Praneeth Bakki

Product Manager

Bengaluru, Karnataka, India9 yrs 4 mos experience
Highly Stable

Key Highlights

  • Led product quality initiatives impacting millions of users.
  • Scaled operations from 35K to 4.5 million rides daily.
  • Expert in cross-functional product management and strategy.
Stackforce AI infers this person is a Product Leader with expertise in B2C mobility solutions and customer experience enhancement.

Contact

Skills

Core Skills

Product StrategyLeadershipConsumer ProductsProduct Lifecycle Management

Other Skills

CleverTapBusiness StrategyAnalytical SkillsConsumer BehaviorNegotiationB2CGoogle AnalyticsFront-End DesignFront-end EngineeringUser Interface DesignA/B TestingTeam BuildingCross-functional Team LeadershipMarket ResearchRequirements Analysis

About

I'm a developer turned Product Leader who's passionate about solving real problems at scale inclined towards the Next Billion Indian Internet users. I'm currently leading the Product Quality Charter at Meesho ensuring sellers source and deliver best quality products, users have near offline-like evaluation opportunity of the product and eventually have a WYSIWYG experience. I've earlier worked at Rapido in their founding product team (PM#2) and was instrumental in Rapido's scaling of operations from 35K rides/day to 4.5 Million rides/day. My last role was Product Lead, managing "All things Customer Products" at Rapido. I was leading a team of 7 PMs across 3 verticals - Growth, Retention and Monetisation. This cuts across pre-booking, Pickup, Ride journey and post-booking experience for an active base of 50 million MAUs. Major high-impact projects include - Metro Ticketing for customer growth and retention. - Auto Share (0 to 1 Category Moat) - Low price sharing service - Price Bidding (Set your price) during booking - Ads @ Rapido - Programmatic and Direct Ads - Rapido Parcel - P2P and SME deliveries (0 to 1) - Booking Experience (Home Page / Discoverability, Booking Fatigue Reduction, Service and Drop Recommendations Ranking) - Pickup Experience (Pickup view, Location setting, Chat, Geo aware Hotspots) - Safety Toolkit and Proactive ride anomaly-based Calling - Walk and Save (0 to 1 initiative) - Captain Rewards and Penalty System - Setup of Customer/Captain Support @ Rapido and Support Agent Tools - B2B Delivery Integration with Swiggy, Zomato and 10+ last mile partnerships. Core values that drive me are - Empathy, Transparency, Adaptability and Integrity. Before Rapido, I've worked on Augmented Reality (AR) and Mixed Reality (MR) products to help businesses achieve their desired goals. I strongly believe in customer obsession, 'data informed' decision making and creating cross-functional products at scale, which have an enormous impact on the society.

Experience

9 yrs 4 mos
Total Experience
2 yrs 2 mos
Average Tenure
6 mos
Current Experience

Meesho

Associate Director - Product

Dec 2025Present · 6 mos · Bengaluru, Karnataka, India · On-site

Lokal

Product Consultant

Sep 2025Dec 2025 · 3 mos · Bengaluru, Karnataka, India · On-site

Career break

Caregiving

Apr 2025Sep 2025 · 5 mos

  • A break to
  • 1. Welcome our triple rainbow baby who's shown me the true power of hope and resilience
  • 2. Reflect and look around especially Bharat users and their online behavior
  • 3. Read for breadth
  • 4. Dig deeper into AI and LLMs + Tinkering (Cursor, Claude Code, N8N, Replit, Lovable)

Rapido

5 roles

Head, Customer Products

Promoted

Oct 2023Apr 2025 · 1 yr 6 mos

  • I was heading the portfolio of Customer Products, leading a team of 7 PMs
  • Customer Growth (Triggers)
  • External Acquisition Channels
  • Book via Rapido (Metro, PWA)
  • Customer Retention (Barriers)
  • Booking and Pickup experience
  • Shared Mobility
  • On-ride Quality & Safety
  • Customer Support
  • Monetization
  • Ad Revenue
  • Customer Segmentation & Insights
Product StrategyLeadershipCleverTapBusiness StrategyAnalytical Skills

Lead Product Manager - Booking,Pickup Experience, Auto Share

Nov 2021Sep 2023 · 1 yr 10 mos

  • Booking Experience
  • Improved the App Open to Fare Quote page by 4% with the help of upfront drop location recommendations
  • Improved the median booking time by 20% using drop location recommendations
  • Pickup Experience
  • Increased High Accuracy Pickups (HAPs) from 72% to 80% of our bookings and reduced Wrong Pickup location Cancellations by 4% using
  • Customer Pickup point suggestions (a.k.a Platform verified pickup points)
  • User Verified Pickup points
  • Pickup Zones on the Captain app
  • Geofence improvements
  • Increased the Silent Pickup (no call) orders by 10% using canned chat messages and proactive alerts on Customer and Captain apps.
  • Auto Share
  • Introduced a new 0-1 Shared mobility product where Customers get paired with another nearby co-passenger towards their destination
  • Designed a zero surprise / upfront matching of passengers instead of last-min detours
  • Improved the demand density from early jobber user segment via affordable prices and improved service fulfilment levels sustainably
Consumer ProductsConsumer BehaviorCleverTapProduct Lifecycle ManagementAnalytical SkillsNegotiation+1

Senior Product Manager II, Customer Acquisition

May 2021Nov 2021 · 6 mos

  • Managed the Acquisition funnel charter from Installs > Registration > 1st Successful booking
  • Improved the Installation to Registration conversion from ~75% to 93%
  • Revamp of Onboarding journey with minimal user interaction
  • Introduction of WhatsApp as a fallback for users dropping off due to network issues
  • Identified the unserviceable user segment (~8% of DAUs) with their locations for city boundary management and new market launches
Consumer ProductsConsumer BehaviorCleverTapProduct Lifecycle ManagementAnalytical SkillsNegotiation+2

