Pallavi Bhardwaj

CEO

Hyderabad, Telangana, India23 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Awarded CRN Women of the Channel Award 2025.
Expert in Partner Marketing and Digital Strategy.
Proven track record in optimizing partner experiences.

Stackforce AI infers this person is a MarTech expert with a strong focus on partner marketing and digital strategies.

Contact

Skills

Core Skills

AnalyticsDigital MarketingOnline MarketingStrategyMarketing StrategyBrand ManagementIntegrated MarketingCampaign ManagementMedia Management

Other Skills

Data AnalysisExecution ManagementBrand AwarenessClient ServicingImpartner PRMOnline Reputation ManagementProgram ManagementOnline AdvertisingGo-to-market StrategyEmail MarketingMarketingTeam ManagementBusiness DevelopmentBusiness StrategyProduct Management

About

I am passionate about combining creative and analytical thinking - whether that is in articulating our story creatively and persuasively based on Partner Journey or mapping intent with digital body language to understand and optimize the levers that lead to conversion. I am a certified Marketing Automation professional (B2B Eloqua Master certification) from Oracle and I have completed the IPED Channel Masters programme from The Channel Company.

Experience

23 yrs 9 mos

Total Experience

4 yrs 9 mos

Average Tenure

16 yrs 3 mos

Current Experience

Dell technologies

5 roles

Global Director - Partner Modernization

Aug 2024 – Present · 1 yr 9 mos

Global Director, Partner Marketing | Partner CX and Nurture Journey Orchestration

Promoted

Apr 2022 – Aug 2024 · 2 yrs 4 mos

Business Optimization and Planning for Channel

Mar 2019 – Mar 2022 · 3 yrs

My role is to understand data and transform it into actionable insights to help drive business value. I am working with the team of Data Scientists to understand Partner journey across Dell owned and 3rd party Platforms, to find out the levers that influence partner experience. It will help us understand the utilization of assets and lead to better optimization of spends across digital platforms.

Global Channel Marketing and Communications

Nov 2016 – Mar 2019 · 2 yrs 4 mos

Senior Advisor - eBusiness (Channel), UK

Jan 2010 – Nov 2016 · 6 yrs 10 mos

I am responsible for developing online strategy and managing execution for Dell's Channel portal.

Ernst & young

Integrated Marketing

Feb 2008 – Jan 2010 · 1 yr 11 mos

My responsibilities include formulating and executing marketing & brand strategy for EY India and for its various vertical – Technology, Media & Entertainment, Financial services, and Transactions.
I led firm-wide online marketing initiatives including online reputation management projects, SEO, Email marketing campaigns and online PR promotions.

Ndtv convergence

Marketing Head

Aug 2007 – Jan 2008 · 5 mos

My profile involved establishing a brand identity for NDTV Convergence and its business units besides strategizing and managing integrated marketing campaigns.
Defining and developing marketing strategies (customer acquisition, retention, cross-sell)
Planning and executing marketing programs and promotions to raise awareness of NDTV products and to help meet advertiser acquisition goals for online sign-up and direct sales.
Work in association with Product Management and Sales on identifying key prospects and channels, market-specific value propositions, key messages, and account approach strategies.

Infosys technologies ltd.

Online Marketing Manager

Jul 2006 – Jul 2007 · 1 yr

My role involved strategizing, planning and managing integrated online marketing programs for generating brand awareness across relevant target group as well as soliciting direct response.
I was responsible for planning and executing their first comprehensive online marketing campaign.

Grey worldwide (india) pvt ltd

Agency experience - Digital marketing at TBWA, Grey Worldwide

Apr 2002 – Jun 2006 · 4 yrs 2 mos

Strategizing, planning, buying and managing Integrated Online Media Campaigns for existing clients of Grey Worldwide and for independent interactive department clients.
Business development and Servicing clients for all their Online Media requirements
Managed many prestigious accounts including Incredible India campaign by Ministry of Tourism, Govt. of India, launching of .IN domain in India (National Internet Exchange of India), Modi Revlon, British Airways, Aviva life Insurance, Oracle and India Today, to name a few.