Praneeth Bakki — Product Manager
I'm a developer turned Product Leader who's passionate about solving real problems at scale inclined towards the Next Billion Indian Internet users. I'm currently leading the Product Quality Charter at Meesho ensuring sellers source and deliver best quality products, users have near offline-like evaluation opportunity of the product and eventually have a WYSIWYG experience. I've earlier worked at Rapido in their founding product team (PM#2) and was instrumental in Rapido's scaling of operations from 35K rides/day to 4.5 Million rides/day. My last role was Product Lead, managing "All things Customer Products" at Rapido. I was leading a team of 7 PMs across 3 verticals - Growth, Retention and Monetisation. This cuts across pre-booking, Pickup, Ride journey and post-booking experience for an active base of 50 million MAUs. Major high-impact projects include - Metro Ticketing for customer growth and retention. - Auto Share (0 to 1 Category Moat) - Low price sharing service - Price Bidding (Set your price) during booking - Ads @ Rapido - Programmatic and Direct Ads - Rapido Parcel - P2P and SME deliveries (0 to 1) - Booking Experience (Home Page / Discoverability, Booking Fatigue Reduction, Service and Drop Recommendations Ranking) - Pickup Experience (Pickup view, Location setting, Chat, Geo aware Hotspots) - Safety Toolkit and Proactive ride anomaly-based Calling - Walk and Save (0 to 1 initiative) - Captain Rewards and Penalty System - Setup of Customer/Captain Support @ Rapido and Support Agent Tools - B2B Delivery Integration with Swiggy, Zomato and 10+ last mile partnerships. Core values that drive me are - Empathy, Transparency, Adaptability and Integrity. Before Rapido, I've worked on Augmented Reality (AR) and Mixed Reality (MR) products to help businesses achieve their desired goals. I strongly believe in customer obsession, 'data informed' decision making and creating cross-functional products at scale, which have an enormous impact on the society.
Stackforce AI infers this person is a Product Leader with expertise in B2C mobility solutions and customer experience enhancement.
Location: Bengaluru, Karnataka, India
Experience: 9 yrs 4 mos
Skills
- Product Strategy
- Leadership
- Consumer Products
- Product Lifecycle Management
Career Highlights
- Led product quality initiatives impacting millions of users.
- Scaled operations from 35K to 4.5 million rides daily.
- Expert in cross-functional product management and strategy.
Work Experience
Meesho
Associate Director - Product (6 mos)
Lokal
Product Consultant (3 mos)
Career Break
Caregiving (5 mos)
Rapido
Head, Customer Products (1 yr 6 mos)
Lead Product Manager - Booking,Pickup Experience, Auto Share (1 yr 10 mos)
Senior Product Manager II, Customer Acquisition (6 mos)
Senior Product Manager, Customer Experience & Partnerships (5 mos)
Product Manager, Customer Experience & Partnerships (1 yr 11 mos)
Deloitte India
Management Consultant (5 mos)
Microsoft
Program Manager (1 mo)
Wipro Technologies
Product Engineer (Star Batch) - Technovation (1 yr 10 mos)
Central Electronics Engineering Research Institute
Research And Development Intern (2 mos)
Education
PGDM at Indian Institute of Management, Lucknow
Bachelor of Technology (BTech) at Indian Institute of Technology, Kharagpur
Intermediate at Sri Chaitanya Jr College, Gudavalli
High School at Ashram Public School, Kakinada