Paweł Gołąb

Co-Founder

Cracow, Poland19 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

19 years of experience in building successful B2C products.
Generated over $330K in revenue through A/B testing.
Founded and scaled a profitable B2C SaaS platform.

Stackforce AI infers this person is a SaaS and Ecommerce expert with a strong focus on product management and user experience.

Contact

Skills

Core Skills

Product ManagementProduct StrategyA/b TestingEntrepreneurshipEcommerceTechnical Product ManagementBackend Development

Other Skills

User ResearchPeople ManagementProduct AnalyticsData AnalysisProduct DevelopmentSearch Engine Optimization (SEO)PHPAnthropic ClaudeProduct DiscoveryCross-functional Team LeadershipRetention OptimizationStakeholder ManagementConversion Rate OptimizationBusiness StrategyCustomer Acquisition

About

I build B2C products that users love and that drive measurable business results. My 19-year career combines: - Founder experience: Built and scaled a profitable B2C SaaS for 10 years, achieving product-market fit and sustainable growth - Team leadership: 6.5 years managing and developing cross-functional teams (up to 8 direct reports), including mentoring PMs from junior to mid-level - Technical depth: Worked as a developer, still can code, which gives me credibility with engineering teams and enables strong collaboration with engineering leaders - Product impact: $330K+ revenue increase through systematic A/B testing and experimentation, 100%+ mobile conversion lift from user research driven redesign I've been a founder, a developer, and now a Senior Product Manager. This journey gives me a unique perspective that bridges user needs, technical reality, and business viability - the three critical dimensions of successful products. My approach is simple: Talk to users constantly. Test assumptions with data. Ship iteratively. Measure what matters. I establish continuous discovery processes that enable teams to validate assumptions before building. Great products solve real problems while driving sustainable business growth.

Experience

19 yrs 11 mos

Total Experience

8 yrs 5 mos

Average Tenure

19 yrs 11 mos

Current Experience

Bold

2 roles

Senior Product Manager

Promoted

May 2024 – Present · 2 yrs · Remote

Owned end-to-end product strategy and execution for sonara.ai, an AI-powered job application tool, managing cross-functional teams across 3 countries
Established a continuous product discovery process using the Opportunity Solution Tree methodology, implementing assumption mapping that enabled team to identify and validate critical risks before development
Implemented outcome-based roadmap in Jira Product Discovery, successfully shifting team focus from feature delivery to measurable user and business outcomes
Designed discovery workflow combining FigJam, Jira Product Discovery, and Dovetail that streamlined user research, enabling team to test 3x more concepts per quarter
Mentored junior PMs through structured learning sessions on product discovery and data-driven decision-making, helping them develop problem-first thinking and validation skills

User ResearchPeople ManagementProduct ManagementProduct Strategy

Product Manager

May 2022 – Apr 2024 · 1 yr 11 mos · Remote

Drove A/B testing program that generated $330,000+ in additional annual revenue through systematic retention optimization and conversion improvements
Built an AI-powered job interview preparation tool from concept to launch, partnering with research, design, and engineering teams to validate and ship in 6 months
Established metrics framework with micro-conversion tracking in Mixpanel, enabling data-driven optimization and early identification of user drop-off points
Led a fully remote cross-functional team across 3 countries (Poland, US, India), maintaining high velocity and strong collaboration despite time zones and cultural differences
Recruited and mentored a junior product manager who earned 2 promotions in 3 years, establishing a structured coaching program focused on discovery, validation, and strategic thinking

Product AnalyticsData AnalysisProduct ManagementA/B Testing

Digital experts club

Expert

Sep 2021 – Apr 2022 · 7 mos

Sklepopon.com

2 roles

Ecommerce Product Manager

Promoted

Nov 2019 – Apr 2022 · 2 yrs 5 mos · Kraków Area, Poland · Hybrid

Built and led cross-functional ecommerce team from scratch (UX, UI, SEO, Analytics, Development), establishing product-driven culture in traditionally sales-driven organization
Drove complete ecommerce platform redesign based on user research and data analysis, increasing mobile conversion rate by 100%+ and significantly improving revenue
Implemented data-driven product optimization process using qualitative user research and quantitative analytics, resulting in continuous conversion and retention improvements
Presented product strategy and quarterly results to executive board, directly influencing company-wide strategic decisions and resource allocation

Data AnalysisSearch Engine Optimization (SEO)EcommerceProduct Management

PHP Developer

Sep 2016 – Mar 2019 · 2 yrs 6 mos · Cracow Metropolitan Area · Hybrid

Developed ecommerce backend systems using PHP and MySQL, supporting high-volume transaction processing and inventory management for a major tire retailer
Implemented and configured analytics infrastructure (Google Analytics, Tag Manager), enabling data-driven product and marketing decisions across organization
Transitioned from development to product management role, applying technical expertise to bridge engineering capabilities with user needs and business strategy

Product AnalyticsPHPTechnical Product ManagementBackend Development

Individual

Founder

Jun 2006 – Present · 19 yrs 11 mos · Kraków Area, Poland

Founded and operated a profitable B2C SaaS platform serving sports statistics to thousands of users across 10+ years - still operating and profitable today
Built a sustainable business model achieving profitability within the first year without external funding through user-focused product development and data-driven optimization
Led all aspects of product, technology, and business operations, managing a team of developers to build and maintain a platform with millions of database records and consistent uptime
Owned complete business lifecycle: product strategy, customer acquisition, retention, support, and monetization, validating entrepreneurial product management skills

Product DevelopmentSearch Engine Optimization (SEO)EntrepreneurshipProduct Management