Peter Kappes — Co-Founder
LinkedIn Top Robotics Marketer (20M+ Annual Reach) | Strategic Growth Leader Driving Industrial Robotics Adoption I lead full-funnel marketing and revenue growth for robotics companies, transforming complex innovation into scalable demand. My expertise bridges technical engineering, GTM strategy, and performance marketing to accelerate market penetration, proven by $200M+ in qualified pipelines and global media recognition. Proven Results in Robotics and Automation: ✓ Revenue Growth: Designed and executed campaigns generating $200M+ in qualified leads for House of Design Robotics, directly accelerating sales pipelines. ✓ Brand Authority: Scaled House of Design’s digital presence into one of the largest YouTube channels for a robotics integrator (12K+ subs, 3M+ views) and grew LinkedIn to 10.5K+ followers, establishing it as a top-tier Robotics Integrator resource. ✓ GTM Storytelling: Produced flagship content (e.g., Autovol’s $100M robotic facility), other content organically featured by ABC, CBS, Fox, NBC, up to 1B+ viewers. ✓ Enterprise Adoption: Drove adoption of automated building systems among Fortune & Global 500 leaders (Builders FirstSource, Bunnings) through targeted campaigns converting engineers, investors, and executives. ✓ PR & Messaging: Oversaw press strategy and press releases for House of Design, aligning technical capabilities with market demand. What I Bring to the Table • Demand Generation Engine: My campaigns don’t just generate views, they convert (500M+ lifetime tracked content views with proven ROI in robotics/industrial tech). • Cross-Functional Leadership: Partner with C-suite, sales, and engineering to turn marketing into a revenue center, not just a cost. • Vertical Agnostic: Proven demand gen expertise spanning robotics, construction, homebuilding, and relocation markets. Beyond Robotics: 🌄 Treasure Idaho: Built one of Idaho's largest relocation resources (74K monthly impressions) generating daily leads for realtors statewide - demonstrating repeatable demand gen playbooks beyond tech. The Backstory: Digital Dancers: At 23, I built a social media dance platform that outsold MC Hammer’s DanceJam, moving 10K+ DVDs globally and becoming one of YouTube’s first Partners (360M+ lifetime views). Hollywood Weddings: Ran a top-ranked LA videography studio, handpicked by the founder of WeddingWire and shortlisted by the President of Warner Bros. Engineering the Impossible: Filmed construction of the world’s largest timber frame construction and one of the most automated modular home robotic facilities in the world.
Stackforce AI infers this person is a Robotics and Digital Marketing expert with a strong entrepreneurial background.
Location: Boise, Idaho, United States
Experience: 22 yrs 4 mos
Skills
- Robotics
- Digital Marketing Strategy
- Entrepreneurship
- Real Estate
- Video Production
Career Highlights
- Generated $200M+ in qualified leads for robotics.
- Scaled digital presence to top-tier robotics resource.
- Drove enterprise adoption among Fortune 500 leaders.
Work Experience
Bots n' Beans
Business Owner (1 yr 6 mos)
Treasure Idaho
Business Owner (3 yrs 4 mos)
Builder's Film Studio
Business Owner (4 yrs 4 mos)
House of Design Robotics
Head of Marketing (7 yrs 4 mos)
Ark Encounter
Construction Documentation (1 yr 4 mos)
Self-employed
Business Owner (13 yrs 6 mos)
Digital Dancers
Business Owner (7 yrs 1 mo)
Education
at Video Symphony