Pranab Roy — AI Researcher
Pranab is a marketing analytics professional with over eight years of experience in applying advanced statistical modeling to optimize media performance and quantify marketing impact. His expertise spans marketing mix modeling, multi-touch attribution, and incrementality testing, supporting campaign measurement across digital and offline channels. He has a strong track record of designing test-control frameworks, geo-lift studies, and A/B experiments to measure conversion and brand outcomes. Pranab brings deep proficiency in Python, SQL, and analytical tools to automate reporting pipelines, accelerate insights, and drive operational efficiency. His work enables marketing and finance teams to make informed budget allocation decisions, grounded in data and experimentation. He is particularly skilled at translating complex models into clear, actionable recommendations that improve return on media investments and support scalable growth.
Stackforce AI infers this person is a Marketing Analytics Professional with expertise in Data Science and Machine Learning.
Location: Pune, Maharashtra, India
Experience: 8 yrs 2 mos
Skills
- Data Science
- Machine Learning
- Project Management
- Marketing Strategy
Career Highlights
- Over eight years in marketing analytics.
- Expert in statistical modeling and media optimization.
- Skilled in translating complex data into actionable insights.
Work Experience
MSD
Data Science Specialist II (1 yr)
Data Science Specialist I (1 yr 8 mos)
Axtria - Ingenious Insights
Senior Data Science Associate (5 mos)
Data Science Associate (9 mos)
YCP Solidiance
Management Consultant (2 mos)
Bombay Shirt Company
Project Manager (2 mos)
MBA, IIT Kanpur
Placement Coordinator (1 yr 9 mos)
Tata Consultancy Services
System Engineer (2 yrs 8 mos)
Education
Master of Business Administration - MBA at Indian Institute of Technology, Kanpur
