ÌníOlúwa Abíódún

Product Manager

London, United Kingdom12 yrs 3 mos experience
AI Enabled

Key Highlights

  • Led design initiatives for Fin AI Agent at Intercom.
  • Scaled design across 58 global markets for Norton.
  • Co-hosted Growth Design Podcast with industry leaders.
Stackforce AI infers this person is a Product Designer with expertise in Fintech and SaaS industries.

Contact

Skills

Core Skills

Product DesignUser Experience (ux)Brand IdentityUser OnboardingLead Generation

Other Skills

AI Prototyping & ExperimentationStakeholder ManagementGrowth DesignBusiness StrategyUX ResearchCreative StrategyProduct-Led GrowthWeb DesignVisual DesignBrand StrategyBusiness DesignBusiness Case DesignBusiness Model DevelopmentStrategic CommunicationsConversion Optimization

About

Today, I’m a product designer working at the intersection of AI, craft, and business. At Intercom, I lead design initiatives to grow Fin AI Agent. For my sidequest, I’m building Rix, an adaptive AI math mate that teaches your child to think in multiple dimensions. Currently in closed alpha with 25+ parents. https://rixmate.lovable.app/ With over a decade of experience in design, I have scaled design across 58 global markets as Principal Product Designer at Gen Digital, leading acquisition and monetisation systems for Norton. I was an early designer at Creditspring, helping shape both brand identity and product foundations during a critical growth phase. (You can view the rest of my experience on my profile). Before design, I trained as a barrister and solicitor of the Supreme Court of Nigeria. I’ve also hand-stitched a red carpet gown, 20,000+ sand beads and petals, worn by an A-list actress to the AMVCAs (Africa’s Oscars). I co-host the Growth Design Podcast, where I speak with design leaders from Airbnb, DoorDash, Luma AI and more. Through those conversations and my own work, I’ve developed frameworks for measuring design impact and building cross-functional influence.

Experience

12 yrs 3 mos
Total Experience
1 yr 6 mos
Average Tenure
11 mos
Current Experience

Decimals

Design Advisor

Jun 2025Present · 11 mos

Intercom

Product Design & AI

Jan 2025Present · 1 yr 4 mos

  • Leading design initiatives to grow Fin AI Agent on the Self-Serve team
  • Led design for user acquisition across Intercom’s Growth and Web teams, setting the visual and interaction language that bridges GTM and product.
  • Partnered with product & web engineers and key stakeholders to design and ship flows at speed, shaping how Fin AI is introduced to customers.
User Experience (UX)Product DesignAI Prototyping & ExperimentationStakeholder ManagementGrowth Design

Gen

Principal Product Designer

May 2024Dec 2024 · 7 mos

  • Led product design across 58 global consumer markets in the Norton brand.
  • Defined design frameworks bringing fragmented experimentation, balancing hands-on execution with 0-1 vision work on adaptive UX systems that increased conversion and strengthened trust in a high-compliance environment.
  • Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy, and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come.
User Experience (UX)Product DesignBusiness StrategyUX Research

Coho

Founding Designer

Dec 2023May 2024 · 5 mos

  • Founding Designer, responsible for establishing brand and product design foundations for a professional community startup. Balanced hands-on execution with strategic direction across product, brand, and member experience.
Brand IdentityProduct DesignCreative Strategy

Creditspring

2 roles

Growth Product Design Lead

Promoted

Jan 2023Dec 2023 · 11 mos

  • Owned product and brand design for Creditspring, a consumer fintech SaaS.
  • Led activation and engagement efforts at Creditspring, a financial technology company, redesigning the website to increase activation and improve user onboarding.
  • Enhanced conversions and engagement by improving content discovery and designing growth systems based on data analysis.
  • Doubled MRR through improved referral channels and identified growth levers across the customer journey.
Product-Led GrowthUser OnboardingWeb DesignVisual DesignProduct Design

Senior Product & Brand Designer

Sep 2022Jan 2023 · 4 mos

Radfindr

3 roles

Lead Product Designer

Promoted

Dec 2020Sep 2022 · 1 yr 9 mos

  • Design Lead for client-facing web and mobile apps.
  • Directed design teams across UI, brand, and motion, introduced design systems, and coached teams on accessibility and interaction design.
  • Earlier roles included product and brand design for e-commerce and service platforms, with direct impact on revenue growth and trust.
User Experience (UX)Product DesignBrand Strategy

Senior Product Designer

Promoted

Sep 2018Sep 2019 · 1 yr

  • Led end-to-end brand and digital product design for e-commerce and service-based platforms, aligning visual identity, UX, and content to support business growth.
  • Drove high-impact rebrands, directly contributing to increased annual revenue (₦5M → ₦28M) for businesses by improving brand trust and conversion UX.
  • Designed cross-platform marketing assets and landing experiences, resulting in a 6% uplift in sales for a lifestyle brand through more compelling user journeys.
  • Directed a digital storytelling campaign for The Rhodes Trust (UK) — developing creative direction and overseeing execution; featured by Oxford University during Black History Month 2020.
User Experience (UX)Product Design

Product Designer

Sep 2015Sep 2018 · 3 yrs

African leadership academy

UX Design Manager

Sep 2019Jun 2020 · 9 mos

  • Led end-to-end strategy and execution for lead generation and user onboarding across 7 African markets, including the successful launch in 2 new regions.
  • Managed a multidisciplinary project team of 60+, including direct leadership of 6 functional leads across design, research, marketing, and sales.
  • Drove cross-functional alignment and stakeholder engagement to ensure timely, high-quality delivery across multiple concurrent design and growth initiatives.
  • Delivered $300K in new revenue through market expansion and UX-led enrollment strategies that improved acquisition efficiency and product-market fit.
User Experience (UX)Lead GenerationStakeholder Management

Design shoppe

Product Designer

Jul 2013Sep 2015 · 2 yrs 2 mos

Education

d.MBA

Master of Business Administration - MBA

Growth Design School

Growth Design

Aug 2023Oct 2023

buildspace

Jun 2024Present

STADIO Higher Education

Bachelor of Arts - BA — Fashion and Design

Jan 2018Present

Nigerian Law School

Bachelor of Laws (LL.B.) — Law

Jan 2015Jan 2016

University of Ibadan

Bachelor of Laws (LL.B.) — Law

Jan 2010Jan 2014

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