Philip Madeley

Design Manager

Singapore, Singapore23 yrs 6 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led design teams for Southeast Asia's leading super app.
Developed user safety features enhancing trust and security.
Directed award-winning game projects with international impact.

Stackforce AI infers this person is a UX and Interaction Design expert in B2C and B2B sectors.

Contact

Skills

Core Skills

User Experience DesignDesign StrategyDesign LeadershipInteraction DesignCross-functional CollaborationHuman-centered DesignUx DesignFrontend DevelopmentArt DirectionGame DevelopmentWeb DevelopmentGraphic DesignWeb Design

Other Skills

User-centered DesignTeam LeadershipSafety and Security DesignAI ProductivityRapid PrototypingTypographyInformation ArchitectureWireframesConcept DesignLogo DesignStoryboardingBranding & IdentityQuantitative ResearchContent StrategyInteractive Advertising

Experience

23 yrs 6 mos

Total Experience

3 yrs 4 mos

Average Tenure

7 yrs 9 mos

Current Experience

Grab

3 roles

Senior Product Design Manager

Oct 2021 – Present · 4 yrs 7 mos · Singapore

February 2023 - Present: Currently serving as the Senior Design Manager, responsible for overseeing design teams for Grab's online food and mart delivery verticals.
November 2022 - January 2023: Previously held the role of Senior Design Manager for Grab Financial Group, with a specific focus on managing Insurance, FinTrust, FinID, and the recently launched Web3 Wallet in Singapore.
March 2019 - September 2022: Started as the Design Manager and later promoted to Senior Design Manager for Grab's User Trust, Identity, Safety, and Security design teams.

User Experience DesignDesign StrategyUser-centered DesignTeam Leadership

Product Design Manager

Promoted

Mar 2019 – Sep 2021 · 2 yrs 6 mos · Singapore

From March 2019 to November 2022, I held the role of Design Manager and subsequently Senior Design Manager for Grab's User Trust, Identity, Safety, and Security design teams. In this capacity, I provided design leadership, overseeing a team of 5 product designers. Together, we crafted robust and scalable user experiences, focusing on crucial aspects of safety, security, and trust for consumers, drivers, and merchants across the Grab platform.
Our collaborative projects included the development of impactful features such as the Safety Centre, Audio Recording, Telematics for Driver Safety Report, innovative authorization solutions, and the creation of GrabDefence—a B2B product designed to deliver security solutions to enterprises.
During the Covid-19 pandemic, I spearheaded a trust enablement framework, the backbone of Safety and GrabProtect, offering assurance to drivers and consumers using Grab services.

User Experience DesignDesign LeadershipSafety and Security Design

Lead Product Designer

Jul 2018 – Mar 2019 · 8 mos · Singapore

Lead product designer for the Growth team.
Some background on Grab:
Grab is more than just the leading ride-hailing and mobile payments app in Southeast Asia. We use data and technology to improve everything from transportation to payments and logistics across a region of more than 620 million people. Working with governments, drivers, passengers, and charities, we aim to unlock the true potential of the region by solving problems that hinder progress.
Grab began as a taxi-hailing app in 2012, but has extended its product platform to include private car services (GrabCar & GrabShare), motorcycle taxis (GrabBike), social carpooling (GrabHitch) and last mile delivery (GrabExpress). We are focused on pioneering new commuting alternatives for drivers and passengers with an emphasis on speed, safety, and reliability. Currently we offer services in Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam; however, we also have R&D offices in Bangalore, Beijing, & Seattle.

User Experience DesignDesign Leadership

Google

Senior Interaction Designer

Oct 2016 – Jun 2018 · 1 yr 8 mos · Singapore · On-site

Worked with cross functional teams in Singapore and globally on building products for the NBU (Next Billion Users) org. I worked horizontally across products that focused on making the Internet more accessible and useful for people in India, Brazil, Nigeria, and Indonesia. Products included, Tez - a payments app for India, Datally - a data monitoring app, Google Go - a streamlined version of the Google Search app, Neighbourly - a hyperlocal question/answer app, and Google Station - a web portal connecting millions with free wifi through train stations.

Interaction DesignCross-functional Collaboration

Amazon

Senior Interaction Designer

Sep 2015 – Oct 2016 · 1 yr 1 mo · Within 23 wards, Tokyo, Japan

Utilised a human-centered design approach with a working-backwards methodology to explore complex problems for Amazon Japan’s custom advertising solutions and user experience team.

Interaction DesignHuman-centered Design

Metaps

UX and Frontend Designer

Jun 2013 – Aug 2015 · 2 yrs 2 mos · Within 23 wards, Tokyo, Japan · On-site

Visualised, owned and executed a full-process design workflow, focusing on interactive solutions for leading app analytics platform.
Lead UX designer for user-generated content app — Spike Box and analytical products:
Exchanger, DirectTap, and OfferBoard.
Developed interactive prototypes to demonstrate design intent and test user experience with
cross-functional teams.
Collaborated with product managers, engineers, and business teams through all parts of the product development and lifecycle.

UX DesignFrontend Development

Klab inc.

Art Director

Jan 2012 – Jun 2013 · 1 yr 5 mos · Within 23 wards, Tokyo, Japan · On-site

Directed the development of the style guide, visual production, and user experience for KLab's inaugural international iOS and Android game, "Lord of the Dragons," as well as its subsequent release, "Eternal Uprising."
Pioneered in-app Facebook initiatives for "Lord of the Dragons," resulting in the generation of over 9,000 organic unpaid Likes through in-game events in less than three months.
Chosen from among 140 entries by KLab's board of directors to lead an original and independently conceived game project, which subsequently led to further collaboration with a biotech company focused on researching a cloud-based DNA app.

Art DirectionGame Development

Dagmusic sound studio

UX and Frontend Designer

Oct 2007 – Dec 2011 · 4 yrs 2 mos · Within 23 wards, Tokyo, Japan

Managed all creative development, implementation, and execution of Dagmusic’s design and
web development. Streamlined all design operations and revolutionized the company’s brand
identity to attract some the world’s biggest game clients: Konami, Capcom, Nintendo,
Square Enix and Bandai Namco Games.

UX DesignWeb Development

Freelance

Freelance Graphic and Web Designer

Jul 2002 – Oct 2007 · 5 yrs 3 mos · U.K, Japan

Built custom end-to-end client websites from mockups to pixel-perfect HTML & CSS. Created original logos and brand identities from sketches through to high-fidelity vectors.

Graphic DesignWeb Design