Nishiggandha Kerure

Co-Founder

Gurugram, Haryana, India7 yrs 10 mos experience

Key Highlights

Founder of a consumer brand in beauty tools.
Led international expansion for Nykaa's owned brands.
Recognized as a top student leader in India.

Stackforce AI infers this person is a B2C marketing and brand management expert in the beauty industry.

Contact

Skills

Core Skills

Brand ManagementEntrepreneurshipE-commerce StrategyMarketing StrategyInternational BusinessSales StrategyTeam ManagementBusiness DevelopmentSales ManagementCustomer Service

Other Skills

AnalysisBankingBrand DevelopmentBuilding a consumer brandBusiness OwnershipCategory ManagementConsumer InsightsCorporate FinanceCreative Problem SolvingCustomer Relationship ManagementData AnalysisE-commerceE-merchandisingFinanceGlobal Compliance

About

Nishiggandha is currently building Feel Good Club - a consumer brand in beauty tools and accessories which offers elevated essentials that are high performance yet accessible! Previously, she has been a Senior Brand Manager at Nykaa, where her responsibilities included - leading innovation, marketing and business for some of the private label beauty brands - also leading category management with external brand partners and e-merchandising for the professional beauty e-commerce vertical: Nykaa PRO - international expansion for Nykaa’s owned brands in USA, UAE and other new markets She has previously also worked with L’Oréal India in various Sales and Marketing roles. Nishiggandha has completed her MBA (2015-17) from IIM Shillong where she was selected as: • One of the 15 ‘Aditya Birla Group Scholars’ in India • One of ‘India's Top 30 Student Leaders’ by Hindustan Unilever Limited • One of the 8 ‘Crisil Young Thought Leaders’ across India, China, Argentina and Poland

Experience

7 yrs 10 mos

Total Experience

1 yr 11 mos

Average Tenure

2 yrs 5 mos

Current Experience

Feel good club

Founder

Jan 2024 – Present · 2 yrs 5 mos

Building a consumer brand in beauty tools and accessories, focused on elevated essentials that are high performance, yet accessible.
Currently available on Nykaa.com
Selected for Antler’s fast track residency program

Building a consumer brandMarketingBusiness DevelopmentBrand ManagementEntrepreneurship

Nykaa

3 roles

Brand Lead - Nykaa Naturals

Promoted

Aug 2023 – Nov 2023 · 3 mos

• Innovation, Marketing and Business Ownership for Nykaa Naturals brand across all its categories (skincare, haircare and tools)

InnovationMarketingBusiness OwnershipBrand ManagementMarketing Strategy

Senior Manager, Nykaa International

Mar 2023 – Aug 2023 · 5 mos

Managing all international marketplaces for Nykaa’s own brands to scale them globally
Responsible for business, on-platform marketing initiatives, global compliance and team management
Exploring new markets and channels for expansion

International Market ManagementOn-platform MarketingGlobal ComplianceInternational BusinessMarketing Strategy

Senior Brand Manager, Nykaa PRO

Apr 2022 – Nov 2023 · 1 yr 7 mos

• Promoted to the role of Senior Manager

Category ManagementE-merchandisingInternational ExpansionBrand ManagementE-commerce Strategy

L'oréal

3 roles

Manager - Sales

Promoted

Jan 2020 – Jan 2021 · 1 yr

• Promoted to Manager from Assistant Manager

Sales ManagementTeam LeadershipSales StrategyTeam Management

Assistant Manager - Sales

May 2018 – Dec 2019 · 1 yr 7 mos

Managing the Karnataka (General Trade and Modern Trade) sales- makeup and premium skin care portfolio (Loreal Paris and Maybelline New York brands)
Leading a team of 5 business development executives and a larger team of 12 sales representatives, 9 supervisors, 7 make-up experts and over 325 beauty advisors

Sales ManagementBusiness DevelopmentSales Strategy

Management Trainee - Sales

Dec 2017 – Apr 2018 · 4 mos

• Worked as a Business Development Executive for Chandigarh and Punjab region for the luxury haircare brand Kerastase in the Professional Products Division

Business DevelopmentSales StrategySales Management

Aditya birla group

Management Intern, Leadership Program

Apr 2016 – May 2016 · 1 mo

Worked in Madura Fashion and Lifestyle division of Aditya Birla Fashion and Retail through the Group Leadership Program
Developed a go-to-market strategy for Louis Philippe, Van Heusen and Allen Solly for the multi-brand outlets in Tamil Nadu
Winner in the individual category of 'Make A Difference' (MAD) GIP Race- 2016 of the 77 interns;
Member of the winning team 'Madura Stallions' in the 'Make A Difference' (MAD) GIP Race- 2016

Market StrategyGo-to-market StrategyMarketing StrategyBusiness Development

Dbs bank

Associate Treasures Relationship Manager

Jul 2014 – Jun 2015 · 11 mos · Mumbai Area, India

Worked in sales- consumer banking to increase the customer base and to achieve revenue through wealth management
Selected to participate in focus-group discussions by DBS Singapore (Digital Bank) to identify consumer needs and design their journey;
Also selected to participate in the Kochi Hackathon of DBS Singapore (Digital Bank) to design an app and develop its prototype in 48 hours
Organized and participated in various micro-marketing activities across Mumbai in partnership with Aviva Life Insurance Co.

SalesCustomer Relationship ManagementSales ManagementCustomer Service