Pranav Karmakar

Business Development Executive

New Delhi, Delhi, India4 yrs 9 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led digital transformation for BFSI clients, achieving significant cost savings.
Developed go-to-market strategies that enhanced market penetration.
Recognized for exceptional performance among top 10% of analysts.

Stackforce AI infers this person is a data-driven strategist in the E-Commerce and Fintech sectors.

Contact

contact.pranavkarmakar@gmail.com LinkedIn

Skills

Core Skills

Business StrategyDigital StrategyStrategic ConsultingManagement Consulting

Other Skills

Agile MethodologiesAlteryxAlteryx BI + Visualization SolutionsAnalyticsBFSIBankingBenchmarkingBrand ManagementBusiness Intelligence (BI)CommunicationCompetitive AnalysisCompetitive IntelligenceConsumer BehaviorCorporate StrategyData Analysis

About

For Collabs, reach out at - contact.pranavkarmakar@gmail.com -Passionate about leveraging data-driven strategies to drive growth and create impactful digital experiences -Currently leading digital and growth strategy initiatives at Noon.com, with a focus on building a robust persona for Noon Supermall and enhancing market penetration -Proud to have honed my skills at Bain & Company and EY India, where I delivered impactful digital strategies and guided BFSI clients using analytical methods -Academic foundation includes an MBA from S.P. Jain Institute of Management and Research (SPJIMR) in Mumbai, and a degree in IT Engineering from Bharati Vidyapeeth College of Engineering -Enthusiastic about mentoring and sharing insights from my journey in consulting, strategy and MBA -Actively creating content on LinkedIn and Instagram, where I blend professional growth tips with a touch of humor (yes, I do standup comedy too!) -Firm believer in the power of data and the importance of contributing to societal growth -Outside of work, you’ll find me exploring new ways to make people laugh, whether through my content or on my instagram page Bongpaaji

Experience

4 yrs 9 mos

Total Experience

1 yr 7 mos

Average Tenure

2 yrs 1 mo

Current Experience

Noon

Associate Manager, Growth & Marketing Strategy

May 2024 – Present · 2 yrs 1 mo · On-site

Developed go-to-market strategy for supermall, a new marketplace on noon
Benchmarked 10+ global e-commerce marketplaces, evaluated 5 key KPIs to refine Supermall’s competitive positioning
Drove 2x ad revenue by identifying white spaces, by revamping PLA bidding & launching Supermall’s “Brand of the Week”
Spearheaded marketing initiative for Supermall, balancing cross-channel campaigns for impactful brand exposure
Optimised ETA precision, by bridging promise vs. actual delivery with real-time traffic API & dynamic buffers

Market ResearchCompetitive AnalysisBusiness StrategyMarketing StrategySecondary ResearchBrand Management+15

Asian paints

Strategy Intern

Aug 2023 – Oct 2023 · 2 mos · Mumbai, Maharashtra, India · On-site

Strategized seamless migration of internal décor execution platform for 300+ users to improve TAT
Performed competitive benchmarking analysis by assessing 6 KPIs across 10+ interior decor firms
Conducted user journey assessment by interviewing 10+ users | Identified gaps in current platform
Compared 3 platform basis capability benchmarking | Crafted migration scorecard with 40+ KPIs
Devised feature prioritisation matrix for evaluating 10+ new use cases based on 5 parameters

Market ResearchCompetitive AnalysisBusiness StrategyManufacturingProduct StrategyCompetitive Intelligence+6

Bain & company

2 roles

Associate

Apr 2022 – Jun 2022 · 2 mos

Collaborated with global leadership to conduct benchmarking analysis of internal team against peers
Reduced TAT by 85%, developed 30+ dashboards assessing 50+ KPIs for driving early insights on raw data
Co-led an internal training initiative | Developed 5 case studies for onboarding 20+ new hires and interns

Market ResearchCompetitive AnalysisBusiness StrategyAgile MethodologiesSecondary ResearchManagement Consulting+10

Senior Analyst

Apr 2021 – Mar 2022 · 11 mos

Devised go-to-market strategy for clients by identifying serviceable TAM and improved sales force efficiency
Achieved cost-savings $1.5mn by facilitating transitioning to cloud, automated 33% of statistical processes
Headed a team to merge third party data sources resulting in 25% increase in data accuracy and retrieval
Improved report run-time by 20% by optimising pre-processing of 8 pre-developed analytical dashboards
Achieved 100% NPS and gained promoters across the Bain ecosystem for exceptional client delivery
Spearheaded 10-member core team and organized 5 engaging events for cultural activities within the team

Business StrategySecondary ResearchManagement ConsultingQualitative AnalysisPrimary ResearchGo-to-Market Strategy+3

Ey

Analyst in Consulting

Jun 2019 – Mar 2021 · 1 yr 9 mos · New Delhi Area, India · On-site

Enabled digital transformation for 10+ BFSI clients resulting in reduction of cost and increased FTE efficiency
Consulted Vietnam's retail bank for setting up analytics department | Drafted POC of 4 analytics use cases
Achieved cost savings of $1mn and 50%-time savings by automating monthly financial reporting process
Implemented fraud detection model which resulted in 12.5% reduction in fraudulent life insurance claims
Delivered an 8% uplift in retention by predicting the likelihood of a policy lapse in its year-on-year renewal
Conferred with a Spot Award 3 times within 18 months for achieving 80%-time savings for a life insurer
Rated among top 10% performers among 4000+ analysts for exceptional performance and value to clients
Received bronze badge in data science and data visualisation for delivering 3 analytics engagement
Co-founded cultural club for team bonding initiatives | Performed 3 stand-up comedy acts for 200+ attendees

Business Intelligence (BI)Business StrategyDigital StrategyDatabasesInsuranceStakeholder Management+8

Tata consultancy services

Data Science Intern

Jun 2018 – Aug 2018 · 2 mos · New Delhi Area, India

Worked with TCS team to come up with a solution for problem of pollution in different Indian states
Developed a predictive model in R using an open-source pollution dataset on state pollution data
Created a user interface using Rshiny, HTML, CSS, and JavaScript to display predicted pollution levels

Glocar informatics and media pvt. ltd.

Business Development Executive

Dec 2017 – Feb 2018 · 2 mos · New Delhi Area, India

Developed database of car dealers across the country to gain valuable insights and identify new opportunities
Generated leads for the company, resulting in increased market penetration and improved customer acquisition
Helped establish the company's social media presence, creating long-term value with customers and clients