Apr 2024 – Aug 2025 · 1 yr 4 mos · Bengaluru, Karnataka, India

Jun 2022 – Mar 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India

• As a design leader at Yubi, I’m charged with leading a team of designers to create innovative and effective designs that meet business goals and user needs. I’m responsible for managing the design process, ensuring that designers have the resources, tools, and support they need to create successful products and experiences.
• I lead all product charters including platforms from Yubi (credit stack), Spocto (collections stack) and Aspero (fixed income stack)
• I’m constantly learning and refining a variety of skills, including strategic thinking, design thinking, team management, project management, and communication. I balance creative vision with practical considerations, such as budget, timelines, and technical feasibility. Strive to be able to inspire and motivate teams, foster a culture of collaboration and experimentation, and create a shared vision for the design direction.

May 2022 – Jun 2022 · 1 mo · Hybrid

• At Walmart, I’m part of the International User Experience team that owns and designs Walmart’s E-Commerce experience around the globe. I’m the Domain Lead for Accounts, Identity, Membership, Ad Experience, Acquire and Re-Engage where I’m responsible for UX initiatives, leadership and supporting multiple squads that contributes to business and product growth. I use my hybrid set of skills that range from Research, UX and VD to design end-to-end experiences for an evolving presence in the web and mobile platforms. I heavily focus on Accessibility and work with SMEs to improve designs in every way possible. I represent UX and am a part of strategic planning leads to plan, estimate and deliver results. I'm part of the design thinking coach team that conducts workshops and learning sessions within the org to help share the knowledge of design.

Jul 2020 – May 2022 · 1 yr 10 mos · Hybrid

Oct 2016 – Jul 2020 · 3 yrs 9 mos · Bengaluru Area, India

• At Glance (a InMobi Group company) as a senior member, I led multiple user experience initiatives that were focused on increasing daily active users, engagement and overall business growth through thoughtful solutions. Through analyzing user data, metrics and by doing various experiments in design sprints I have crafted user experience for the web product of Glance (experience.glance.com) and the mobile app experience that has significantly increased reactivation and engagement goals. I also led the end to end web experience of Glance.com to elevate brand value and awareness.
• I have worked on R&D for the product experience and inspired a integrated design experience for the organization which brings Content - Brand - Product experiences together.
• While at InMobi, I was responsible for the entire web experience of inmobi.com where the goal was to encourage users to understand and explore product offerings and make direct purchases form the website. With experimentation of hypothesis and assumptions via data and insights using optimization tools, I have led initiatives that improve conversion funnels and engagement metrics.
• I also led the brand experience for InMobi and Glance while also mentoring other designers.

Jan 2016 – Oct 2016 · 9 mos · Bengaluru Area, India

• Upskillist, previously Shaw Academy, the largest live online educators on the planet, in being a part of shaping a worldwide experience for Millions of people looking to learn, improve and gain skills that they come for. Lead the Design function, which supports parallel to the Tech and Marketing functions. Dedicated to solving business problems and think via data to increase conversions and engagement. Re-branded the company and elevated design approach to different product launches. Changed the way the org develops new products and services.

Apr 2014 – Jan 2016 · 1 yr 9 mos · Bangalore

• Design at Flipkart, one of India’s leading ecommerce marketplace.
• As a Sr. Visual Designer, I have worked extensively on major events that helped shape flipkart for today & tomorrow. I Lead one of the biggest team which caters to more than 80% of Flipkart’s Business Verticals such as Electronics, Large Appliance, Home, FMCG & Auto in Visual Design for Desktop and Mobile.
• Roles & Responsibilities:
• Team Management: Lead a team of 7-10 designers.
• Responsible for conceptualization and implementation of design of solutions that meet marketing strategies from concept to completion.
• Provide feedback and design guidance to plan and execute high level design solutions to the team.
• Ideate, Conceptualise and execute designs for high level events such as TheBigBillionDays (2014 & 2015), ThumbThing (2015), #DidYouKnow, BookMarkiT, DealsOnWheels and many many more.
• Set process and guidelines for everyday activity aligning with internal & Business teams.
• Works closely with stakeholders, marketing teams, user experience experts, designers, copywriters, product managers, technology, business analysts and external agencies to deliver on overall strategy.
• Leading more 80% of flipkart’s Business verticals in Design requirement.
• Manage an entire marketing campaign, production of specific pieces, and demonstrate an ability to keep team members working within established deadlines.
• Defining the form and content of design information.
• Manages individual effort for projects according to monthly, quarterly and annual plans by breaking down larger tasks into smaller pieces.
• Ownership of design matters and approvals with quality control and hygiene check.
• Actively lead brainstorming and ideation process.
• Experience of VX planning, use case preparation and wireframe development.
• Provide guidance, reference and direction to team members.
• Hands-on design skills (Adobe Creative Suite) (Sketch, Zeplin).
• Report to Head of Design who then reports to CTO.

May 2013 – Apr 2014 · 11 mos · Bangalore

May 2012 – May 2013 · 1 yr · Bangalore

• Graphic designing, Concept development for Games and Apps
• Involved in In-House Marketing assets- Advertisement Banners and campaigns and events
• Worked on an (vector art style ) Online Game for a client ( Dress up based game Using Photoshop and Flash)
• Mock ups for Mobile Games & Apps, icons, banners.
• Mock ups for Websites, UI creations, Visualization
• Working on IPhone App (Under production)