Pooja Crahen

Product Manager

New York, New York, United States13 yrs experience
Most Likely To SwitchAI Enabled

Key Highlights

  • 2x Tableau Zen Master and former Tableau Ambassador
  • Led successful dbt Cloud implementation at Okta
  • Global speaker at major industry conferences
Stackforce AI infers this person is a SaaS analytics leader with expertise in data modeling and AI-driven solutions.

Contact

Skills

Core Skills

Data AnalyticsLeadershipData ModelingArtificial Intelligence (ai)

Other Skills

Thought LeadershipEnablementData VisualizationdbtROI OptimizationData TrustDevOpsCI/CDBusiness StrategyBusiness AnalysisBusiness Process MappingTime ManagementMicrosoft ExcelAgile MethodologiesSQL

About

- Seasoned data practitioner focused on scaling AI-ready strategy in a security-first environment, maximizing ROI on data investments, and driving business transformation through trusted insights, modern architecture, and high-impact team development - 2x Tableau Zen Master, Former Tableau Public Featured Author, Former Tableau Ambassador, Data + Women host @ Philadelphia - Pluralsight Video Content author - Advanced Tableau courses on technical concepts and mature visual designs Thought Leadership - Global Speaker - dbt Coalesce 2025 - Las Vegas, NV - Snowflake Summit 2025 - San Francisco, CA - Tableau Conference 2018 - New Orleans, LA - Pluralsight LIVE! - Salt Lake City, UT - Tableau User Group - Tokyo | Singapore | Washington, DC | Madison, WI | Rochester, NY | Philadelphia, PA | Denver, CO | Las Vegas, NV

Experience

13 yrs
Total Experience
2 yrs 7 mos
Average Tenure
3 yrs 6 mos
Current Experience

Okta

2 roles

Senior Manager, Analytics Engineering

Feb 2026Present · 4 mos · Victor, New York, United States

Artificial Intelligence (AI)Data ModelingThought LeadershipEnablementData AnalyticsData Visualization+1

Principal Analytics Engineer

Dec 2022Feb 2026 · 3 yrs 2 mos · Victor, New York, United States

  • Transformed a legacy reporting stack into a robust, modular, scalable dbt-core based architecture thereby increasing data model development velocity by 3x which further helped reduce manual rework across teams
  • Successfully developed the strategy and led implementation of dbt Cloud aligning technical and business stakeholders to drive adoption; realized significant ROI through reduced engineering efforts, optimized costs and improved data trust
  • Led dbt enablement workshops, resulting in a more skilled workforce serving our complex and hybrid data environments (commercial and federal)
  • Developed AI-Ready, resilient dbt models for Okta’s multi-product ecosystem - enabling scalable adoption and usage tracking across varying grains and increasing confidence in product KPIs
  • Embedded DevOps and CI/CD principles into analytics workflows (GitHub actions, testing, documentation), cutting pipeline errors by over 50% and improving model deployment consistency across both commercial and federally regulated environments
  • Created a library of reusable macros and dynamic modeling templates, reducing time-to-insight for new product features by 70% to ensure reporting consistency across teams
  • Partnered with GTM, product and engineering leaders to establish trusted source-of-truth metrics using the RAPID framework, driving faster decision-making and improving collaboration across 10+ departments
  • Delivered a talk at Snowflake Summit 2025, showcasing Okta’s modern data architecture, AI readiness strategy and business value realized through dbt + Snowflake
LeadershipData AnalyticsArtificial Intelligence (AI)Thought LeadershipData ModelingEnablement+1

Pluralsight

4 roles

Director of Analytics Engineering - Product

Apr 2021Dec 2022 · 1 yr 8 mos

Data Modeling

Analytics Engineering Manager - Marketing

Nov 2019Apr 2021 · 1 yr 5 mos

  • Lead a team of marketing analytics engineers to enhance and enrich existing datasets to accommodate constantly changing business logic
  • Ensured stakeholder access to project deliverable is frictionless and in compliance with project agreements
  • Proactively collaborated with cross-functional teams like finance, revenue, experience and sales to better understand business needs and to solve for complex analytics projects
  • Coached team members concepts and tooling with using Tableau and Alteryx to help them succeed in their roles
Data Modeling

