Paul Syng — Co-Founder
Most CEOs can't answer one question: "What do you own in the minds of your customers?" Not what you sell. Not what you do. What you own. Volvo owns safety. Apple owns experience. Tesla owns the future. You? You're probably stuck at Level 1 — saying things instead of owning things. Here's what that looks like: - Your team describes your business differently depending on who's talking. - Sales pitches one thing. Marketing says another. You say something else. - Competitors copy your messaging in weeks. - You're competing on features, not concepts. This isn't a strategy problem. It's a clarity problem. I help CEOs find what they own. Not through another strategy deck. Not through expensive consultants. Through a system that reveals the one concept your entire business can own. The work: Over 20 years, I've helped leaders at startups and Fortune 500s stop drifting and start owning. At Deloitte, I helped win $2B+ in deals by creating clarity in pitches. Now I work with founders and CEOs who want to claim mental territory — not just compete for scraps. What changes: When you know what you own, decisions become obvious. Your team aligns without meetings. Customers feel the pull before you sell. Growth becomes inevitable. One CEO told me: "For the first time in five years, everyone is pulling in the same direction. Not because I told them to. Because they finally understand what we're building." That's clarity. Where to start: Before you hire another agency to fix your homepage or a consultant to "do your positioning" (when they're really doing framing), try the CEO Clarity Starter Kit. Find what you own in 60 minutes. Not months. Link is in my bio.
Stackforce AI infers this person is a strategic branding expert in the B2B marketing industry.
Location: Toronto, Ontario, Canada
Experience: 26 yrs 4 mos
Skills
- Business Strategy
- Creative Direction
- Creative Strategy
- Brand Strategy
- Design Strategy
- Design
Career Highlights
- Over $2B won in deals at Deloitte.
- Helps CEOs find clarity in their business.
- Creator of unique positioning frameworks.
Work Experience
Paul Syng
Creator | Monopoly — Positioning Intelligence (4 mos)
Creator | CEO Clarity Starter Kit (9 mos)
Podcast Host (5 yrs 4 mos)
Your thinking partner | Business Designer (26 yrs 4 mos)
Nudge
Co-Founder, Strategy (4 yrs 3 mos)
Deloitte
Sr. Director, Creative Strategy (Advisory) (6 yrs 1 mo)
Mosaic North America
Sr. Director, Creative Strategy (Advisory) (6 yrs 1 mo)
GQ India
Writer (3 yrs)
H Degree
Partner (6 yrs)
Wunderman
Copywriter (1 yr)
Pickle Lintas
Copywriter (0 mo)
MullenLowe Lintas Group
Copywriter (1 yr)
Education
PG at Mullen Lowe Lintas & Partners (Mumbai)
BFA at Panjab University
at Coledale Public School (Toronto)
at Highgate Public School (Toronto)
at St. Johns High School (Chandigarh)
at Bhavan Vidyalaya (Chandigarh)