Sep 2025 – Sep 2025 · 0 mo · Berlin, Germany

Dec 2024 – Mar 2025 · 3 mos · Berlin, Germany

• Cut navigation steps by 50% by removing or merging unnecessary landing screens, enabling
• direct access to core, frequently used software features from the homepage.
• Increased website visits to 15K per month and expanded stakeholder outreach by clarifying
• product value on a highly specialized, content-heavy website, through improved structure,
• refined content, and accessibility enhancements.
• Increased filter engagement by improving discoverability through redesigned labels, layout,
• and streamlined save/load actions to reduce friction in complex data exploration.

Aug 2024 – Feb 2025 · 6 mos · Berlin, Germany

• Increased conversion rate by iteratively refining the AI chatbot, calibrating trust, aligning user
• mental models, and reducing cognitive load, using insights from repair calls and user surveys.
• Cut time-to-resolution by improving the input process and helping customers submit clearer
• issue descriptions, reducing the need for follow-up questions from handypeople.
• Built a functional MVP with Softr and Airtable, set up automations, in a cross-functional team
• of 4, enabling rapid testing, iteration, and early user feedback.

Aug 2022 – Mar 2023 · 7 mos · Tehran, Iran · Hybrid

• Reduced time to stakeholder demo by 20% through sprint planning, task prioritization, and close collaboration with developers and a product manager.
• Developed wireframes, mock-ups, prototypes and conducted usability tests for mobile and web apps, websites, and admin panels, working in a team of 7 as the sole designer.
• Organized sprint meetings, streamlining task tracking processes for enhanced efficiency.
• Appetized, QR code based restaurant digital menu
• Reduced user error rates by 40% during usability testing with 5 users, by streamlining the flow of adding categories and items to the menu on the admin panel.
• Introduced 2 competitive features, event and sale, based on user research and competitor analysis to stand out with a unique value proposition.
• Improved consistency and scalability across the admin panel and mobile app by creating a comprehensive design system.
• Designed PWA, admin panel, marketing website, and pamphlets, exclusively responsible for end-to-end product design, working alongside a team of 4 developers.
• Interviewed 5 restaurant owners/managers and 5 customers to enhance understanding and empathy with users.
• MyQuals, digital certificate manager for an Australian company
• Crafted user flows, wireframes, mock-ups, and prototypes for the web app, admin panel, and website, empowering the client to secure a unique competitive advantage.
• Enhanced collaboration with the client's team by extracting their needs and updating them on the design decisions continuously, resulting in reduced errors and rework.

May 2022 – Aug 2022 · 3 mos · Tehran, Iran

• Improved onboarding completion rate by 30% by replacing a static carousel with a dynamic audio meditation session focused on reducing stress and improving sleep.
• Crafted mock-ups, created +10 assets, and designed ad banners, contributing to a boost in the app install rate.
• Altered the Instagram strategy from static carousel content to concise meditation videos, achieving a 10% improvement in user engagement.
• The internship was in Denj (the meditation app) branched from Karafs.

Oct 2021 – Apr 2022 · 6 mos

• Deciding to shift my career from Architecture to product design posed challenges that required careful consideration and ample time. During this period, I explored the similarities and differences between the two fields, assessing my strengths and weaknesses to align with the demands of a product design role. My interest in product design deepened, fueled by its constant, fast-paced evolution driven by usability testing.
• I follow these steps to arrive at a well-informed and comprehensive decision:
• I discovered that I possess a comprehensive understanding of the design thinking process, having actively applied it throughout my professional career and academic pursuits. This proficiency not only proved advantageous but also positioned me a step ahead as I embarked on my journey.
• I initiated my learning journey by seeking guidance from professionals and following industry experts on Medium, LinkedIn, and YouTube. I also attended courses and learned tools like Figma and Adobe XD.
• After exploring my network, I got an internship opportunity at Karafs, marking my first experience in the field.
• As I continuously improved, I joined the Ada-verse Group, where my performance, values, and insights as a designer were well-received by the team.

Dec 2020 – Sep 2021 · 9 mos · Tehran, Iran

• Reduced document processing time by 50% by automating the approval workflow using Microsoft Dynamics 365, streamlining department processes, and boosting efficiency.
• Scheduled, monitored timelines, estimated budgets, and collaborated with different disciplines and stakeholders in +10 large-scale projects, utilizing insights from previous projects and the Kanban method, leading to cost reductions, enhanced efficiency, and improved discipline within the department.
• Implemented agile methodology with an 8-member team, boosting project flexibility, predictability, and improving information flow across the department.
• Enhanced clarity and fostered a feedback culture by creating employment performance evaluation forms with 15 questions and three sections for self-evaluation, peer evaluation, and project manager evaluation.
• Contributed to creating more than 20 contracts with clients and subcontractors, resolving legal issues from prior agreements.
• Balanced and optimized the allocation of human resources and costs across 13 projects by outsourcing specific project components and utilizing Power BI.
• Facilitated a risk brainstorming meeting, recorded analyses, and monitored risks for more than 5 projects, keeping supervisors and leaders informed.
• Restructured and developed the urban department's structure during scaling, clarifying reporting hierarchies, and reducing conflicts and misunderstandings using Microsoft Planner.
• Selected Projects:
• Strategic studies and regeneration of 06-Garrison, Tehran.
• The strategic study, planning, and master plan of Soffeh and Sepahan lands, Isfahan.
• The master plan, business and economic studies, and landscape plan of International trade fairs, Yazd.

Jan 2018 – Feb 2019 · 1 yr 1 mo · Tehran Province, Iran

• Co-operated with a team of 5 to design buildings (schematic, design development, and construction documents) of +6 small to medium size projects.
• Participated in brainstorming meetings for design concepts, increasing quality, leading to obtaining a 30,000 sqm project; a jump from an average of 1000 sqm projects.
• Created design briefs for 3 public building projects by doing user research.
• Analyzed 150 units of a 33-floor residential tower to give in-depth information to clients and customers and gain a competitive advantage in the region.
• Selected Projects:
• Odima Residential Tower (33 floors), Mazandaran.
• Villa Design, Mazandaran.
• Residential Apartment design, Tehran.

Sep 2017 – Nov 2017 · 2 mos · Tehran Province, Iran

• Wrote design brief and developed the design of a car museum project of 10,000 sqm.
• Created a vendor list, analyzed, and contacted some subcontractors to choose a specific exposed concrete.
• Selected Project:
• Car Museum, Tehran

Aug 2017 – Jan 2020 · 2 yrs 5 mos

• Refurbishment of Sharifi’s Apartment, Tehran province, 70 sqm. (Jan 2020)
• Design logo and business card for Dr. Hosseini’s Laboratory. (Apr 2019)
• Refurbishment of Hosseini’s Apartment, Kerman province, 300 sqm. (Aug 2018)
• Design a Villa with an LSF system in Koohpaye, Kerman Province, 150 sqm. (Aug 2017)