Video Content Author

Jun 2019Dec 2022 · 3 yrs 6 mos

  • Tableau Desktop Specialist: Connecting to and Preparing Data https://www.pluralsight.com/courses/tableau-desktop-specialist-preparing-connecting-data-cert
  • Tableau Desktop Specialist: Exploring and Analyzing Data
  • https://www.pluralsight.com/courses/tableau-desktop-specialist-exploring-analyzing-data-cert
  • Tableau Desktop Specialist: Sharing Insights
  • https://www.pluralsight.com/courses/tableau-desktop-specialist-sharing-insights-cert
  • Tableau Desktop Specialist: Understanding Tableau Concepts
  • https://www.pluralsight.com/courses/tableau-desktop-specialist-understand-concepts-cert

Lead Analytics Engineer

Jun 2018Nov 2019 · 1 yr 5 mos

  • Gathered and refined business requirements via iterative discussion with stakeholders in order to establish project scope and documentation
  • Effectively used GitHub to document and track project readiness
  • Frequently enhanced and enriched existing datasets in order to accommodate new and changing business logic
  • Using SQL and Alteryx, transformed requirements into certified Tableau data sources to drive accuracy and informed decision making process
  • Mastered data curation and data transformation methods and offered optimal and creative solutions to complex business needs
  • Created, maintained and shared feature-rich data visualizations using Tableau
  • Ensured stakeholder access to project deliverable is frictionless and in compliance with rules and constraints laid out in agreement documents
  • Worked with the Marketing team to perform an in-depth pipeline creation/pipeline generation analysis using Salesforce (SFDC) data to drive strategy and to assist executive leaders make informed decisions
  • Proactively collaborated with cross-functional teams like finance, marketing, experience and sales to better understand business needs and to solve for complex analytics projects
  • Coached team members concepts and tooling with using Tableau and Alteryx to help them succeed in their roles
Data Modeling

Comcast

2 roles

Lead Analyst, Visualizations

Promoted

Feb 2018Jun 2018 · 4 mos

  • As a Lead Analyst in Enterprise Business Intelligence (EBI) team, my job involves using Tableau on a day to day basis. I am involved in high stake projects that require deep analytical skills, using visual best practices and seeking feedback from stakeholders to ensure product satisfaction.
  • I use Tableau for media analysis, customer analytics and product usage metrics. I also assist in building our Center of Excellence for Tableau and co-host Comcast's internal Data + Women initiative where we do hands on demos, tips and tricks using Tableau and creating effective dashboards to maximize adoption.
  • I work closely with business stakeholders to deliver timely products that are used in decision making processes
  • Responsibilities:
  • Collaborated with stakeholders across the business to develop best-in-class interactive experiences that meet the business objectives of the organization and advance our data visualization positioning and information-based decision making
  • Collaborated with architects to ensure effective utilization of enterprise tools and platforms and to optimize solution performance using visualization best practices
  • Fostered partnerships and industry relationships to strengthen Comcast's position in the field
  • Rapidly designed, prototyped and iterated on creative concepts
  • Created and refined data visualization guidelines, toolkits and processes
  • Attended conferences and meet-ups to remain knowledgeable in current trends and maintain involvement with the outside visualization community
  • Possessed sound understanding of data structures for analytics and query languages (e.g. SQL)

Sr. Visualizations Analyst

Oct 2016Feb 2018 · 1 yr 4 mos

Turning technologies

Business Intelligence Analyst

Jun 2014Oct 2016 · 2 yrs 4 mos · Youngstown-Warren area

  • As a Business Intelligence Analyst I was responsible for working with the Product Management team to provide business validation for new projects proposed and to assist in gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met
  • Extensively used Tableau Desktop and Tableau Online to create, maintain and share data visualizations/reports across the organization to assist with internal and external analytics

Nebraska department of health and human services

Senior Business Analyst

Mar 2013Mar 2014 · 1 yr · Lincoln, Nebraska Metropolitan Area

  • NE Medicaid was required to be in compliance with CMS standards for ICD-10 Coding Structure by October 1 2014. I worked on reference subsystems and helped determine user needs to remediate any defects in current processes.

Education

Drexel University

Bachelor's degree — Chemical Engineering

Jan 2004Jan 2009

Sullivan University

Master's degree

Jan 2011Jan 2013

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