Sep 2023 – Apr 2024 · 7 mos

• Auction , Marketplace , Attribution , Calibration , Bidding strategy , Business Models , Budget aware AB experimentation , Ads ranking, Ads relevance

Oct 2021 – Sep 2023 · 1 yr 11 mos

• Ads ranking ,ads relevance,Ads Personalisation , Ads UI UX , Sharechat Ad Network , Data Management Platform ( DMP ) , Auction , Bidding strategy ( Lowest Cost bidding , Target Cost per action ) , GAM / FAN Network Ads , MMP Attribution , Retargeting Ads ,Click Prediction , Install Prediction , Transaction prediction models , Bidder , Budget Pacing

Jul 2020 – Oct 2021 · 1 yr 3 mos

Sep 2019 – Jul 2020 · 10 mos

Feb 2019 – Sep 2019 · 7 mos

Mar 2018 – Feb 2019 · 11 mos

• Acquisition & Growth:
• Scaled up Marathi community from 300k to 3M+ Monthly Active Users.(FB Ads/SEO)
• Achieved CPI from FB Ads as low as INR 5 per user
• Tracked retention vs CPI metrics from marketing campaigns and channels.
• Retention:
• Designed User Onboarding Journey improved key funnels increasing W1 retention by 10%+
• Improved Notification CTR by 40%
• Product:
• Improved retention & engagement metrics through optimisation of positioning and number of
• content types by A/B tests and Supply/Demand mapping
• First Feed experiments for New user retention resulting in 5% growth
• Geo Location based content/experience experiments.
• Built repository of Emoji/Smiley preferences of target audience
• Content & Community:
• Introduced new content types driving Female user growth by 100% & built internal Influencer network
• Sustained efforts to drive video posts creation growth by 50%
• Run campaigns for creation & new product feature adoption
• Run internal Creator grooming program and held User meet ups
• Project Management :
• IPL 2018 : Was IPL 2018 Lead across all languages, ran across platform Sharechat IPL 2018 Quiz Contest with more than 250k+ user participation across the season.
• Conceptualised Sharechat IPL Quiz Contest from scratch and successfully ran it across 10 languages on the platform, coordinating with team of 25+.
• Dashboards :
• Prepared dashboards on Metabase to track performance of team and track key metrics

Aug 2016 – Aug 2019 · 3 yrs

• AIR 1 among 500 trainees in WorldQuant Summer Training Program 2016; selected to work as a part time Research Consultant
• Mastered Websim – a market simulation tool, for developing investment models; developed over 2400 investment strategies
• for US and Europe Standard Equity Universes using principles of technical indicators, volatility measures and price-volume data
• Assigned Tier 1 contract, the highest possible for consultants worldwide based on actual usage of strategies in real-life trading
• Chosen among co-consultants to conduct webinars with 200 attendees to train new consultants for exemplary performance

Jun 2016 – Jul 2016 · 1 mo

• Working on Websim, a financial web-based simulator for backtesting trading ideas. Developing excellent/good long-short equity alphas/python scripts through critical thinking and extensive reading of financial literature and journals.
• The alphas are of sharpe more than 4, low turnover of around 40% and returns above 20% to achieve an increasing cumulative positive PnL with lesser deviations.
• Gold level award for high performance alpha strategies.
• Conceptualized Alphas (Quantitative trading strategies) in mathematical expressions, back tested ideas on Websim platform.
• Researched and Implemented Mean-Reversion, Behavioral Exploitative, Technical and Fundamental Alphas.
• Simulated over 4000 Alphas and Submitted over 2100 Alphas that qualified for out sample tests, extracting profits from market inefficiencies.
• Developed Statistical Arbitrage models for Portfolio Managers to create investment portfolios with high-profit margins & low turnovers.

Nov 2015 – Jan 2016 · 2 mos · Noida Area, India

• Production: Redefined the floor plan of plant, to reduce inventory by 20% & increase throughput by 30% using lean supply chain
• Order management panel(OMP): Automated orders by connecting POS system to OMP, reduced order processing time to 50 %
• Data Analysis: Reduced operating costs by 20% using OMP data for improved inventory forecasting and order management
• Quality: Adjudged as “Best Cold Press Juice “by NDTV Food as a result of continued product innovation plans and staff training

Aug 2015 – Oct 2015 · 2 mos · Mumbai Area, India

• Expansion: Formulated a framework for lean restaurant sign up, which reduced supply on boarding time by 67% for tier 2 cities
• Product: Strategized to increase retention by 20% with trigger contexts to improve engagement, reduced user drops by 30%
• Marketing: Proposed methods for acquisition by referral marketing to increase app virality by 50% and reducing CAC by 70%
• Launch: Hired Sales Executives, Area Managers & prepared budget, marketing, key value proposition Launch plan for Lucknow

Feb 2013 – Jan 2014 · 11 mos

• The Science ,Technical Cultural Under Graduate Level Festival of Indian Institute of Science( IISc ) Bangalore.
• The Indian Institute of Science is India's premier research institution. Founded in 1909 by J.N. Tata, it is home to over forty departments, 3,500 students and 500 faculty members, all devoted to cutting edge research in science and technology. IISc regularly features as India's top institute in both global and national rankings.

Jan 2013 – May 2015 · 2 yrs 4 mos · Kharagpur Area, India

• Platform to flourish the developer quotient on the campus.

Aug 2012 – Jul 2015 · 2 yrs 11 mos · IIT Kharagpur

• Leadership: Founded TapEx at IIT Kharagpur Campus, profitably ran it for 10 months, led a team of 3 Managers & 14 other staff
• Operations: Gross Sale of INR 25 lakhs from 15000 deliveries using Hub & Spoke supply chain to keep fulfillment under 38 mins
• Market Research: Conducted survey with 950 responses from campus, to gauge consumer preferences and set performance bar
• Marketing: Using unique Growth Hacking techniques on digital media boosted sales by 30% across 20 hostels reaching 15k users
• Product Management: Designed website frontend focusing on UI / UX, reduced bounce rate by 40% & order placing TAT by 60%
• Funding: Initially bootstrapped, later shortlisted for MSME Government funding grant

Jul 2012 – Nov 2012 · 4 mos

• Entrepreneurship Cell, IIT Kharagpur is a student run not for profit organization which aims at promoting entrepreneurship among younger generations through various events and competitions. It actively incubates startup ideas by linking the right entrepreneurs with right investors and mentors which in turn instigates the start-up culture among the college students.
• I am responsible for Entrepreneurship Awareness Drive(one of the E-Cell flagship event), Public Relations and other various activities of E-Cell, IIT Kharagpur, one of the most active student run entrepreneurship promoting bodies in the world. My work involves devising and implementing techniques and coordinating a team of 30 people to successfully build associations, organize events throughout the year on National Scale and develop relations with major corporate and business sectors in India for activities of the organization.
• Besides this, work includes successful organization of various B-Plan competitions, Start-up Networking, Sponsorship Marketing, Online and Offline Marketing and Publicity, Media Publicity and working with a 20 member team that is heading the activities for the current academic year to successfully conduct its flagship events: EAD (Entrepreneurship Awareness Drive) .

Jan 2012 – Jul 2012 · 6 mos

• Entrepreneurship Cell, IIT Kharagpur is a student run not for profit organization which aims at promoting entrepreneurship among younger generations through various events and competitions. It actively incubates startup ideas by linking the right entrepreneurs with right investors and mentors which in turn instigates the start-up culture among the college students.