Senior Product Manager, Customer Experience & Partnerships

Nov 2020Apr 2021 · 5 mos

  • Responsible for the roadmap of CX charter and own the vision of ensuring a hassle-free ride experience for our customers
  • Conceptualized the Live In-App / Self-service Bot for order escalations and automated the issue resolution process.
  • Decreased the Contact Rate of Captains by 50% with the help of Live Support Assistant.
  • Improved the TAT of ticket resolution by 30% by providing contextual tools to the Support Agents on the dashboards
Consumer ProductsFront-End DesignConsumer BehaviorCleverTapProduct Lifecycle ManagementAnalytical Skills+3

Product Manager, Customer Experience & Partnerships

Dec 2018Nov 2020 · 1 yr 11 mos

  • PM #2 @ Rapido Product Team, building products improving to Customer Experience & Last-mile Delivery orders . My primary objective revolves around providing quality and hassle-free ride experience for our Rapido Customers.
  • Customer Experience
  • Introduced chat with canned responses, decreased the call rate from Captains to Customers by 35% before starting a ride.
  • Reduced customer ride escalations by 28% by introducing Captain fraud detection system
  • Improved the customer issue resolution TAT by 15 times and CSAT by 33% by revamping in-app support and help build the processes and SOPs for the contact center team.
  • Rapido Box (now Rapido Local)
  • Ideated and launched a new service, "Rapido Local" to send and receive packages within a city.
  • Last-mile Delivery orders via Partnerships
  • Conceptualized cross-leverage feature for bike-taxi Captains (riders) which boosted their daily earnings by 34%.
  • Introduced Rewards & Penalties System for Captains to improve overall Captain retention and increase Ride NPS.
  • Increased the Order fulfilment efficiency by 15% by introducing "Delivery Order Batching" and maintained the SLA with the customers' overall order experience.
  • Lead the partnership with BBMP's Corona Task Force during COVID-19 crisis by enabling deliveries from 16000+ Kiranas in Bangalore.
  • Captain Experience
  • Designed the Live Support / Self serve Bot for frequent use-cases and automated the issue resolution process.
  • Decreased the Contact Rate of Captains by 50% with the help of Live Support Assistant. (Current CR < 5%)
  • Designed the FAQs section in the Captain app to reduce the Information Related query calls by 70%.
  • Improved the Average Handling Time (AHT) of ticket resolution by 30% by providing contextual tools to the Support Agents on the dashboards.
Consumer ProductsFront-End DesignConsumer BehaviorCleverTapProduct Lifecycle ManagementAnalytical Skills+1

Deloitte india

Management Consultant

Jun 2018Nov 2018 · 5 mos · Bengaluru Area, India · On-site

  • Management Consultant in the "Deloitte Digital" division
  • Performed the techno-business analysis to recommend a Credit rating and LOS System for a South Asian banking client
  • Evaluated 25 SaaS vendors based on 5 key metrics for Deloitte Digital–specific use cases
  • Part of a team to draft a RFP to Center for e-Gov, Karnataka for Bharat Net project implementation in 6000+ GPs
CleverTap

Microsoft

Program Manager

Apr 2017May 2017 · 1 mo · Hyderabad, Telangana, India

  • Product Management | Domain - Mixed Reality/Holo Lens | Objective: Concept Design/Feasibility Analysis
  • Analysed the competitive landscape and identifying POP/Ds over 21 potential competitors in the market
  • Conducted need-gap analysis to identify top 5 use cases across industries based on existing product capabilities
  • Designed a 3-stage product roadmap for the next 3 years to capture new market opportunities
  • Coordinated with design team to create customer-centric user flows; designed wireframes & UI mock-ups
  • Developed a ‘Proof of Concept’ for a leading energy firm; performed a comprehensive tech feasibility analysis
Consumer ProductsConsumer BehaviorB2C

Wipro technologies

Product Engineer (Star Batch) - Technovation

Jul 2013May 2015 · 1 yr 10 mos · Bengaluru Area, India

  • Ideated and developed customized innovative solutions to two US clients in Retail and Banking sectors
  • Designed & developed World’s 1st Digital Mirror to create 360° videos by collaborating with Intel Corp (MemoMi Mirror)
  • Conceptualized swift-share feature for the customers to directly share their photos to social media networks
  • Organized continuous brainstorming and ideation sessions to contribute to the CTO idea pool
  • Led a 4-member team to provide seamless customer experience in using the digital mirror
  • Pitched to & converted a US based client for a long-term co-innovation project
  • Optimized automatic voice-text conversion of Indian accents for business transcripts by 85% in a controlled environment
Front-end Engineering

Central electronics engineering research institute

Research And Development Intern

May 2012Jul 2012 · 2 mos · Chennai

  • Achieved real-time surface defect inspection and detection of rolling molten steel sheets
  • Improved the overall batch quality of exported steel sheets by 85% by removing the defective sheets

Education

Indian Institute of Management, Lucknow

PGDM — Marketing and IT/Systems

Jan 2016Jan 2018

Indian Institute of Technology, Kharagpur

Bachelor of Technology (BTech) — Electrical Engineering

Jan 2009Jan 2013

Sri Chaitanya Jr College, Gudavalli

Intermediate — PCM

Jan 2007Jan 2009

Ashram Public School, Kakinada

High School

Jan 1996Jan 2007

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