Dec 2018 – Jan 2026 · 7 yrs 1 mo

• Tech Lead for LinkedIn Ads’ client-side platform, owning Identity, Privacy, and Audiences. Author of InsightTag and the Web Ads SDK, enabling privacy-safe measurement and private AI ML inferencing in the browser. Built the iOS JavaScript bridge for on-device attribution, led Dynamic UTM initiatives, legal compliance, and designed LinkedIn’s consent framework. Acting as the technical DRI for JavaScript SDKs and web solutions across teams, with strong cross-org influence and mentorship.
• Previously, co-architected CM, aka, LinkedIn’s Ads Manager by leading SPA architecture, UI systems, APIs, mid-tier, and testing infra. Built core product verticals: Conversions, Reporting, Audiences, Campaign flows, and Ads rendering. Designed SDUI/Kotlin-based Ad formats for Image, Text, Video powered by parameterized, ML-driven configuration.

Nov 2016 – Dec 2018 · 2 yrs 1 mo

• Founding engineer for LinkedIn Learning post-Lynda acquisition. Architected the frontend and mid-tier (Ember, Java/Play, Rest.li) and built the core Learning web admin platform. Also led the Enterprise Platform UX and APIs for content, user, and license management with Microfrontends driving shared web capabilities across Learning, Recruiter, and Sales Navigator admin apps.

Feb 2016 – Nov 2016 · 9 mos

• Built and enhanced rich user interactions and components on linkedin.com's (Flagship) feed, company pages, and messaging.

Apr 2015 – Feb 2016 · 10 mos · Cupertino, California

• Led Web development, components, APIs & apps for Web Engineering team, with a focus on React, and client side algorithms in JavaScript for data visualizations. Left Apple with a heavy heart, due to strenuous robotic work (at least in my team).

Jan 2015 – Apr 2015 · 3 mos · Menlo Park, CA

• Contributed to Dojo R&D for the QuickBooks desktop/online apps. Built high-performance JavaScript widgets across Ruby and CQ5 surfaces. Left in just 3+ months to take Apple’s exciting role.

Dec 2013 – Jan 2015 · 1 yr 1 mo

• Core developer of InMobi Studio, Google Web Designer like Ad creator app: heavy DOM scripting, animations, timers, media APIs, dynamic CSS injection, HTML5 features (getUserMedia, drag-drop, Web Workers. Also built InMobi’s Campaign Manager: creative management, audience targeting, real-time dashboards, Angular + Node frontend, MongoDB/REST backend.

Jul 2013 – Dec 2013 · 5 mos · Hyderabad Area, India

• Built Seller central File Manager experience using Backbone.js + Ruby on Rails, HTML5 APIs, XSS/CSRF security considerations, Forms and image/PDF upload & processing in the browser with Perl/Mason templating. Left early because Amazon’s then tech stack was far behind the modern web 2.0 stack I worked at Adobe.

Sep 2012 – Jul 2013 · 10 mos · Bangalore

• Built the Adobe HUB HTML5 desktop app using ElectronJS, WebRTC, D3.js, and new APIs like getUserMedia, SharedArrayBuffer, WebSockets. Used CEF for cross-platform deployment. Fortunate to join Adobe during the Flash to HTML5/SPA global transition, working at the forefront of modern Web 2.0. Got to work with SnapSVG and other Adobe html5 offerings. Gave tech talks.

Feb 2011 – Sep 2012 · 1 yr 7 mos · Bangalore

• Web tech lead for Condé Nast’s flagship sites: WIRED, GQ, Vogue, AD, Lucky, CN Traveler.
• Delivered AEM/CQ5 customizations, ExtJS widgets. Introduced modern tooling (SASS, Compass, Node.js, HTML5 Boilerplate) across 8+ codebases and optimized CSS3/HTML5 with cross-browser fallbacks. Also contributed to L&T’s MongoDB/Hadoop big-data platform and streamlined dev workflows.

Sep 2008 – Feb 2011 · 2 yrs 5 mos · Chennai · On-site

• Early-career engineer driving frontend and mobile innovation. Built custom jQuery plugins, iOS apps, WordPress/Joomla extensions, and Facebook apps. Introduced modern JS frameworks (ExtJS, Dojo, YUI, HTML5/CSS3) to speed product development. Grew into Lead Engineer delivering high-performance PHP/MySQL sites, rich UIs, the NovoNordisk/GSK Formula Engine, DB optimizations, and an in-house MVC web framework (SimPHP).