Nov 2022 – Jul 2023 · 8 mos · Mumbai Metropolitan Region · Hybrid

• 1. Leading Health check co-hort of the organization.
• 2. Built API flows for consumers looking to integrate with ekincare's OPD solution.
• 3. Integrated real time / API flows for Home collection partners.
• 4. Improved customers booking journey by building cart approach.
• Some key numbers
• 1. Improved confirmation TATs from 6hours to 30mins for home-collection partners.
• 2. Reduced funnel drops by 5% by introducing saved address and steps by member selection flow.
• 3. Increased sponsored health check booking by 3% by introducing cart drop off campaigns.
• 4. Reduced call centre calls by 6% for 'wait time' and 'appointment confirmation' queries.

Nov 2021 – Mar 2022 · 4 mos · Mumbai Metropolitan Region · Hybrid

• ICICI Lombard, Mumbai
• 1. Leading the ICICI Lombards Motor Insurance vertical.
• 2. Working on delivering strategic initiatives for both
• a. Business stakeholders
• b. Consumers.
• 3. Delivering features for strategic alliances.

Jul 2020 – Sep 2021 · 1 yr 2 mos

• Seniority Pvt Ltd
• Leading Seniority's new community Application Evergreen Club
• 1. Application with Version Launched on
• Android
• iOS
• Desktop
• 2. Managing Evergreen Club's
• a. Roadmap and new Feature development by being in constant connect with
• stakeholders and bringing improvements in various flows.
• b. Integration with tools like
• Zoom
• Clevertap
• Adjust
• to help Marketing teams analyze data better and connect with CX's.
• c. Working closely with Analytics team to get better data insights.
• Improved Sign Up rate by 3% by adding guest user flow.
• Improved Booking percentage by 10% with system notifications and various
• recommendations on application.
• d. Working closely with customer support team to
• Monitor customer feedback for improvements.
• Monitor customers issues.

Dec 2017 – Jul 2020 · 2 yrs 7 mos

• Leading Product Management activities for Post Order Management.
• Building end to end flow for streamlined for better:
• a. Post Purchase Management - This was achieved by
• 1. Increasing daily order processing from 500 a day to 3k+ in a day.
• 2. Integration of Warehouse Management System to :
• i. Help Ops team to improve operational efficiency.
• ii. Manage inventory movement efficiently.
• iii. Birds eye view to Top Management of Orders and their Movements
• 3. Seller Panel - An in-house Seller Panel created to help Seniority be a hybrid Market place.
• 4. Multi Courier Partner Engine - An in-house engine built to -
• i. Allow Seniority to have multiple shipping partners.
• ii. Save logistics cost their by improving revenue by 10-15%
• iii. Better TATs to enhance customer satisfaction for deliveries
• 5. Improved Tracking page.
• 6. Shipping Charge - This was introduced to boost BTL revenue by a minimum of Rs.10lac monthly.
• b. Customer Management Management - This was achieved by -
• 1. Integrating CRM to manage customer issue effectively and efficiently.
• 2. Creating a Robust Returns flow.
• 3. Powering WhatsApp as a new source of order placement.
• 4. Prepaid Discount - To convert COD customers to Prepaid customers.
• Additionally have also performed below activities -
• 1. Handling task management for Technology team.
• 2. Sprint Product owner.
• 3. Actively involved in all discussions with -
• a. 3rd party Vendors for Tech integrations
• b. Vendors who provide services to Seniority.
• 4. Helped in building in-house Ship To-gether Logic.

May 2016 – Dec 2017 · 1 yr 7 mos · Mumbai Metropolitan Region

• Following are the responsibility performed at SMARTe Solutions :
• 1. Front End Development - (Internal Customer + External Clients)
• i. Ideation
• ii. Wire-framing
• iii. Getting UI designed and Proto-typed
• iv. Documentation and Execution
• v. Testing and Deployment.
• 2. Data Cleansing and Master Data creation -
• a.Creation and Maintenance of Masters for all Data activities.
• b.Usage of Master across various features in the system.
• Features Worked on :
• 1. Contact Work Location Derivation.
• 2. Single country source for country derivation.
• 3. Stats page for every Index.
• 4. Manual operation process (End to End)

Jun 2015 – May 2016 · 11 mos · Mumbai

• 1. Structured the tech work requirement there by getting more work done with less time and better clarity.
• 2. Launching new features of site like
• a. Tshirt box
• b. Refer a friend
• c. VoxPress tags and Storefronts
• d. Track Order page revamp
• e. Revamp of homepage, product listing page, product details page, static pages.
• 3. Rolling out a completely new business model of print on demand building operation as well back end for the complete flow.
• 4. Improving the designer payment model.
• 5. Adding of Google analytics events for better data reading.

May 2014 – Jun 2015 · 1 yr 1 mo · Mumbai Metropolitan Region

• A.Product Development Role
• 1. Creating and developing wire frames of various features and getting the designs made from the designer.
• 2. Writing product specification and product requirement document to be shared with the technology team.
• 3. Making test cases and flow chart of the features.
• 4. Testing the feature on the staging server and correcting the bugs and getting it implemented on the live server.
• 5. Maintaining the product backlog list and creating a priority list there be working towards the product roadmap.
• 6. Helping technology team during the creation of any feature.
• 7. Getting every task properly tested from the QA team and reporting the errors to correct assignee.
• 8. Getting timely implementation of the SEO feedbacks and suggestions for better search results and organic traffic.
• B.Operations Role
• The operations role involves
• 1.Collecting data needed for launch any cricket or football tour.
• 2.Launching tours for users to play with the site and checking the rounds timings, winnings, creating multi leagues for user
• to join.
• 3.Creating a monthly Newsletter plan on the basis of tours of the website so as to increase more customer engagement
• and tracking the engagement.

Jun 2013 – May 2014 · 11 mos · Pune/Pimpri-Chinchwad Area

• Senior Product Executive
• My work at FirstCry.com mainly involved design, development, monitoring, analysis and reporting.
• Design: Design work was co-ordination with marketing and the design team for visualizing and conceptualizing
• marketing pages as well as new features which would help in driving extra traffic on the website and generate more
• revenue. The wireframes for the designs were created and passed on to the Design team.
• Development: Developing and wire framing new features. This new feature would help in better user interaction
• with the site.
• Monitoring: Monitoring of the website payment gateway. This use would help in reducing the number of failures
• that were received due technical errors. An internal system was created where the API code of payment aggregators like
• CC Avenue, EBS where changed on the basis of their performance on hourly basis. Also created a daily report of the
• payment gateway summarizing the overall performance.
• Analysis and Reporting: This was the weekly and monthly funnel report of the website for both mobile and
• desktop web. The data was taken from various tracking parameters used in google analytics. These were either google
• analytics events or ref tracking parameters. This report was used in analyzing the performance of every feature which
• helped us in knowing if this feature or a page is working in best of it capabilities.

Jan 2010 – Jun 2011 · 1 yr 5 mos

• Worked as a Technology Consultant in Mphasis and Bank of America being our client.
• Responsibilities Performed:
• i.Handling ticketing request and prioritizing the task assigned.
• ii.Managing all the ticket request assigned in the team and getting updates on the tickets.
• iii.Technical support to be provided to the customers and solving customer issues with high priority.
• iv.Was awarded for Best Customer Satisfaction Index in our team and also increasing our teams overall CSI percentage.