Apr 2024 – Apr 2025 · 1 yr · Bengaluru, Karnataka, India · On-site

• Led Delhivery’s last-mile logistics payouts and capacity building products, achieving significant cost savings and capacity enhancements.
• Engineered a dynamic payout engine, allowing operational adjustments that cut shipment costs by 3%.
• Introduced a “Stores” delivery channel, unlocking 20% additional daily capacity in high-demand zones.
• Revamped the hiring process, increasing referral leads by 10% and reducing rider acquisition costs by 20%.

Jul 2023 – Mar 2024 · 8 mos · Bengaluru, Karnataka

Aug 2022 – Jun 2023 · 10 mos

• Spearheaded the product vision to consumerize the app aimed at improving the supply of delivery partners and boosting rider's performance and productivity
• Improve supply, number of active riders
• Built self-serve activation: Nudge driven training, profile completion and first order delivery - Reduced time between signup and first order delivery from 3 days to 18 hours
• Identified rider induced errors as a key deterrent that kept our active supply numbers low. Hence, designed and built 'poka-yoke' type login process to cut partner induced erros by ~1500 points
• High NPS leads to a higher organic supply
• Improved NPS from 15 to 22 points by fixing our customer support practises, revamped tech and processes to resolve 100% issues rasied by partners and significantly dropping our response times for critical issues
• Led user-centric initiatives like app hackathons and product team field visits. Resulted in identifying 35+ bugs and uncovering ways to gamify delivery rate card

Jul 2021 – Jul 2022 · 1 yr

• Growth & product leader, built GTM, launched and scaled a B2B FinTech product. Iterated through 2 MVPs to find profitability for TransportBook. In the process I led and managed growth, product and date analytics.
• Grew GMV @45% MoM for six months. Scaled it from a few lakhs to Rs 1 crore transacted per day
• Led the user research and launched habit forming product features - wallets and bulk payments
• Launched milestone based loyalty rewards programs, that doubled our power users cohort
• Still hungry for profitability, rapidly built and iterated though 2 MVPs
• Lending service: Conducted user and market research, to launch a lending service for an massively underserved cohort i.e. truck owners with <15 trucks. 95%+ loans are raised from peers and broken networks @1.5-3% per month
• Commission based truck suppley service: Leveraged our database of 5lakh+ truck statuses and loations, to make trucks available at 5-10% lower rates.
• Led initiative to aggressively cut down our marketing costs while retaining similar downloads
• Changed acquistion mix from only 20% organic to >95% organic within 3 months. Saved 85% of marketing costs.

Aug 2020 – Jun 2021 · 10 mos

• Scaled TransportBook from less than 5k to 1 million+ downloads
• Built acquisition and reengagement attribution tech stacks to run our marketing activities efficiently. Achieved one fo the lowest CAC in transport apps category( validated through competitor marketing research)
• Led design and requirements for crafting A/B and multivariate testing capable internal tools to maintain a healthy user activation rate of 25-30% and retention @ 18-20%

Jan 2020 – Apr 2020 · 3 mos

• Led Referrals - product roadmap, rewards and campaigns
• . 250 bps growth within 4 weeks
• Led payment partnerships
• . Integrated with all the key wallets available at that time
• . Discounted 180k+ transactions, amounting to over 25k rides

Jun 2019 – Dec 2019 · 6 mos

• •. Managed revenue (~18% of Company's revenue) of 200 plus locations. Optimised ops and marketing activities

Oct 2017 – May 2019 · 1 yr 7 mos · Chennai Area, India

• •. Project Lead for two wheeler and three wheeler Li-ion battery packs

Apr 2017 – Aug 2017 · 4 mos

• •. Understood client's problem statements and designed POCs in the data acquisition signal processing domain

Jan 2016 – Mar 2017 · 1 yr 2 mos

• •. Achieved 1 million USD sales target with the key semi-conductor and academic institution based accounts for 2 consecutive years. Among the top 1% Sales Consultants a NI Globally

May 2014 – Dec 2015 · 1 yr 7 mos

Jan 2013 – Oct 2013 · 9 mos

Jul 2011 – Dec 2011 · 5 mos · Chennai Area, India · On-site

• Research, benchmarked and completed sepcification of key components for Vestas 164, the world's largest wind turbine (164m diameter) at the time

Aug 2010 – Aug 2011 · 1 yr · Pilani

Jun 2010 – Jul 2011 · 1 yr 1 mo · Pilani

May 2010 – Jul 2010 · 2 mos · Kochi,India