Prakhar Agrawal — Digital Marketing Specialist
I am an Analyst by profession, Marketer by passion & Traveler (foamer) by heart. Today, data makes the world go round. Data is the new language of almost all the business processes. Whereas, marketing isn’t just about showcasing products or services, it’s about crafting compelling stories that engage audiences and resonate with the masses. I strive to be the bridge between brands and consumers along with embracing data analytics to identify customer needs and interests. My goal is to enhance the company’s brand equity, increase conversion rates, and drive sales, all through the language of data & power of analytics. My first step in corporate world began with an 18 months stint with TATA Consultancy Services as an Analyst. Realizing my passion for marketing, I felt the need for a management education. This marked my next journey in pursuing MBA from IIT Kanpur, graduating with the highest CPI. It was an exponential learning curve studying the nitty gritty of various fields of businesses with specialization in Marketing & Analytics. Post MBA, with an aim of applying the learnings of MBA into corporate businesses, I joined Bajaj Finserv's Advance Analytics Team. As a senior Data Scientist at Bajaj Finserv, I applied my Analytics & Marketing skill-sets to solve the company's' existing challenges & learn & grow personally along with the firm. Currently, I am working with American Express in the Customer Marketing Analytics team. When I’m not on the job, I love reading fictional books, cook different cuisines, and indulging in my love for travelling. I am always excited to hear & discuss new marketing ideas or any business in general. You can simply drop a message, alternatively I can be reached at prakhar7december93@gmail.com.
Stackforce AI infers this person is a Marketing Analytics professional with a strong foundation in Data Science.
Location: Gurugram, Haryana, India
Experience: 7 yrs
Skills
- Marketing Strategy
- Analytics
Career Highlights
- Expert in Marketing Analytics and Data Science.
- MBA graduate from IIT Kanpur with top CPI.
- Proven track record in enhancing brand equity.
Work Experience
American Express
Manager - Marketing Analytics (8 mos)
Assistant Manager (2 yrs 4 mos)
Business Analyst - II (1 yr 3 mos)
Bajaj Finserv
Senior Data Scientist (11 mos)
Trainee - Analyst (5 mos)
EndureAir Systems (We are Hiring !)
Marketing And Business Development Intern (1 mo)
Bharat Petroleum Corporation Limited
Summer Management Trainee (2 mos)
Clensta International
Business Development (Winter Intern) (1 mo)
Tata Consultancy Services
Assistant System Engineer (1 yr 5 mos)
Doordarshan Kendra
Internship Trainee (1 mo)
Education
Master of Business Administration - MBA at Indian Institute of Technology, Kanpur
Bachelor’s Degree at Institute of Engineering and Technology
Intermediate at Ahlcon Public School, Mayur Vihar, New Delhi
High School at Delhi Public School, Indirapuram, Ghaziabad
