Apr 2023 – Jul 2024 · 1 yr 3 mos

• Leading UX for Recharges & Bill Payments at Paytm:
• Drive UX strategy for Credit Card Bill Payment, Fastag, Electricity, Prepaid Recharges, and Automatic Payments.
• Utilise data-driven insights to enhance user experiences, focusing on both attitudinal and behavioural metrics.
• Collaborate closely with cross-functional teams and leadership to align UX goals with business objectives.
• Implement a user-centered design approach with research and iterative design improvements.
• Leading Paytm Design System:
• Maintaining and growing a robust design system grounded in design tokens used daily by 50+ designers, ensuring consistency and efficiency in design workflows.
• Set strategic direction and future roadmap for the design system, aligning with business and product objectives.
• Ensuring optimal utilisation of modern tools such as Figma Properties (Variants, Boolean, Text, Instance Swap), auto layout, and translation tools like Style Dictionary to ensure scalability and facilitate seamless maintenance.
• Collaborating closely with developers to streamline component integration, reducing technical and design debt while enhancing consistency and speed to market.
• Addressing challenges by leveraging comprehensive knowledge of design, web (Javascript/React), and mobile (Swift UI) technologies.

Apr 2022 – Mar 2023 · 11 mos

Aug 2021 – Sep 2022 · 1 yr 1 mo

Jan 2021 – Mar 2022 · 1 yr 2 mos

• Paytm Official Design System
• I worked closely with different stakeholders to collate different design elements and patterns to define key design components.
• I practiced industry-level tactical design research to define type scale, establishing color system and introducing design components. Material Design, Human Interface Guidelines and W3C norms are kept at heart while defining and releasing design components.
• Key Responsibility Area (KRA) -
• Establishing a platform agnostic modular tokenised design system
• Creating and maintaining design component lifecycle
• Keeping devs and designers updated with design component documentation
• Creating Org-level Figma plugins for design automation and workflow optimisation
• Ensuring seamless component design dev hand-off for web and mobile platforms
• Conducting audits for different verticals to ensure unified & cohesive design experiences
• Tooling with Figma shared library (Auto layout, Constraints, and Properties driven design components)
• Icons, illustrations and brand asset management with SVN

Nov 2013 – Jan 2021 · 7 yrs 2 mos · Noida Area, India

• I helped Webkul to grow by bringing in design focus. I always kept an eye on business goals and user satisfaction, ensuring functional and delightful deliverables.
• I worked across different verticals in both B2B and B2C models. I worked on eCommerce, POS, ERP, CRM, and SAAS products. I was primarily responsible for end-to-end user experience design from research to execution.