Feb 2022 – Jan 2026 · 3 yrs 11 mos · Bengaluru, Karnataka, India · On-site

• Recognized as a 4-star Performer for 3 consecutive years, an achievement awarded to only the top 5% of employees, reflecting a commitment to excellence and consistent results.
• Areas of Expertise:
• Leadership: Photographers, Stylists, Makeup artists, image editors, 3d artists, graphic designers, studio assistants
• Development: Image Benchmarks, Brand language and communications
• Strategy: Content creation as per the brand’s requirements
• Management: Creative projects, Stakeholders and vendor relationships
• Efficiency: Budget Adherence, Studio productivity and Quality
• Responsibilities:
• Photoshoot Curation & Art Direction: Curated and directed photoshoot benchmarks across Max, Lifestyle, Home Centre, and Babyshop, covering social media, website, email, push, and SMS channels.
• Comprehensive Team Management: Manage a team of 33 professionals, including photographers, stylists, makeup artists, editors, video editors, graphic designers, 3D artists, and studio assistants.
• Catalogue Imagery Management: Oversee the entire process of website and social media marketing imagery from pre-production to post-production for Lifestyle, Max, Home Centre, and Babyshop.

Feb 2019 – Feb 2022 · 3 yrs · Bangalore · On-site

• Recognized as a 5-star Performer for 3 consecutive years, reflecting a commitment to excellence and consistent results.
• Areas of Expertise:
• Leadership: Photographers, Stylists, Makeup artists, image editors, video editors, Content writers, social media interns and Fashion consultants
• Development: Image Benchmarks, Brand language and communications
• Strategy: Content creation as per the brand’s requirements
• Management: Creative projects, Stakeholders and vendor relationships
• Efficiency: Budget Adherence, Studio productivity and Quality
• Responsibilities:
• Brand Identity Development: Worked closely with the CEO to build a strong brand identity, contributing to website development and launching 10 stores across India in 2019.
• Innovative Cataloging Process: Designed a concept-specific luxury rental cataloguing process, leading the initiative with creativity and attention to detail.
• Campaign Management: Managed cataloguing and marketing campaigns from start to finish, ensuring effective execution and alignment with brand strategy.
• Team Leadership: Led a multidisciplinary team of content writers, stylists, photographers, videographers, and editors to deliver high-quality content and campaigns.

Aug 2018 – Jan 2019 · 5 mos · Bangalore Area, India

• Promoted to Studio Manager within 2 months of joining as Senior Stylist.
• Areas of Expertise:
• Leadership: Photographers, Stylists, Makeup artists, image editors & video editors
• Strategy: Content creation as per the brand’s requirements
• Management: Creative projects, Stakeholders and vendor relationships
• Efficiency: Budget Adherence, Studio productivity and Quality
• Responsibilities:
• Client & Brand Manager Coordination: Work closely with clients and Brand Managers to understand the requirements for projects and photoshoots.
• End-to-End Project Management: Handle projects and photoshoots from start to finish, ensuring seamless execution with the team.
• Team Briefing: Provide detailed briefings to the team, clearly outlining project requirements and expectations.
• Model Coordination: Coordinate with modelling agencies to book models that align with brand needs.
• Studio Management: Oversee the operation of three studios, including planning and managing day and night shifts.
• Final Quality Control: Perform final quality checks before delivering completed projects to ensure they meet the highest standards.

Jun 2018 – Jul 2018 · 1 mo · Bangaon Area, India

Dec 2017 – Jan 2017 · 1 mo · Gurgaon, India

• Banner Photoshoot
• Curated Looks as per the theme and brand guidelines.
• Gave references for the overall look, makeup & hairstyles for all the looks.
• Gave references for post production editing of the looks. (GIFS)
• Ordered products for the shoot.
• Co-ordinated with models.
• Sourced all the secondary products (Bags, jewelry & footwear) to complete the looks.
• Sourced all the props for the photoshoot as per the requirement.
• On set management of all the looks for all the models.

Feb 2016 – Dec 2017 · 1 yr 10 mos · bangalore

• Social Media Marketing Management for voonik and mr voonik.
• Styling and scripting for the photoshoots & the Videos.
• Content for Blogs, styling related banners, e-mailers, social media posts.
• Sourcing of props and costumes for the photoshoots.
• Co-ordinating the whole photoshoot which includes, models, hair stylist etc.
• Make up for photoshoots & Videos.
• Conceptualization for photoshoots & Videos.
• Framing rules for personalized (bodyshape related) product feed.
• Extensive Trend Research and curate trend books for each season.
• Making Social Media posts on photoshop for fb, twitter & instagram.
• Detailed Primary (Market research) & secondary research for developing Story line for each season for
• voonik's private label.
• Development of designs & tech packs (Kurtis, Lehengas) for voonik's private label.
• Sourcing of trims from the market as per the designs to be developed. (samples)
• Blogging
• Quality check
• Personal style recommendations to the customers.
• Handling Plus size category, Lingerie & Beauty.
• Curating handpicked collections for style lounge.

Aug 2015 – Oct 2015 · 2 mos

• Worked for shows like Hanuman, Piya rangrez, Gulmohar grand.
• Worked for an Indo- chinese Movie " Xuan Zang"
• Handling a team of 6 tailors, 1 pattern maker and 4 hand embroidery craftsmen.
• Overseeing production
• Co-ordinating with all the creative heads to get the requirements about the costumes.
• Sourcing the fabrics and the trims from the market for developing the costumes.
• Explaining the details about the costumes to the pattern maker and the tailors.
• Keeping the records of all the costumes in development process.
• Getting the final costumes delivered at the sets.

Jan 2015 – Apr 2015 · 3 mos · Gurgaon, India

• Researched and came up with a meaningful design gap in the fashion industry in India. ( Plus size western wear)
• Secondary research about the plus size brands in the market making plus size western wear.
• Secondary research about the types of designs available for plus size western in the marekt.
• Secondary research about the different types of sizing patterns in India for plus size western wear.
• Secondary research about the all the design elements which could be used to develop an illusion garment.
• Primary research (Market research, interviews and surveys) about the problems faced by the plus size
• customers in india.
• Analysis of all the data collected through the primary & secondary research.
• Came up with the 2 most found bodyshapes in plus size women in India. ( Wide Rectangle & Round bodyshape)
• Developed a range of illusion garments specifically designed for wide rectangle & round bodyshape.

May 2014 – Jul 2014 · 2 mos

• Market research about the trends for SS 2015 bottom wear.
• Conceptualized about the story line for SS 2015 Bottom wear.
• Made Design explorations as per the concept.
• Sourcing of the trims & fabrics for the samples.
• Made tech packs for the final designs.
• Final products developed.