Aug 2014 – Present · 11 yrs 10 mos · India

• SEGMENTATION AND TARGETING:
• Is responsible for leveraging an existing (or new) quantitatively-derived, fact- and insight-based segmentation framework that identifies and prioritizes the highest potential customers in order to allocate marketing resources to capitalize on these segments in a manner that meets the company’s sales goals.
• OFFER AND PROMOTION DEVELOPMENT:
• Works with Sales and Marketing to develop offers and promotions that drive sales, while understanding and balancing the implications of new offers on the current customer base.
• REVENUE GENERATION:
• With strategic plans in place, serves as the marketing planning hub for development for client acquisition, including helping to define the key messaging strategy for all marketing programs launched to the marketplace, including advertising, sponsorship, referral programs and others.
• TEAM DEVELOPMENT:
• Manages one or two other individuals, who will interact with a large team of cross-functional colleagues. They need to help each member acquire and develop the appropriate skills and critical project-based experiences to foster their continued professional development. The company expects this same level of commitment externally, in terms of helping elevate the skills and capabilities of the company's key agency partners and their leadership.
• PERFORMANCE MEASUREMENTS:
• Measured improvement in gross line adds (GLAs)
• Measured improvements in cost of acquisition
• Contribute to improved company financial performance (Revenue)
• Successful delivery against agreed-to, personal MBOs (management by objectives)
• 360-degree feedback from internal teammates; external agency partner feedback