Nov 2019 – Aug 2021 · 1 yr 9 mos · Noida, Uttar Pradesh, India · On-site

• Client: indian.
• Manage all work using JIRA and Scrum.
• Conducted in-depth user research through methods such as user interviews, ethnographic studies, surveys, and A/B testing to identify pain points and opportunities for improvement.
• Created user personas, journey maps, wireframes, and prototypes to communicate design concepts clearly and interaction flows.
• Translated business requirements and technical constraints into innovative design solutions that aligned with user needs and product goals.

Aug 2018 – Nov 2019 · 1 yr 3 mos · Gurugram

• Handle 27 designers and UI developers.
• Client: Internal. (UK)
• Manage all work using PMS, Regular meetings, and standup meetings.
• Conducted user research to analyze and evaluate user groups for better customer engagement. Developed conceptual models to align with in-store user behavior.
• Handled business requirement gathering, user stories, and system requirement management.
• Designed interactive prototypes and high-fidelity UI for multiple platforms.
• Created information architecture to optimize the digital experience. Provided UX strategy and digital business solutions to enhance usability and navigation.

Oct 2015 – Aug 2018 · 2 yrs 10 mos · gurgaon

• Handle 8 designers.
• Played a key role as an initial team member, contributing to the design of various internal projects and enhancing user experience for the organization's automobile and e-commerce platforms.
• Spearheaded the design of end-to-end user experiences for web and mobile applications, enhancing usability and satisfaction across multiple product lines.
• Conducted in-depth user research through methods such as user interviews, ethnographic studies, surveys, and A/B testing to identify pain points and opportunities for improvement.
• Created user personas, journey maps, wireframes, and prototypes to communicate design concepts clearly and interaction flows.
• Translated business requirements with stakeholders and technical constraints into innovative design solutions that aligned with user needs and product goals.
• create website and app for b2b ,b2c

Apr 2015 – Sep 2015 · 5 mos · Delhi, India

• Client: Panasonic Mobile
• They are launching a new ecommerce-portal name gobazaar.
• I was join here as a initial team member and take all design responsibility.
• Concept develop and design for ecom platform, design all related product, design
• architecture, wire frame creation , psd design creation etc...
• Its a part of karbonn mobile.
• after 6-8 month they close this portal for some internal issue.
• https://tracxn.com/d/companies/gobazaar.com

Apr 2012 – Aug 2015 · 3 yrs 4 mos · Gurgaon, India

• Research, design for ecom platform, responsive design.
• Conducted Comprehensive UX Research: Utilized methods such as user interviews, surveys, and usability testing to gather insights, informing design decisions and ensuring alignment with user needs.
• Developed wireframes and interactive prototypes to visualize and test design concepts, facilitating early-stage user feedback and iterative improvements.
• Implemented Design Optimizations: Analyzed user feedback and behavioral data to identify areas for improvement, leading to design enhancements that increased user engagement and satisfaction.

Feb 2009 – Jun 2010 · 1 yr 4 mos · Noida, Uttar Pradesh, India

• Client: UK, USA , India
• Developed a dynamic Website within a centralized portal
• Conducted user research, customer journey mapping, and Organized collaborative sessions with leaders from all departments to identify pain points and
• Created wireframes & UI designs to enhance usability.

Jan 2009 – Mar 2012 · 3 yrs 2 mos · New Delhi Area, India

• Client: USA
• E-commerce website.
• Create Web Design And UI development.
• Created designs with company Stakeholders.
• Research , Analysis to collect data and information to create a smooth design.