011 · 1 mo · Lucknow, Uttar Pradesh, India

• Study of Global System for Mobile Communications(GSM) technology & study of Ericsson nodes
• Worked on-site with engineer to understand concept & functionality of basic call setup process