Sep 2025 – Present · 8 mos

• Building Video Intelligence at Ukumi Labs.
• Ukumi stands for , Universal Knowledge and Understanding of MedIa.
• Ukumi is creating the intelligence infrastructure layer for video.
• We're building the missing structured understanding layer that processes raw footage into machine-readable metafiles - enabling 10x faster workflows and fundamentally changing how we work with video.

Oct 2020 – Jul 2023 · 2 yrs 9 mos

• ~$93M research-tech ecosystem serving 5M+ users
• Charter: Led product strategy, research, and UX org design across three AI products:
• RDiscovery – literature-discovery app + API
• Paperpal – AI writing assistant (browser app, Chrome extension, Word plugin)
• Prime – cross-product subscription bundle
• Built unified design systems, shared vocabulary, and lifecycle-based integration to drive cross-product engagement and growth.
• Team Design
• Built a cross-functional design organization for PLG using a pod-based structure, with a Visual Design and Design Ops center of excellence supporting Product, GTM, and Brand.
• Established first UXR function, enabling experimentation->insight - backed roadmap decisions and shortening validation cycles.
• Introduced weekly design reviews and cross-pod share-outs that improved problem alignment and sped up iteration.
• RDiscovery
• Launched the RDiscovery mobile app for B2C users - establishing product foundations, user journeys, and GTM alignment. Acquired the first 10000 customers to understand behaviors + mental models of reading and listening of research papers.
• Rated 4.6/5 on App Store with 3Mill+ Downloads.
• Core responsibility was feed personalisation.
• Prime Subscription
• Led stakeholder workshops to define the subscription-bundling strategy.
• Used VoC experimentation to advocate for a value-based, lifecycle-driven bundle.
• Secured C-suite alignment and Led the launch that added $750K MRR in one quarter.

Jul 2019 – Oct 2020 · 1 yr 3 mos

• Owned the post-purchase experience for Asia + Rest of World, with mandate to reduce support load, build trust, and improve outcomes during multi-stage, emotionally stressful academic publishing journeys.
• 1. Redesigned the customer order platform (B2C) and editorial workbench (B2B) to reduce friction and clarify workflows. Reworked the underlying data model with manuscript-level versioning, cutting reorder-related support calls by ~86% and enabling self-serve reorders (~46% of revenue).
• 2. Designed self-serve, localized invoice flows aligned with academic reimbursement requirements, reducing invoice-related support volume by ~60%.
• 3. Simplified how editors receive and manage work by improving subject matter and task matching, and deadline visibility - reducing SLA breaches by ~42% and improving turnaround by ~6 hours.
• 4. Introduced a multi-sided rating system to strengthen trust and feedback between researchers and editors, increasing repeat use by ~32% and reducing disputes by ~28%.

Jan 2019 – Sep 2020 · 1 yr 8 mos · London, United Kingdom · Hybrid

• Designed a progressive meditation challenge system (4-, 12-, and 30-day tracks) that brought studio practitioners' sense of accomplishment and ritual into Beeja Meditation's mobile app. Built habit loops through milestone celebrations and visible progress tracking, translating the emotional rewards of in-person practice into lightweight digital wins. Drove 16% increase in Monthly Active Users and 12% reduction in churn.

Sep 2016 – Dec 2018 · 2 yrs 3 mos · Mumbai Area, India

• 11th employee of an InsureTech start-up that scaled to 300+ employees.
• Strategized and led the overhaul of Coverfox’s car insurance quote-to-purchase flow, growing self-serve sales from 5% to 65% and saving $5M annually in call-center costs. Prioritized improvements using funnel data, collaborated with design and engineering, and launched across web and mobile to shift user behavior at scale.
• Launched a new term life insurance product line, acquiring 4,000+ monthly policies and generating $1.1M in premiums. Defined a segmented customer journey based on user education and purchase behavior, leading to higher conversion and NPS uplift. Drove roadmap, GTM coordination, and continuous flow optimization based on user feedback and funnel data.
• Led the development and launch of Coverdrive, a POS app enabling India’s IRDA-registered agents to sell insurance digitally. Activated a previously underutilized distribution channel through automation tools like premium calculators and real-time dashboards. The initiative drove 300% growth in earned premiums, increased agent income by 2.5x, and established Coverdrive as a core revenue contributor.

Sep 2014 – Sep 2016 · 2 yrs · Mumbai Area, India

May 2011 – Mar 2012 · 10 mos

May 2010 – Dec 2010 · 7 mos