Jan 2024 – Aug 2025 · 1 yr 7 mos · São Paulo, São Paulo, Brazil · Remote

• Transitioned from Senior Product Designer to a hybrid PM/Design role, combining product strategy, discovery, and delivery with hands-on design execution.
• Backed by Founders Fund and General Catalyst, Alinea is a health tech that coordinates preventive care for beneficiaries to reduce healthcare costs for enterprise clients.
• KEY ACHIEVEMENTS:
• → Achieved 62% return rate in care plans after reaching 72% response rate (target: 60%) by implementing WhatsApp chatbot with design strategy for post-consultation follow-up.
• → Reduced support tickets by 65% and increased engineering delivery speed by 3x by leading migration from Ionic to React Native, prioritizing backlog aligned with leadership strategy and conducting UX audit of +200 tickets to inform feature redesign.
• → Reduced medical record completion time by 83% and increased consultation slots / day by 50% by co-leading development and design of AI Copilot for medical record automation.
• SCOPE:
• Led product strategy, discovery, and roadmap while maintaining hands-on design execution across mobile, web, and AI features
• Defined product vision, strategy, and roadmap aligned with business objectives and market opportunities
• Led discovery through clinical stakeholder interviews, user research, data analysis, and competitive benchmarking to prioritize high-impact initiatives
• Validated product-market fit through concierge MVPs, and iterative rollout strategies
• Orchestrated cross-functional execution across engineering, design, clinical, and CX teams for complex integrations (mobile apps, internal platforms, AI/LLM features)
• Managed high-risk technical initiatives including platform migrations and AI implementations, balancing speed with quality
• Designed end-to-end experiences: wireframes, prototypes, high-fidelity interfaces, and design system evolution
• Validated solutions through concierge MVPs, usability testing, and iterative rollouts

Sep 2022 – Dec 2023 · 1 yr 3 mos · São Paulo, São Paulo, Brazil · Remote

• KEY ACHIEVEMENTS:
• → Increased engagement, retention, and user value by designing and implementing a centralized in-app experience consolidating prescriptions and guidance from each user’s Nutrition Plan.
• → Improved operational efficiency and structured data and insights collection by creating and implementing medical consultation forms in Alinea’s back office.
• SCOPE:
• Led end-to-end design: discovery, research, ideation, prototyping, testing, and delivery
• Conducted user research (interviews, surveys, data analysis) and synthesized insights into personas, journeys, and flows
• Created wireframes, high-fidelity prototypes, and specs for scalable solutions
• Evolved Design System ensuring WCAG accessibility and visual consistency
• Collaborated cross-functionally with PM, Engineering, Data, Marketing, and Clinical teams within agile workflows
• Defined and tracked UX metrics (OKRs, NPS, task success, engagement) for continuous improvement
• Mentored junior designers and championed user-centered design in strategic discussions

Oct 2020 – Jul 2022 · 1 yr 9 mos · São Paulo, São Paulo, Brazil · Remote

• Global company specialized in credit solutions and financial data.
• KEY ACHIEVEMENTS:
• → Improved the user experience of consumer and business credit reports (SUS: from 66 to 97) through a full redesign, eliminating 100% of friction points identified in user interviews.
• → Reduced feature development time and improved desktop and mobile product experiences by co-creating a design system.

May 2020 – Sep 2020 · 4 mos · São Paulo, São Paulo, Brazil · Remote

• Estante Mágica is a social-impact startup that promotes education through the creation of children’s books written by students from partner schools.
• KEY ACHIEVEMENT:
• → Improvement in the experience within the core flow for parents and students when submitting illustrations and texts to create books on the SaaS.
• → Increased school acquisition conversion by implementing landing pages and digital campaigns.

Jan 2020 – Apr 2020 · 3 mos · Greater São Paulo Area · Hybrid

• Revelo is a digital recruiting platform that connects talent with companies seeking qualified professionals.
• KEY ACHIEVEMENT:
• → Restructured the application flow in the employer hub, improving navigation and overall experience.

Aug 2018 – Oct 2019 · 1 yr 2 mos · São Paulo, São Paulo, Brazil · On-site

• At OKE Studio, I led the creation of campaigns and key arts for corporate content, serving clients such as BRK and YouTube. I also developed full brand kits for clients like RioGaleão Airport and Braskem, with a focus on narrative clarity, visual consistency, and strategic impact. My work involved close collaboration with marketing, branding, and product teams to strengthen brand positioning and drive business value.

Feb 2018 – Jul 2018 · 5 mos · Rio de Janeiro, Rio de Janeiro, Brazil · On-site

• At Tátil Design, I worked primarily on packaging development for brands such as Rio SkinLab and Aché. I combined strategic perspective and creativity to build solutions that connected brand identity and consumer experience, ensuring both aesthetic and functional excellence. I collaborated closely with multidisciplinary teams, aligning product vision, branding, and market needs.

Jun 2014 – Feb 2018 · 3 yrs 8 mos · Rio de Janeiro, Rio de Janeiro, Brazil · On-site

• During my time at Casa 6D, I focused on developing logos and visual identities for brands such as Oliale, the German House (Casa Alemanha) at the Rio Olympics, and the high-end residential complex Frade Spot. I created visual solutions that distilled purpose and positioning, ensuring impact, clarity, and recognition. I also led creative processes alongside branding, architecture, and marketing teams.