Jul 2024 – Present · 1 yr 11 mos · Dubai, United Arab Emirates · Hybrid

Sep 2022 – Jun 2024 · 1 yr 9 mos · Dubai, United Arab Emirates · Hybrid

• Led transformative projects, elevated user experiences.
• Collaborated with cross-functional teams; to drive success.
• Delivered 34 projects, surpassing goals, deadlines.
• Most-Proud-Of Projects
• [Dubai.ae]: Created Dubai City Portal with accessibility in mind for universal user, serving 9+ million users + DubaiAI integration as a sole designer for web and app integration.
• [Smart GRP]: Enhanced Governmental Resource Planning portal, +60% user engagement, -20% task on time.
• [GU Design System]: Designed a collaborative design system to unify the experience through all governmental entities.
• Additionally, I played a pivotal role in redesigning DubaiNow Super App, UAE Pass web app, Carbon Credit Platform for Dubai Municipality and Jood.ae for Dubai Development Authority donation platform.

Oct 2021 – Sep 2022 · 11 mos · Düsseldorf, Germany

• Cut top-up module development time by 20%, enabling rapid user-focused improvements and delivered that small addition to the design system of Vodafone DE.
• Raised user satisfaction by 15% through an intuitive design, earning five-star reviews.
• Led a redesign in my top-up scope for plain user persona, resulting in 25% higher user engagement and increased usage time.
• Achievements
• Collaborated 'Auto Top-Up' addition simplified the UI, resulting in a 20% retention increase and 15% more top-up revenue. Small changes, big impact deriving over than 10 Million Euros.
• Heavily involved in Vodafone DE design system.

Apr 2021 – Oct 2021 · 6 mos · København, Capital Region, Denmark · Remote

• Managed to improve the business of an international IT - Corporate Social Value (CSV) company localized in Norway, England, Denmark, Finland, USA and Finland
• Achievements
• Succeeded in enhancing the Net Promoter Score (NPS score) from 2/10 to 8/10 for their accounting dashboard.
• Managed to develop a better usability and accessibility for web and mobile app.
• Delivered wireframes, design patterns, prototypes and assets for the client and then to the development team.
• Working with Scandinavian clients offshore and Ensure being up to date with the latest needed technologies aiding the Client’s projects needs and delivery.

Jan 2020 – Jan 2021 · 1 yr · New York City Metropolitan Area

• Delivered 3 web applications and 4 mobile apps for local and international
• investors.
• Received 95% positive feedback on UX researches and UI designs.
• Completed projects an average of 80% before deadline.
• Projects:
• EGYTrend - Trading App (https://apps.apple.com/ae/app/egytrend/id1661821276)
• Emagles Website , Admin Dashboard & Video conference (www.emagles.com )
• EGID website revamp (www.egidegypt.com)
• Al Gebaly Farm Dashboard
• MedCap Securities Trading Mobile app
• EGID Investor Relations mobile app
• BlueRits Mobile app

Jan 2016 – Mar 2021 · 5 yrs 2 mos · Cairo, Egypt · Remote

• Creating user-centric design solutions, collaborating with teams, and meeting deadlines while ensuring client satisfaction.
• Projects
• Unlock Leads Management - Enable enhanced lead management capabilities for service providers.
• Kalamna.org - Enhance Arabic kids' learning with engaging content and iterative design.
• Doctors Gate - Create a telemedicine app for doctors and patients.
• Leads.net - Empowering businesses with valuable lead generation data.
• Determinds - Revamping website.
• Other small projects: BetterLife Kids - Click Agency - .. and many more.

Jan 2008 – Jan 2017 · 9 yrs

• My journey into design began humbly.. sketching in open spaces around my small town in Qalyubia, Egypt. What started as a side business creating commissioned artwork evolved into something more meaningful when I began volunteering my design skills for community publishing and printing projects. I discovered joy in refining my craft while helping others bring their visions to life.
• This natural progression from traditional art to digital design led me to a pivotal decision:
• "following my creative passion instead of pursuing an engineering degree."
• This authentic path guided me naturally into digital product design, where I could blend my artistic empathy with problem-solving skills.